Dave Acup Email & Phone Number

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Led digital marketing, data science, analytics, and audience research to support brand growth, member acquisition, and persuasion and political advocacy campaigns for EDF and its family of brands. • Drove audience segmentation strategies, channel experimentation, and conversion optimization that increased ad performance by up to 182% and website conversion rates by 80%. • Produced customer intelligence to guide the development of messaging, storytelling and content strategy for key target audiences. • Increased search ad CTR by 196% and lowered cost per conversion by 5%.• Concepted and launched a high-value acquisition program targeting mass affluent prospects. Increased revenue from affluent donors by 26%

Washington D.C. Metro Area

Led the Membership and Marketing teams, managing digital media (web, email, social) and traditional (direct mail, telemarketing) outreach channels.• Grew membership from 500,000 to over 2.5 million. • Increased online revenue by 967%.

Washington D.C. Metro Area

Recruited to transform this 20-person B2B and B2G marketing and communications agency from a provider of commodity marketing deliverables into a full-service firm offering strategic marketing and thought leadership. • Helped attain a 20% CAGR revenue growth; doubled the firm’s consulting business, increasing profitability and brand differentiation; achieved 81% client retention and 95% satisfaction.• Created and led multi-channel go-to-market strategies for Fortune 500 tech and business services clients; managed day-to-day operations, overseeing client services, creative and media relations.

Washington D.C. Metro Area

Advanced through progressively responsible marketing roles to develop and launch new products and services, establish and grow revenue lines, improve digital advertiser performance, and increase member loyalty. • Managed direct mail customer acquisition testing programs; expanded ISP service footprint into small and medium businesses and launched AOL broadband; built an account services team to service $60M in digital advertiser revenue; created content partnerships with major brands; managed multi-million-dollar multi-channel member loyalty programs.• Improved digital advertiser promotion performance by 700% and increased key account revenues by 67%.• Drove $16 million in incremental sales through expanding existing client relationships.

Greater St. Louis Area

• Built and launched a full-service direct marketing function within 9 months; created response, profitability and segmentation models; established data and creative agency partnerships; launched four product lines; designed and tested promotional templates comprising print advertisements, direct mail and out-of-home. • Generated $81MM in revenue; increased the bank's geographic footprint and product portfolio.

Greater St. Louis Area

• Built a national customer base for this beer-of-the-month club through no/low-cost digital marketing tactics, media relations and peer-to-peer incentives. • Achieved profitability within 12 months. • Recognized by the publication American Corporate Identity for brand marketing excellence.

Greater St. Louis Area

• Architected and developed a CRM to manage physician recruitment; created a multi-channel, full-funnel marketing program including brand, earned media and direct response campaigns; developed and managed special events; coordinated trade show participation.• Exceeded lead generation goals by 230%, reduced acquisition costs by 22%, and drove a record-breaking number of physicians to be placed within client hospitals.

St. Louis, Mo

• Launched and managed the organization's first donor CRM; created data-driven donor cultivation strategies; oversaw direct mail and phone solicitation programs; produced record-breaking fundraising results.• Built relationships with local, trade and national publications, resulting in breakthrough media coverage.

St. Louis, Mo

• Oversaw entertainment event production, sourcing talent and scheduling daily activities across three venues; created marketing collateral, managed media relations and built promotion partnerships.• Coordinated with mall tenants to create promotional campaigns to drive foot traffic.

Mba, Management

Bs, Speech Communication, Public Relations Specialization