Managing development teams deploying mobile apps into BCA Automotive, developing from brief through UX, UI research, tech arch, agile kanban boards to live.

Reporting to Digital Manager.AM 2020 highly commended Best Online Consumer Experiencehttps://www.am-online.com/news/latest-news/2020/02/03/am-awards-2020-the-resultsProduct development.Developing processes, success criteria and wireframes, working with third party suppliers to optimise the resources available to deliver the agreed roadmap; including UX, frontend, backend and QA resourcesAgree projects & requirements with business stakeholdersBrief development teams and ensure clear understanding of requirements, and be the main point of contact for clarifications during developmentFind the right compromises (time / feature) to get core functionality delivered in the shortest possible timeProvide release notes to the business once a release has been agreedProduct management.Identify issues with the current product using surveys and feedback. Analyse and present opportunities for developmentEnsure KPI’s are accurately monitored and tracked using tools such as Google Analytics producing reports where necessaryHold the list of product backlog priorities, bugs and solutions working closely with the business to understand areas for improvementAct as the entry point for the business for all issues and enhancement requests.Domain Name Management – acquiring appropriate domains and ongoing review existing portfolioCreate SEO friendly web contentProvide product support/training to the business for the back office Content Management and Stock Management applications

Digital Consultant providing digital and web strategy advice to SME's

Reporting to the IT Director & board members for this Retailer marketing agency. Responsible for the digital product strategy across external OEM UK websites and internal proprietary software solutions. Tasked with driving engagement with potential customers, increasing enquiry rate & converting these enquiries into sales through shared digital platform enhancements and improvements – on the BMW & MINI Corporate Uk Website.• Content Marketing (Hubspot) and lead increase strategy implementation - lead increase achieved• Reporting and analysis of website performance to drive change and improvement• Implementation of mobile first strategy / responsive design / user experience• Management of data flows between OEM contract hire departments & HPS• Planning and building of new OEM Corporate website enhancements (WordPress)• Management of projects and associated workflows - design, UX, QA & UAT testing• Aligning internal reporting between internal digital systems • Management and auditing of OEM & Retailer marketing portal• Managing other projects (Net promoter score), resources, and delivery timings

Reporting to the Group Account Director of this digital retail marketing agency, responsible for coordinating the digital marketing strategy and upselling digital solutions into OEM’s across multiple markets. Asia-Pacific, China, Korea, Japan, Russia, LACRO, Middle East, Sub-Saharan Africa and Europe encompassing over 1,000 dealers• Managed and Launched Ferrari Pre Owned Locator website globally in 7 languages• Managed the McLaren Pre Owned locator and Retailer websites globally• Liaison with OEM market directors on country specific Used Vehicle Stock locators.• Ongoing management of OEM Global Dealer websites / Pre Owned Locators• Management of over 15 key contacts at Director level and similar within OEM’s• Successfully cross sold Digital and RMS solutions – from UK to Global level• Involved with Global Approved Used strategy planning – key contributor• Training dealers and OEM’s in conjunction with National Marketing Managers.• Negotiating pricing and supply contracts for relevant digital content.• Overseeing design and integrity of corporate identity – across all digital platforms.• Enhanced and managed OEM used vehicle data flows and API’s• Creation of reporting metrics – covering digital platforms.• Management of all aspects of projects and associated workflows including design.

Promoted to Marketing Manager in 2009 (initially employed as Finance Account Manager) reporting to the Commercial Director, responsible for all B2B financial services marketing activity aimed at the dealer network for both manufacturers, including management of annual marketing budgets of circa £100,000. Also responsible for maximising the volume of FGA products in the marketplace through various media including the management, planning, pricing and acquisition of sign-off for quarterly financial spend on multi-million pound financial advertising campaigns.• Implemented key quarterly sign-off strategy linked to business operational goals. • Developed quarterly retail finance campaigns – obtaining client budget sign off.• Managed internal marketing budgets and internal audits.• Implemented launch of the new model Range Rover Evoque initial finance offering.• Managed copy-writing and digital sign off on all campaigns.• Managed all campaigns too successful ‘go live’ through coordinated internal sign off.• Presented predicted sales figures at board level on a quarterly basis with financial justification for expenditure approval.• Provided key data analysis to support brand strategy, identifying further sales opportunities/channels to increase market penetration and share.

Managed a territory of 30-35 dealerships reporting to the Regional Manager as one of 5 Account Managers managing a multi-million pound network.• Increased finance cases by 45-50% across the franchise portfolio. • Managed increase profitability within dealer network by identifying/developing profit areas through increasing product sales or developing new sales processes.• Generated a 50% uplift in dealer profitability through delivery of training that lead to 80% of dealerships achieving over 100% of target.