Dave B. Email & Phone Number

Uxbridge

Farnborough, England, United Kingdom

Managing development teams deploying mobile apps into BCA Automotive, developing from brief through UX, UI research, tech arch, agile kanban boards to live.

Colchester, United Kingdom

Reporting to Digital Manager.AM 2020 highly commended Best Online Consumer Experiencehttps://www.am-online.com/news/latest-news/2020/02/03/am-awards-2020-the-resultsProduct development.Developing processes, success criteria and wireframes, working with third party suppliers to optimise the resources available to deliver the agreed roadmap; including UX.

Brighton, United Kingdom

Digital Consultant providing digital and web strategy advice to SME's

Marlow

• Reporting to the IT Director & board members for this Retailer marketing agency. Responsible for the digital product strategy across external OEM UK websites and internal proprietary software solutions. Tasked with.
• Content Marketing (Hubspot) and lead increase strategy implementation - lead increase achieved
• Reporting and analysis of website performance to drive change and improvement
• Implementation of mobile first strategy / responsive design / user experience
• Management of data flows between OEM contract hire departments & HPS
• Planning and building of new OEM Corporate website enhancements (WordPress)

London, United Kingdom

• Reporting to the Group Account Director of this digital retail marketing agency, responsible for coordinating the digital marketing strategy and upselling digital solutions into OEM’s across multiple markets..
• Managed and Launched Ferrari Pre Owned Locator website globally in 7 languages
• Managed the McLaren Pre Owned locator and Retailer websites globally
• Liaison with OEM market directors on country specific Used Vehicle Stock locators.
• Ongoing management of OEM Global Dealer websites / Pre Owned Locators
• Management of over 15 key contacts at Director level and similar within OEM’s

London, United Kingdom

• Promoted to Marketing Manager in 2009 (initially employed as Finance Account Manager) reporting to the Commercial Director, responsible for all B2B financial services marketing activity aimed at the dealer network for.
• Implemented key quarterly sign-off strategy linked to business operational goals.
• Developed quarterly retail finance campaigns – obtaining client budget sign off.
• Managed internal marketing budgets and internal audits.
• Implemented launch of the new model Range Rover Evoque initial finance offering.
• Managed copy-writing and digital sign off on all campaigns.

London / South Coast - East Anglia

• Managed a territory of 30-35 dealerships reporting to the Regional Manager as one of 5 Account Managers managing a multi-million pound network.
• Increased finance cases by 45-50% across the franchise portfolio.
• Managed increase profitability within dealer network by identifying/developing profit areas through increasing product sales or developing new sales processes.
• Generated a 50% uplift in dealer profitability through delivery of training that lead to 80% of dealerships achieving over 100% of target.