Providing magazine and digital media clients with a wide range of consultant services such as:• Analysis and reporting of KPI's for effective forecasting and budgeting.• Financial and Production Modeling to assist with informed decision making. • Marketing staff recruitment, training, and ongoing day-to-day management.• Email marketing strategy and execution.• E-renewal series and landing page optimization.• Auto-Renewal optimization with targeted approach for reduced declines.• Digital subscription acquisition through website and ad optimization.• Lead-gen marketing initiatives and implementation to fuel the customer growth cycle.• A/B testing, Google Analytics, Website and mobile landing page optimization.• Paywall research, suggested architecture, implementation of marketing assets via CRM.• Direct Mail and Gift source guidance and implementation.• Retention analysis to reduce churn while increasing subscription revenue.• Renewal Series creative review/revamp with tactics for increased performance. • Fulfillment vendor management with leveraged relationships (Darwin CX, CDS, SFG).• Vendor negotiations for improved bottom-line and quality of services.