In my role I work across the portfolio of Greene King pub brands to plan, organise and deliver integrated digital marketing campaigns to give customers the best possible digital experience whilst delivering profitable sales growth.During my time at Greene King I have helped to deliver on key projects including the design, build and delivery of a new hotels platform, consolidating a number of websites into one larger platform, improving conversion rates and the overall user journey. I have been involved in the delivery and operation of a pilot scheme of a table ordering app, advising on design and customer journeys. Recently I have also helped to deliver the first stage of a new gift card strategy with a redesign of the gift cards themselves and outlining the opportunities for growth in that area. In addition to project work I work with the wider digital team and brand team to ensure campaigns are launched in a timely, efficient manner, taking care of the ongoing management of that campaign. I help to deliver engaging and creative digital campaigns, working with multi-function teams to ensure the best possible user journey and booking conversion. I contribute to the ongoing development of all online channels (including websites, apps email, social media) and evaluate digital campaigns and work with multiple stakeholders to deliver suitable insight across all brands. Alongside this I manage weekly and monthly reports/dashboards that snapshot campaign performance & effectiveness that can be used by brand & digital teamsI identify and create opportunities to grow guest engagement and conversions, performing deep-dive analysis for specific campaigns and communicate results to the relevant stakeholders, with suggestions in improvements. I drive SEO and web analytics best practice and identify new opportunities to further enhance the SEO profile through content

As a digital designer I worked across the pub brands to help support digital marketing campaign delivery with digital design and UX. Across a number of pub brands I helped deliver multiple campaigns with different look, feel and tone of voice.Evaluating digital performance through analytics and insight in order to makes changes and improvements across the brand websites. I am passionate about creating rich, engaging user experiences through creative and focussed design. I helped to deliver a couple of major digital projects which have brought most of the websites up to date and streamlined the management of those sites through a new CMS.

Content management - assessing, editing and updating content on CMS (Sitekit) daily to ensure that sites are up to date with the latest documents, links and news stories whilst removing any out of date contentContent creation - building and updating websites and intranet in line with branding guidelines to support new or existing services whilst making content accessible and intuitiveCommunication support - ensuring end users (both internal and external) are kept up to date on latest events and news via website, electronic newsletters and social media. Also troubleshooting on sites, problem solving and analysis of issues involving accessibilityResearch – in depth analysis of data and information to provide support and documents for projects and management, often using Google Analytics to assess user interaction with websitesProject management - assessing suitability of designs for project, chasing content to ensure project remains on track, discussing needs with management and also seeking feedback from potential end users

Working to help provide, build and support digital solutions for clients, role includes:• In depth analysis and research of data and information for business case justification and support for projects and clients.• Maintaining, supporting and developing client relationships and responding to needs and issues arising in products and use of those products with cost effective solutions.• Project management covering resource utilization and spend, organizing and chairing project boards and ensuring projects remain on track and within scope, monitoring risks and issues and identifying business development opportunities• Providing on-site and remote client business change support, supporting clients to maximize the use of technology products