Vp, Healthcare Solutions And Strategic Partnerships: Vision, Gtm, Branding, Sales Ops, Product Mgmt
Des Plaines, Illinois, Us
(CJ LOGISTICS AMERICA (CJLA) ACQUIRED DSC LOGISITICS IN LATE 2016)• Recruited by the CEO to join executive leadership in launching DSC Healthcare’s vertical market. • Owned the P&L Management, Marketing Strategy, Product Marketing, and Sales Management that generated $31M revenue, 57% growth, and 471% expansion of the Healthcare network footprint.• Leveraged B2B marketing and analytical methods - BCG Matrix, Segmentation - to prioritize 3 of 7 market segments, • Assessed the market opportunity, governance and regulatory factors, and competitive landscape for the phased domestic market strategy for targeting $810M Serviceable Market, and $4.1B Total Market.• Led the Healthcare Business Development team in supply chain solution modeling and pricing, resulting in $15M - $90M multi-year contracts.• Coordinated complex operations – Solutions, Operations, Engineering, and IT - to establish a baseline Healthcare system configuration ensuring regulatory compliance and uniform onboarding. • Orchestrated the branding and collateral strategy for the sales materials, brochures, fact sheets, and white papers that propelled a 30% YOY increase in lead generation with 8% conversion to RFPs.• Facilitated account planning for Quarterly Business Reviews fostering valuable relationships with customer executives leading to consecutive contract renewals and 342% revenue growth.