Effectively manage and influence a network of forty wholesalers across North Carolina and Tennessee to gain share of mind for TBS’s range of brandsBuilt, delivered, and tracked annual business plans that set priorities and expectations for achieving sales volume and distribution goalsCreated target account lists for wholesalers and recommend tactical activities specific to the market to grow businessWork closely with wholesaler to ensure accurate inventory levels are maintained with proper pricing structureMonitor budget spend to solidify all investments are effective in achieving market profit goals

Manage and execute national and regional promotional programs to maximize visibility and availability of brands in the on-premise arena with a focus on high-end fine dining hotels, bars, lounges, and restaurants.Work closely with supplier and distributor/broker teams to ensure a cohesive and sterile working environment.Lead, educate, market, and build Brown-Forman brands with staff trainings, seminars, dinners, tastings, and promotions with local and regional partners.Consistently control costs and maximize brand revenue in consideration of corporate initiatives. Oversee the annual budget and measure program success rate.Develop effective working relationships with customers and key account contacts to maximize brand visibility, and profitability. Maintain and elevate relationships to ensure long term brand positioning and market share.Develop, manage and encourage Distributor/Broker workforce in each territory to ensure the effective execution of all Brown-Forman Tertile Brand initiatives, while meeting or exceeding monthly goals.Full development and execution of events in the North Carolina market to drive sales. Establish relationships with agencies, on and off premise accounts, and media to increase brand equity.Customize nationally branded promotions and local opportunities to gain market share.Analyze market conditions and identify key brand building opportunities using IRI, Nielsen, and SAM 2 Data.Produce, analyze, and deliver activity reports to Brown-Forman and RNDC managers and respond to inquiries. Launch media and public relations campaigns, and secure sponsorship for events. Key Achievement: Maintained outstanding customer relationships with over 100 key accounts and leveraged existing networks in the development of new accounts resulting in a 95% of total market goals in 2011, 106% of total market goals in 2012, and 112% of total market goals in 2013.

Partnered with Red Bull North America team to develop strategic and tactical brandingstrategies.Surveyed, tracked, and reported progress to Empire Distributor’s on-premise manager and RedBull North America.Directed two branches of Empire's on-premise sales to ensure sales goals were achieved.

Prepared and conducted planning and review meetings with distributor management.Managed all point-of-sale inventory and local marketing budgets.Planned, managed, and lead crew drives for Charlotte and Asheville, NC markets.Key Achievements: Grew total Boston Lager draught sales by 277 cases in the Charlotte market resulting in a 6% increase over the previous year. Presented and executed off premise display program to Total Wine generating an incremental 287 case sales, resulting in a 14% growth over the previous year.

Increased availability, visibility, and volume of all BBC product lines in developing existing on and off premise accounts.Worked in partnership with and through distributor sales personnel to maximize business.Conducted effective sales meetings with local distributor to gain mind share and commitment on the execution of all BBC programming initiatives.Presented craft beer education to on and off premise account staff, management, and distributor personnel to increase brand awareness and profitability.Chosen to interview and assist with the selection of qualified talent for employment.Developed, trained and mentored new sales representatives in the North Carolina market.Analyzed sales, distribution, and IRI reports identifying market opportunities for potential sales and created customized sales presentations.Highly ethical management of resources, including effective time and budget management, in adherence to corporate standards. Measured and monitored distribution and merchandising of on and off premise accounts to ensure volume growth.Key Achievement: Implemented strategies for on premise sales and exceeded growth for Boston Beer Company in Raleigh Market by 12% in 2008.