Dave Cappelli Email & Phone Number

Chicago, Il, Us

Gurnee, Illinois, Us

Chicago, Il, Us

Working with food manufacturers and technology vendors looking to reach grocery executives through Progressive Grocer Magazine and digital placements. Also create in-person event sponsorships for Outstanding Independents, Grocery Technology Summit and Top Women in Grocery.

Gurnee, Illinois, Us

Effectively sell print and digital as well as custom content solutions; including webinars, e-books, executive reports, surveys, research products, industry awards, conferences, round tables, and content promotion schedules. Review current product performance and revamp and adjust to optimize performance. Work with editorial team of 14 members on report structure and topic selection. Help to manage and train junior sales staff as well as production staff to ensure campaigns are executed properly. Developed and oversees a continuously growing social media platform and strategy incorporating LinkedIn and Facebook groups that increased reach and downloads for custom reports. Led team that re-vamped webinar program by switching platforms, adding technical consultants and extending reach of invites. Created copy for mailings and RFP submissions used by sales staff for promotional mailings. Created advertising package to target trade show exhibitors at ecommerce industry events. Oversaw the creation and execution of custom surveys for technology vendors and a major healthcare manufacturer. Track campaign elements to ensure proper execution, provide campaign summaries, and adjust to maximize results. Notable Achievements: • Increased revenue 3 fold from previous year by bundling low-revenue products to create an ongoing content syndication program resulting in continuous revenue growth. • Created custom content program that includes the creation and completion of custom surveys, editorially focused webinars, events, and reports that generate leads for clients.• Led team that oversaw the transformation from print to digital for popular monthly reports.• Increased subscription growth by adding a component that guaranteed lead generation.• Consistently meet revenue goals for the largest grossing territory.

Strategically made markets for filling brokers. Responsible for trading Russell 2000, MidCap 400 and S&P 500 futures contracts both in the pit and electronically.

Responsible for checking trades for local futures traders. Reconciled out-trades and cash settlements.

Managed entire Midwest territory for fourth largest national weekly magazine. Effectively developed strong relationships with agency and client contacts throughout Chicago and the Midwest. Consistently sold first time target accounts. Notable Achievements: • Total territory revenue in excess of $4 MM.• Worked with and renegotiated contract for largest advertiser in the magazine.Access Media ceased publishing in June 2001

Formed advertising rep firm and managed staff of five. Strategically sought and identified new business opportunities for the company as a whole and its clients. Refined client media kits, and created and delivered presentations. Corresponded with publishers and provided feedback on editorial and advertising focus and execution. Created new advertising positions and opportunities within established media vehicles. Client list included TPG Sports, DePaul University, Heartland Express, Amatuergolf.com, MAP Chicago, CRST, and Vanguard Airlines.

Chicago, Illinois, Us

o Responsible for over $10 MM in advertising revenue, the largest grossing desk in advertising department o Landed first time advertisers: Office Depot, Office Max, Computer City, and Comp USA.

Chicago, Illinois, Us

o Worked with major department stores and mass merchandisers: Marshall Fields, Montgomery Ward, Best Buy, Nordstrom’s and Targeto Responsible for advertising positioning, pre-print distribution, contract negotiations and rate structureso Averaged 144% above goal for tenure

Chicago, Illinois, Us

o Maintained current client base and acquired new clientso Created special advertising section that generated annual revenue streamo Responsible for over three hundred thousand in advertising revenue

London , Co

o Created and executed custom media measurement studies for CPG clientso Customized marketing research surveys for clients, devised alternative research methods to elevate survey response rates and enhance serviceso Analyzed data and wrote top-line reports identifying market opportunities and shortfallso Presented survey results and made recommendations to agency and client contacts

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing