Dave Cook Email & Phone Number

Toronto, Canada Area

Reporting to the President, member of Canadian Executive Team. Responsible for building client relationships, delivering market leading revenue growth, generating new client partnerships, identifying and implementing new forecasting, planning and people development processes.• Delivered two+ years of strong revenue growth well outpacing industry averages.• Significantly improved profitability by terminating unfavourable contracts, restructuring client teams and implementing new servicing models.• Strengthened client engagement and overall satisfaction scores through improved communication, quarterly business reviews, integrated planning.• Enhanced team competencies through new hires, training and development, and clarity around goals and expectations.

Toronto, Canada Area

Reporting to the Head of Global Measurement Services, a member of the Global Measurement Leadership Team. Responsible, for implementing North America RMS strategies across developed markets to drive consistency of insights and user value while building product portfolio in developing markets.• Developed and gained alignment to global vision and strategy for the largest single Nielsen business, gaining consistency of product specifications and functionality for $4B RMS Business.• Built and executed against first product innovation roadmap ensuring a more consistent and relevant client experience for developing markets, laying the foundation for future double-digit growth.• Leveraged NPD partnership globally to drive new business opportunities in China, Mexico, France, Germany, Korea, and Australia by developing joint products for underserviced categories including toys, beauty products, and food service.

NA Product Leader – RMS And Consumer Panel Services, 2013 - 2016Dual reporting to the President of the US and Global RMS Lead. MANDATE was to drive product news and revenue growth via innovation, strategic partnerships, and service integration.• Delivered revenue of $625M U.S. 6%+ vs. year ago.• Led development and launch of first projected US Total Market Read of Beer/Wine/Spirits market, growing revenue by $6M per annum.• Championed key strategic partnerships with complementary research partners NPD, IMS and MarketTrack to close coverage gaps in durables, pharma and in store data.• Drove integration of Consumer and RMS services to provide stronger, consumer metrics/insights.• Led development and roll out of Nielsen Product Leadership Training Program for North America, leading to consistent and improved skill sets in talent pool.• Initiated development of Food Service coverage strategy for US, capitalizing significant untapped market opportunity.

MANDATE was to drive integration of business units, accelerate analytic competency and client relevance, increase efficiency, measure success, managing a team of 250 associates nationally.• Delivered revenue of $200M (average growth rate of 5%+ per annum), achieved higher client satisfaction scores and provided greater client value (as evaluated by our clients) via Value Measurement Objectives (VMO) program.• Integrated disparate business units through development and implementation of our One Voice strategy to drive stronger analytic engagement, client value, and organizational efficiency.• Introduced VMO program to measure relevance and impact of analytic projects and alignment to client priorities, leading to increased client satisfaction and course correction mid-project if required.

MANDATE was to deliver revenue growth, strengthen talent pool, drive client engagement, lay groundwork to move to more consultative model.• Led organization to five straight years of high single digit revenue growth.• Restructured Client Development Leadership Team and implemented new client segmentation model.

Vice President Sales and Customer Marketing, 2001 - 2004MANDATE was to drive sales in excess of $450M and efficiently manage in excess of $100M trade spend budget with staff of 98 sales professionals located across Canada.Vice President Marketing, 2000 - 2001MANDATE was to develop brand strategies and direct advertising and promotion budget of $14M with staff of eight marketing professionals.

MANDATE was to develop Kraft “HALO” branding for corporate promotions and “in store” events.

MANDATE was to lead strategy development and implementation across key businesses (KRAFT Singles and Cheez Whiz, $400M in sales) and Maxwell House Coffee ($150M in sales).