Dave Crawley Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

College of Engineering - Technology Division (2022 to present)1. Pathway Professor The Dean created the role of “Pathway Professor” to recognize Cullen College of Engineering's “best in class” instructors that, together, create a community within the college to enhance student learning in gateway courses.2. IST Department Director of Strategic Partnerships3. Faculty Member - Digital Media and Technology Leadership & Innovation Management programs4. Research - Recruit industry partnerships, develop concepts/programs, and team member to collaborate and inspire innovations approved for funding 5. Course Topics:- Innovation Engineering- Innovation Principles - Innovation Create- Innovation CommunicationsCollege of Technology (2018 to 2022)Created and co-manage the innovation minor degree: Applied Innovation1. Course Topics:- Innovation Engineering- Innovation Leadership - Applied Innovation - Innovation Create- Innovation Communicate- Innovation Commercialize- Construction Management Innovation2. Research Associate 3. Commercializing technology and partnerships4. Public Private Partnerships5. Faculty Member - Digital Media and Technology Leadership & Innovation Management programs6. Dean's StaffConrad N. Hilton College: Ranked in top 5 schools internationally in hospitality management (2014 to 2018)1. Lecturer2. Course Topics: - Innovation and Unconventional Marketing- Leadership- Hospitality Marketing- Hospitality Information Technology

Account management, marketing, branding, innovation, communications, and business development

New Orleans, Lousiana, Us

Full service security and intelligence company founded by James Bernazzani: former Deputy Director CIA and SAC/FBI1. Analyst2. Corporate Intelligence

Houston, Tx, Us

Workforce Management Technology Industry1. Developed three key channel partnerships: HP, Amerinet (3rd largest GPO in Healthcare) and the University of Minnesota2. Pitched and won key business development program with New York Presbyterian Hospital: 6th largest hospital in US3. Designed and implemented digital marketing programs targeting healthcare to generate leads and support sales 4. Created brand platform and materials that included sales kits, channel packages for partners to motivate and support 123 sales people5. Achieved media coverage in key healthcare publications6. Developed and launched Long Term Care thought leadership program (recruited globally respected advocates to endorse solution)

Houston, Texas, Us

SaaS Population Based Computing: Telcos, Internet Service Providers and Government1. Subject Matter Expert: Bridging Digital Divide & Public Sector Business Development2. Recruited HP partnership, co-wrote and closed Global Reseller Agreement; contract valued at $100 Million over 3 years- Co-pitched with HP world wide sales teams, created consultative sale process and business development models: Europe, North America, Latin America, South Asia and Pacific- HP contributed over $2 Million in support and built a data center in Lisbon, Portugal to launch solution 3. Created programs to deliver innovative software as a service solutions with HP business units by targeting Service Providers (Telcos and Internet)4. Pitched and won Simdesk branding assignment as a consultant and afterward was requested to join the company5. Planned, managed and implemented several marketing programs that established a proactive communications platform: 2003-‘046. Wrote white papers. Several editions and articles were published by independent media7. Promoted from VP Marketing Communications to VP Global Partnerships & Business Development

Oil & Gas Trading Technology - mid stream1. Created product and company brand identity/communications that was described as highly successful to mid-stream energy markets by Scudder Publishing2. Created lead generation program targeting top 100 purchase decision makers for energy trading software3. Wrote articles and column for energy-based publications to establish corporate thought leadership in emerging mid-stream market4. Recruited Compaq to invest over $1 Million in financial support. Compaq also contributed $1.2 Million in equipment and services5. Wrote book on branding (Scudder Publishing) in the energy industry while undergoing cancer treatment

(relocated family back to Houston)1. Developed programs to increase revenue with existing accounts while also leading new business development efforts:- Increased account portfolio billings by 400%- Led and supported new business pitches that captured $1 Million in new revenue2. Managed 6 accounts and account team of 3 people while establishing new brand creation and strategic planning programs3. Launched several direct marketing campaigns with FedEx, Browning Ferris Industries (BFI), 3M, ASCO and others4. Co-created and launched BFI’s waste management field marketing communications programs for three verticals: Industrial, Public Sector and Travel

New York, Ny, Us

1. Managed full-service office reorganization and account service programs while overseeing all departments’ performance2. Increased new client base and business revenue from $5 Million to $21 Million in annual billings. 60% growth from current clients3. Invented brand creation and strategic planning process for packaged goods, retail, energy, technology and services. This program directly accounted for over $5 Million in billings for new business.4. Strategic planning and management for 4 key accounts: DANONE, Estrella, Tetra Pak and Lesieur

Plano, Texas, Us

1. Co-reengineered office, recruited employees and launched Frito-Lay, Inc.: 3 brands/21 SKUs: exceeded revenue goals by 200% 2. Wrote marketing plans, conducted research programs, package design and managed advertising agencies (3) to launch channel merchandising and advertising programs for Ruffles, Cheetos and Lay’s potato chips portfolios. Frito-Lay Russia is PepsiCo’s second biggest revenue market for salty snacks.3. Managed the production of all creative including television, POP, sales support, events and Outdoor 4. Member of PepsiCo’s Marketing Development Board-Russia for Pepsi, Frito-Lay, Metro Express, Pizza Hut and KFC5. Created and managed packaging, channel and shelf merchandising programs that included designing displays that increased distribution: 215%6. Appointed to Frito-Lay’s European Board of Logistics and Production: discovered over $11 Million in operational savings

Us

1. Increased new revenue by 800% over 4 years through packaged goods and retail accounts. Average billing per year: $1.2 Million (approximately $500,000 in revenue billing)2. Co-managed the manufacture and planned the introduction of Mirinda Carbonated Soft Drink portfolio from Mexico to US3. Created, pitched and won the Slice product line rebranding and channel merchandising program. Invented new display system that was noted by Pepsi as the most innovative merchandising program in 10 years that helped increase category sales 180% over YA4. International marketing and promotional programs with PepsiCo for Monterrey/Mexico, package design for Pepsi Cola/Cyprus, Frito-Lay field marketing in Italy and member of the team that wrote the business plan to introduce Frito-Lay snacks portfolio to Austria5. Pitched and won local, regional and national retail business accounts: AppleTree Grocery, American Express, Exxon, Sonic Drive-In, North Texas Ford Dealers, New England Ford Dealers, WB Doner advertising agency, General Cinema Theatres, Universal Studios and State Fair of Texas