Dave Daniels Email and Phone Number

Responsible for working with Sales and all other internal functions to maintain and grow existing relationships with key accounts by providing account management, training, business strategy through the strategic use of market and consumer insights.Client engagements include segmentation analysis, site analysis, data management, demographic analysis, customer profiling, market penetration and potential analysis.Though primarily focused on the the financial sector in the US marketplace, the role subjects me to consultative opportunities across all industries serviced by the organization.

- Provide customer-centric insights within the finance, insurance, tourism and telecommunications industries - Manage custom designed studies and projects that assist marketers and decision makers target the right people with the right message using the right channel in the right location- Trade Area Analysis, Customer and market segmentation, database and postal targeting- Manage multiple projects, ensuring best-in-class outputs in a timely manner

•Project manager for the 2010 and 2011 postal code collection program. Involved data collection planning, data cleaning, custom report generation for all business units involved•Develop custom documents and presentations to assist field units with market segmentation •Develop RFPs, questionnaires, and all support documentation for all contracted research out of Parks Canada’s national office including our Awareness Tracking Study and National Poll•Create the Social Science document library for Parks Canada to allow for more efficient dissemination of materials to the field•Using FluidSurvey, manage and build all non-contracted online consultations and surveys for the agency•Internal Client support for Environics Analytics Envision and PRIZM C2 market segmentation software