Content Marketing - Identified and created content clusters/pillars for the CAAM content marketing strategy. Utilized Adobe Creative Suite and Canva to create content in line with the clusters/pillars identified.Social Media Marketing - Create and implement organic social media strategies for CAAM LinkedIn, Twitter and Instagram. Using Adobe and Canva to create content geared for different audiences/personas such as Government, Industry, Academia, and General Public.Email Marketing - Engage with CAAM email subscriber list through list segmentation to keep different audiences/personas updated with industry updates and information regarding upcoming events. Utilized data from HubSpot to determine optimal email send out times, A/B test subject lines and formatting for improving open and click rates of emails.. Event Planning/Marketing - Draft event operation checklist, utilized email and social media marketing to attract event attendees organically. Utilized Adobe Suite and Canva to create event graphics prior to the event, and Adobe Premiere for highlight videos using post-event recordings.Website Design - Collaborated with Front End and Back End team on CAAM website design, and assisted with the gathering of graphical assets and elements for landing pages.

- Content creation using Canva, Adobe Photoshop, and Premiere Pro- Plan and schedule social media content calendar

- Managing NBEX Social Media on Instagram and Facebook- Event planning, setting up give-away contests- Event marketing: posters, social media content, fundraising outreach and coordinating vendors