Vice President Of Information Technology
Crafts Americana Group, Inc.
Vancouver, Wa
• Increased by 200K a month sales from management of organic search word marketing, up from 10k.• Saved 20-40K per year by implementing a shipping system for Windows Mobile to scan and verify all products being shipped. Reduced costs due to lost inventory by design and development of software to manage warehouse based inventory. • Increased productivity with implementation of product management databases using MS SQL 2000 & 2005 and MS Access, each with interfaces. • Reduced customer call time and increased efficiency of customer calls by implementing a new phone system, including VOIP stations, implementation of software hook to customer service software by TAPI to look up customers by phone number and user training on systems.• Managed software services throughout the company for customer service, phone system, accounting, inventory receiving and shipping, and retail.• Created system for image correction and management for catalog and web. Included color matching of fabrics for catalog print and on screen viewing.• Created Data Cubes for Customer Data Mining for marketing, using SQL Server 2005 and SQL Reporting Services.• Led team to implement multiple custom built web sites and shopping carts for the company.