Dave Fleming

Dave Fleming Email and Phone Number

Vice President, Commercial Growth @ FroDo Baking Company
Chicago, IL, US
Dave Fleming's Location
Greater Chicago Area, United States
About Dave Fleming

I have 20+ years of marketing/sales experience in Food & Beverage across companies like Ferrara Candy, Pepsico, Mars and Hershey and can drive profitable growth as a savvy commercial operator.I'm an analytical and insights-focused leader that uses a strategic general management approach to drive results. Thrive in fast-paced, ambiguous environments and can help organizations develop new capabilities to build business potential. I've driven growth for struggling businesses and have led brands to 500+ bps gross margin gains. Known for building alliances and cross-functional partnerships. I have diverse marketing experience across brand strategy, P&L ownership, innovation, shopper marketing, consumer insights, creative operations, and international business development. Expert in snacking category. Branded and Private Label experience. Business Strategy | General Management | Brand Building | Brand & Portfolio Management | P&L Ownership | Innovation | Product Commercialization | Team Leadership | Cross Functional Management | Marketing Planning & Execution | Budget Management | Shopper & Channel Marketing | Agency Management | Consumer Insights

Dave Fleming's Current Company Details
FroDo Baking Company

Frodo Baking Company

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Vice President, Commercial Growth
Chicago, IL, US
Website:
frodobakingco.com
Employees:
23
Dave Fleming Work Experience Details
  • Frodo Baking Company
    Vice President, Commercial Growth
    Frodo Baking Company
    Chicago, Il, Us
    View
  • Dj Fleming Consulting
    Marketing Consultant
    Dj Fleming Consulting Feb 2024 - Present
    Chicago, Illinois, United States
    Independent CPG marketing consultant with focus on portfolio strategy, shopper marketing, and new category/market expansion. - Led portfolio and innovation strategy for small baked goods manufacturer
  • Ferrara Candy Company
    Head Of International Marketing
    Ferrara Candy Company Mar 2019 - Jan 2024
    Chicago, Illinois
    Led all aspects of marketing, including portfolio development and communications, for Ferrara's business outside the US- Developed CEO-approved international market expansion roadmap, including priority countries and investments- Led market entry into Canada, developing new portfolio and marketing communications plans
    View
  • Ferrara Candy Company
    Senior Director, Marketing Insights And Creative Execution
    Ferrara Candy Company Jul 2018 - Mar 2019
    Greater Chicago Area
    Led Shopper Marketing, Consumer Insights/Analytics, and Creative Operations centers of excellence, managing $15MM marketing budget with team of 12 marketers.- Generated $20MM in incremental net sales from new strategic vision for Shopper Marketing with 4 new shopper activation platforms- Gained senior leadership approval (CEO, CFO, CHRO) for new Creative Operations team to build in-house creative capabilities
    View
  • Ferrara Candy Company
    Senior Director, Channel/Shopper Marketing
    Ferrara Candy Company Jun 2017 - Jul 2018
    Greater Chicago Area
    Led channel strategy and commercialization for Ferrara's $500MM+ branded business, including management of $10MM customer/shopper marketing budget with team of 4 managers.-Spearheaded $5MM growth in convenience store channel through development of customer-specific products and marketing activation
    View
  • Ferrara Candy Company
    Senior Director, Private Label, Sathers, & Bulk
    Ferrara Candy Company Dec 2016 - Jun 2017
    Greater Chicago Area
    Managed Private Label, Sathers, & Bulk businesses - $275MM with full P&L responsibility
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  • Ferrara Candy Company
    Director, Private Label & Club
    Ferrara Candy Company Jan 2014 - Dec 2016
    Greater Chicago Area
    Managed $160MM Private Label business P&L for leading US manufacturer of sugar candy and fruit snacks
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  • Tetra Pak
    Senior Manager, Retail Marketing - North America
    Tetra Pak May 2010 - Jan 2014
    Greater Chicago Area
    Managed and developed North American retail/channel strategy and marketing plans for world's largest aseptic packaging company
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  • Pepsico
    Marketing Manager - Quaker Foods
    Pepsico Jun 2007 - May 2010
    Chicago
    Marketing Manager positions in Shopper Marketing and Quaker Snack Bars Innovation
    View
  • Pepsico
    Assistant Marketing Manager - Quaker Foods
    Pepsico May 2005 - Jun 2007
    Chicago
    Assistant Marketing Manager positions for Quaker Chewy Granola Bars and Channel Development
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  • Mars
    Channel Strategy / Sales Strategy Manager
    Mars May 2002 - May 2005
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  • The Hershey Company
    Sales Management
    The Hershey Company Jul 1996 - Aug 2000
    View

Dave Fleming Education Details

Frequently Asked Questions about Dave Fleming

What company does Dave Fleming work for?

Dave Fleming works for Frodo Baking Company

What is Dave Fleming's role at the current company?

Dave Fleming's current role is Vice President, Commercial Growth.

What schools did Dave Fleming attend?

Dave Fleming attended Vanderbilt University - Owen Graduate School Of Management, Indiana University Bloomington.

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