With over 15 years of experience in various consumer-facing industries, I am a strategic marketer and team leader who drives growth and profitability for iconic brands. I am currently the Marketing Director of Global SweeTARTS brand at Ferrara, charged with driving disruptive growth both in the US and globally. Ferrara is the #1 sugar confectionary brand in the US, with over $2B in retail sales.Prior to my current role I was the Marketing Director for Trolli, Laffy Taffy, and Now and Later at Ferrara, where I oversaw a team of six marketing professionals, while leading P&L management, product innovation & renovation, marketing communications, and shopper marketing for these candy brands, which currently garner $470MM in retail sales. I have a proven track record of delivering results through disruptive consumer engagement programs across Paid/Owned/Earned channels and new product innovation. Some of my recent achievements include developing refined brand positionings across Trolli, Laffy Taffy and Now & Later, and launching new award-winning brand campaigns for each. I am passionate about creating products and communications that enrich the lives of consumers and address their core needs and desires. My mission is to lead and inspire my team to achieve excellence and deliver value to consumers in the CPG industry.