- Established a written company brand, documented branding guide, and value proposition.- Restructured and simplified company offerings. - Designed and launched a new corporate website.- Initiated outbound marketing campaigns.- Created and implemented a sales commission program designed to incentivize protecting margin, rapid account growth, and improving customer service.- Onboarded and implemented SalesLoft as the new CRM/SEP.- Pivoted during the Covid pandemic from sales management to take on a more direct sales role.- Responsible for adding new customers and 35% of annual bookings after midyear pivot. - Worked across departments to improve annual margins by 18%.- Increased LinkedIn company page followers by 29%.

Turnaround for a private equity group.- Reduced fixed & variable overhead costs by 47%- Created new inventory management program for customers that increased existing account sales by greater than 225%- Designed and brought to market new iPad controlled automated welding system- Stabilized customer base and increased new customer accounts by 71%