𝗠𝘆 𝗴𝗼𝗮𝗹 𝗶𝘀 𝘁𝗼 𝗲𝗱𝘂𝗰𝗮𝘁𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀regarding the pitfalls around the financial services industry. The industry has acquired a poor reputation due to unfair business practices on the part of service providers and unscrupulous selling on the part of ‘advisors’. 𝗧𝗵𝗶𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 I recently helped a client of mine to reposition her portfolio in such a manner that the end result was an R8million difference in her favour when she gets to retirement. This was not achieved by paying more than she was prior to our changes, but because I was able to help her make changes with the money she was already spending. 𝗠𝘆 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 is to help clients maximise the long term return they get on their financial products, whether it be risk cover, short term (car and household) insurance or investment.𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 I find in dealing with clients is the challenge of getting people to change the status quo. 𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝘁 𝗯𝗲 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 provider, change advisor or simply change their mindset! 𝗚𝗶𝘃𝗲𝗻 𝘁𝗵𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 to show clients the fineprint that they should have been made aware of at the outset, it’s very easy to show compelling reasons why NOT changing makes absolutely NO sense at all. 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗼𝗿𝗿𝘆 about the advisor who sold you the product you have currently, ask yourself whether you took the product for the benefit of your family or his/hers! My cousin recently shared a story about his squash buddy who sold him an endowment policy shortly after finishing Varsity. Seven years into a 10 year term he discovered that the policy was just about worth as much as he had paid in himself. He then paid a penalty for the privilege of cancelling the policy (we all know someone with this kind of story!). 𝗦𝗮𝗱𝗹𝘆 𝘁𝗵𝗶𝘀 𝗸𝗶𝗻𝗱 of experience is not unique. 𝗧𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲 𝗶𝘀 𝘁𝗵𝗮𝘁 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗲𝗹𝗹𝘀 𝘆𝗼𝘂 𝘁𝗶𝗺𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱, 𝘁𝗵𝗲𝘆 𝘃𝗲𝗿𝘆 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝘁𝗹𝘆 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗺𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗰𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗺𝘆. 𝗠𝘆 𝗼𝘁𝗵𝗲𝗿 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 is something called neurolinguistics programming, the study of excellence