- Worked with CRO & VP of Sales to create top-middle funnel growth strategy for Applied Software. Sales grew 20%+ YoY for 3 years. ($55M to $102M AR in 3 years). - Achieved growth results through effective strategy, hiring and management of demand gen team (4 headcount), SDR team (12 headcount, 1 manager) and several marketing agencies/ contractors. Prime KPI’s include inbound leads, marketing/SDR ops & ROAS. - Tactics for growth success was heavily due to digital marketing. This includes SEO, paid search, retargeting, ABM, YouTube Ads, social media ads, email marketing, and conversion optimization on lead generation landing pages. Tactics also included events, tradeshows and an Applied Software 1,000+ user conference, MEP Force. - Content production strategy resulted in award winning podcast and video marketing, pillar pages, customer stories, gated educational assets, blogs, standardized brand resources and sales collateral.- Successful leadership exit with European AEC solution provider, GRAITEC, acquisition of Applied Software. Attended and presented in meetings with GRAITEC to assist in closing acquisition deal. Assisted with the global integration of both companies.

Worked on a team to consult decision makers at FORTUNE 1000 B2B enterprise companies such as Autodesk, Broadridge and Bunzl.-Uncovered a $311.2M revenue opportunity from ABM program for billion dollar software company. Insights were collected through onsite discovery, 30+ executive and stakeholder interviews, and 100+ documents analyzed and assessed. -Identified 30+ strategic opportunities for portfolio accounts of billion dollar PE company. Produced 90+ page detailed analysis for 12 portfolio accounts against their specific top 2 competitors. Insights identified have a potential to increase leads generated by 23%.-Created chronological touchpoint journey map for billion dollar software company. Uncovered 10+ insights that have significant impact on predictive buying triggers. These triggers have a potential impact on accelerating the customers buying journey by 17%.

Responsible for the marketing growth at Yip Yip, Inc. & our partner network. Activities include development and implementation of brand strategy, marketing strategies for new and existing products, develop and implement lead generation and nurture campaigns to provide sales team a full pipeline of MQL's, lead vision and strategy for our marketing team. - Directly increased software company’s overall revenue by 38%, created 328% more qualified lead opportunities, and reduced overall marketing expenses by 18%. This was accomplished through effective strategies and execution for digital channels, account-based marketing, business development, reorganization of budget, and channel partner support.- Successful implementation of partners campaign grew total annual revenue by 7.3% ($176,000). This increase in revenue was a 191% ROI in comparison to our marketing budget. Our campaign generated a total of 9,115 new leads/subscribers.- Created a simple implementation process called Launch-In-A-Box. This launch included templates for email marketing, landing pages, onboarding materials, videos, support materials, etc. Partner launched new Yip Yip product revenue stream and earned $65k within the first 90 days of implementation (equivalent to clients average product annual revenue).-Successfully created and implemented a Social Employee program resulting in 407% increase in organic views of Facebook video and Facebook Live (Extra 10,000 organic views for every single post.), 141% increase in Facebook reach (additional 2M in organic reach per month.), 290% increase in overall organic blog traffic. (additional 470 clicks per blog post.).

- Effectively managed, trained & coached 11 Marketing Consultants resulting in several Consultants exceeding budget by more than 45%. Strategies include weekly “one on one” meetings, managing sales pipeline, weekly product and sales training, and joining Consultants to help close deals.- Sold a $175k automotive client intelligence software & inventory-driven Search Engine Marketing strategy. Was the corporate liaison for project implementation, gathering data and facilitating communications through project completion. (www.driveauto.com/intelligence/). - Dental client obtained 6,000+ monthly visitors, and 1,000+ monthly conversions (call or sign up) from effective Search Engine Marketing strategy. Frequently communicated with client to discuss additional opportunities including new keywords, ad copy, negative keywords and overall strategy. - Regularly forecasted 3-6 months in advance to effectively set up the Consultants with successful training and digital initiatives to meet our $1.2M annual digital budget. Met and exceeded highest budget in our region by 4%. - Review and compare client’s acquisition channels on a monthly basis, successfully demonstrating Sinclair Broadcast Group product effectiveness by communicating ROI, resulting in strong client retention. - Held “One Day Sale” contests to create a fun and lively environment while generating new business. Provided breakfast, lunch, hourly prizes, grand prizes, and assisted the Consultants preparing for the contest. Many struggling Consultants closed business through these contests. Contest resulted in $20k+ in additional new business for the quarter.

- Markspain.com - Client’s overall revenue increased by $161M (57% growth), and they received many awards including “Inc. 5000 list of fastest growing private companies in America”. Developed and executed content marketing and growth strategies for real estate client, resulted in a 35% increase in leads from SEO and Social Media, and thousands of additional social media engagements each month (Facebook, Twitter & Instagram).- Managed team of 16 contractors to produce high quality content, such as blogs, email automation, infographics and eBooks, and execute promotional strategies for these assets. - Enrich.com - Increase brand and media engagement provided social proof before and during the companies acquisition with Data Intensity. Effectively executed organic social media marketing strategy for Oracle Corporation partner; was successful by increasing profile visits by 2,247%, average monthly new followers by 778%, link clicks by 625%, and social shares by 1,273% on Twitter.Started and sold a profitable small digital marketing agency. Within 20 months, our team had serviced more than 20 clients, many of them on monthly retainers spending between $1,000 - $4,000 in MRR. - Prior to business launching, our team worked with a consultant on the company’s position before entering the Atlanta, GA market. We identified top competitors, and their value propositions and pricing. Additionally, this data reviewed the types of prospects that held the greatest potential. We used this data to create and bring a unique product to Atlanta, GA.- We identified roles for the business to function efficiently and effectively. These part-time/freelance positions included Project Manager, Web Developer, SEO Specialist, Writers, Designers, Marketing Specialists and Interns. - Project managed an app design and implementation for the New York State Maple Association, which received over 600 downloads in the first month.