Dave Genest Email and Phone Number
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MARKETING STRATEGISTStrategic Marketing ~ Brand Development ~ Communications ~ Project ManagementAccomplished marketing professional with extensive experience creating brands and marketing strategies for diverse companies, products and industries. Proven results leading print and digital marketing campaigns from concept to completion. Known as a creative thinker and resourceful, talented leader who builds high-performance teams, motivates all levels of personnel and excels in intense environments.• Created multimillion-dollar revenue opportunities by deploying effective marketing campaigns that cultivated prospects and raised market recognition.• Catalyst for substantial growth in online sales through marketing campaigns deploying website analytics, predictive modeling, and multivariate testing to optimize online experiences.• Developed innovative digital marketing campaigns for industry leaders; online initiatives leveraged technology to market products in today’s increasingly competitive markets.Specialties: Advertising | Marketing | Branding | Communications | Digital MarketingSearch Engine Optimization | Online Advertising | Social Media ManagementMedia Buying | Contract Negotiations | Market Research | Product LaunchesLead Generation | Product Engineering | Public Relations | Marketing CollateralCustomer Relationship Management (CRM) | Target Marketing | eCommerce Team Leadership | Budgets | Agency Management | Project Management
Franklin Pierce University
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Adjunct Professor Marketing, Communication, Advertising And BusinessFranklin Pierce UniversityKeene, Nh, Us
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Creative DirectorAlpine Bike Works Llc Feb 2023 - PresentKeene, New Hampshire, United States -
Marketing And Social Media CoordinatorAlpine Bike Works Llc Feb 2023 - Mar 2023Keene, New Hampshire And Killington, Vermont United States
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Director MarketingForma Beyond Mar 2017 - Jan 2023New HampshireDIRECTOR OF MARKETING AND PROJECT MANAGEMENTFORMA Beyond Nashua, NH/Waltham, MA | 2017–PresentManufacturer of custom functional art for the global hospitality industryDeveloped, designed and implemented complete business and branding strategies from the ground up for manufacturing hospatality-specifig functional architectural art. Created product lines and marketing and sales strategies, developed promotional tools, including website, collateral, video, social media, demonstration facility, etc. and managed all projects. Implemented and managed CRM and ERP systems, established manufacturing and sales infrastructure, staffing and overall corporate processes. Helped build business from zero to $5M in 5 years.
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Product Manager/Marketing Communications ManagerPolyonics, Inc. Dec 2015 - Feb 2017Westmoreland, NhCreated new corporate brand and product strategies and executed corporate identity re-branding campaign. Directed development of new corporate style, global web sites, SEO and worldwide social media and PR programs. Developed and commercialized an advanced product line of polymer protection and bonding systems including a wide range of films and adhesives. Designed global business and launch plans, marketing and distribution strategies and broad digital media promotional campaigns to support direct, VAR, online and distribution channels. -
Product Manager/Marketing Communications ManagerPolyonics Mar 2010 - Mar 2015Develop multi-media, technical marketing programs for new portfolio of engineered polyimide and aluminum pressure sensitive (PSA) tape products for harsh manufacturing environments. The portfolio includes custom engineered tapes for specialty die cut converters and automotive, aerospace, electronics and medical OEMs to help overcome the most extreme thermal, flame and static conditions. Included in the portfolio are a wide variety of halogen-free, REACH and RoHS compliant single coated polyimide and aluminum tapes for high and ultra-high temperature management, flame retarding, static dissipation (ESD), and aluminum and steel applications.Industries served● Custom die-cut converters● Automotive● Aerospace● Electronics● Medical devices
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Marketing StrategistConsultant Dec 2010 - Mar 2011Develop marketing and advertising strategies for all types of industries and products in all forms of media. Build appropriate creative and marketing teams to execute the programs on time and under budget
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Marketing ManagerTrikeenan Tileworks Mar 2010 - Jan 2011Develop and execute short and long term strategic business and marketing plans including; - Manufacturing strategy - Dealer strategy - Establish broad media advertising program (develop and execute) - Redesign company's web site (creative, content, SEO) - Expand participation in social media - Create and produce all product sales tools, dealer and promotion materials - Develop closer dealer network relationship - Expand national sales accounts - Direct sales staff -
Director Of MarketingCarlisle Wide Plank Floors Nov 2006 - Feb 2010DIRECTOR OF MARKETINGCarlisle Wide Plank Floors, Stoddard, NH | 2006–2010Leading provider of hand-crafted wood floors; $50 million in revenues and 250 employees.Created profitable strategies rebranding and promoting products and services. Established brand as top prestige provider of flooring through new website, videos, collateral, and print advertising that set brand apart from competitors. Deployed print and Internet plans, as well as retail packaging, trade show displays, and more. Controlled $3 million budget.• Transformed faltering marketing campaigns, moving lead generation from stalled print marketing efforts to more innovative Internet campaigns; changes improved revenues despite stagnant economy.• Increased sales to architects and designers by 20% by identifying new target market and tenaciously pursuing business opportunities with new prospects. -
Creative DirectorPc Connection Oct 2003 - Nov 2006CREATIVE DIRECTORPC Connection, Merrimack, NH | 2003–2006Fortune 1000 electronics reseller offering 500,000 products; $2 billion in revenues, 2,000 employees.Leadership role strengthening branding strategies through astute direction of 35-person internal creative agency team of art directors, associate creative directors, web designers and others; allocated $100 million media and production budget. Increased brand recognition by controlling offline and online advertising, creative design, media campaigns, and website design.• Turned around underperforming group to become high-performance team that created award-winning multimedia creative campaigns. • Increased web orders by 300% through innovative eCommerce campaigns that raised website traffic and customer acquisition rates by deploying website analytics, predictive modeling, and multivariate testing to optimize online experiences.• Recognized for unique depth and breadth of experience that included direction of 15 catalog titles per month with circulation of 400 million; television, radio, and transportation advertising; trade show booths; and Red Sox, Patriots, and Bruins venue advertising. -
Director Of Marketing & Corporate CommunicationsBrown & Sharpe Metrology 1978 - 2003DIRECTOR OF MARKETING & CORPORATE COMMUNICATIONSBrown & Sharpe, North Kingstown, RI | 1978–2003Designer and manufacturer of coordinate measuring machines; $2 billion in sales, 2,000 employees.Advanced revenue goals by increasing impact of international marketing campaigns through strategic planning, brand development, and other market presence strategies. Drove primary brand to world dominance as technical value leader by rebranding entire organization from previously inconsistent messaging into one worldwide brand, image, voice, and message.• Key member of acquisition team that doubled sales from $100 million to $200 million by researching and acquiring five new international companies over 20 years.• Deployed successful worldwide, outside agency management system supporting market growth in niche, geographic, and horizontal markets.
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Advanced Manufacturing EngineerGe Jun 1975 - Nov 19783-year GE MMP (Manufacturing Management Training Program)
Dave Genest Skills
Dave Genest Education Details
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Mechanical Engineereing -
Pittsfield High School
Frequently Asked Questions about Dave Genest
What company does Dave Genest work for?
Dave Genest works for Franklin Pierce University
What is Dave Genest's role at the current company?
Dave Genest's current role is Adjunct Professor Marketing, Communication, Advertising and Business.
What is Dave Genest's email address?
Dave Genest's email address is da****@****ics.com
What is Dave Genest's direct phone number?
Dave Genest's direct phone number is +160335*****
What schools did Dave Genest attend?
Dave Genest attended University Of Massachusetts, Amherst, Pittsfield High School.
What skills is Dave Genest known for?
Dave Genest has skills like Product Development, Marketing Strategy, Strategy, Leadership, Contract Negotiation, Competitive Analysis, Media Planning, Lead Generation, Cross Functional Team Leadership, Marketing Communications, New Business Development, Digital Marketing.
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Dave Genest
Lake Oswego, Or6gmail.com, yahoo.com, eifis.com, gmail.com, columbia.com, popart.com2 +150324XXXXX
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2us.ibm.com, amica.com2 +140157XXXXX
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