Reporting to the Executive Director of Digital Marketing & Lead Management, the Director of Digital Marketing Communications works with the digital marketing and communications and enrollment coaching teams in the execution and oversight of the organization’s lead generation and management campaigns. As a senior member of the digital marketing team, the Director of Digital Marketing serves as part of the digital marketing strategy development team and shares responsibility for channel and campaign management.The Creative Director is responsible for the concept development and creative execution for strategic marketing, promotion, advertising and other organizational initiatives. The Director is responsible for the leadership and management of the creative responsibilities of the Marketing and Outreach unit and the quality of all creative work products. This position is responsible for supervising the Content Strategist, Multimedia/Website Designers, Photographer, Videographers and others to develop the ideas, images and messaging for each creative project. The Director takes concepts developed with the Executive Director and others through to delivery of the finished production, monitoring workflows, budgets, and schedules throughout the process. The position also involves working with internal and external partners and understanding the organizational needs as related to the goals of the University and ODUGlobal brand.

Work with clients to create print and Web materials with an eye toward clean, simple lines and clear, elegant writing. Projects include publications, brochures, flyers, posters and billboards. Assist clients in developing creative packages that serve their strategy and reflect their messaging. Products include logos and accompanying materials, such as letterhead and business cards.

Raise the visibility of strategic initiatives, including online programs, graduate programs, and other learning opportunities and assist in achieving enrollment targets and other metrics by developing and executing strategies that integrate best practices in email marketing, user experience, search engine optimization, analytics tracking and reporting, copywriting for the web, social media marketing and paid ads for search and social media. Collaborating with academic leaders, departments, divisions and other offices as well as communications staff across the University, build and execute strategies to connect educational content from Miami University to relevant audiences around the world and drive enrollment for Miami's high priority programs. Duties include:• Course branding and promotion• Website strategy, including ongoing SEO and UX focused design and development• Email marketing strategy and execution• Social media and video marketing• Lead generation and management of end-to-end customer acquisition funnel• Support paid marketing efforts• Analytics implementation and dashboard building• Competitive landscape research and market research based on search volume to assist product managers• Support the broader, University-wide effort to promote non-degree programs• Serve on Steering Team for the Miami Academic Program Incubator (MAPI), which aims to encourage, support and incentivize the rapid revitalization and creation of undergraduate and graduate programs that are aligned with the University mission and meet student and market needs as well as to ensure that Miami offers a high-quality and cost-effective portfolio of academic programs.• Manage a digital marketing budget of approx. $2 million.

Serve as the creative director and lead designer responsible for creating eye-catching, engaging and effective print and digital marketing for the Wake Forest School of Business. A particular focus was on projects in support of enrollment marketing efforts. Job responsibilities include:• Consult with academic centers to assist them with producing materials consistent with WFUSB branding, messaging and strategic objectives.• Update print and digital advertising, key program collateral and School of Business website visual language to adhere to existing brand standards while providing a fresh, more luxury-branded feel.• Conceive of, develop and implement both digital and printed marketing and communications materials targeted to WFUSB alumni that drive deeper alumni engagement.• Conceive of, develop and implement both digital and printed recruitment materials designed to attract top candidates to the School's undergraduate and graduate programs.• Serve as editor, project manager, creative director and designer of the School of Business's annual 80-page magazine. Coordinate freelance writers and copy editors; work with print vendors; propose content to senior leadership; edit/re-write submitted articles; and propose and execute designs.• Produce content for the School's social media, including copy, graphics and other imagery.• Write, edit and design both digital and printed internal communications materials.• Communicate effectively and work collaboratively to create materials that meet or exceed expectations.• Ensure all designed materials follow WFUSB branding. Identify and pursue potential brandingrefinement/rebranding opportunities• Ensure materials and other communications solutions are best-in-class examples of graphic design while being budget-conscious and fiscally responsible.• Provide strategic advice and counsel to senior-level executives on communications issues.• Create communications to be implemented in the School's CRM.

Developing and executing communications plans to ensure programs fall within association and university branding guidelines; representing the Alumni Association on strategic communications planning for the university; advising Vice President, association staff, and university colleagues on communications strategy; serving as art director and lead designer for the association; supervising a team including a communications specialist, a print manager, a technical services manager and student interns; creating the association’s strategic marketing and social media plans and managing implementation of the plans; serving as editor of the alumni section of the VT Magazine; serving on association IT Team; planning, organizing, and presenting at alumni photography weekend; and working with Virginia Tech’s colleges to transition email communications to branded enewsletters.Key accomplishments:• Established goals and processes for departmental management of projects with an eye toward ensuring effectiveness while providing exceptional customer service to clients within the association.• Worked with senior leadership to revamp the Alumni Association brand, including redesigning the association’s logo and creating a consistent design and messaging style across all materials.• Defined navigation architecture and migrated the association’s Web presence into university CMS.• Designed a full-size bus wrap to promote the Alumni Association’s Ring Program.• Researched best practices in email marketing, presented findings to multiple audiences, and leveraged new email marketing tool to improve email communications to alumni.• Hosted and presented at Communications Summit with Alumni Relations, University Relations and Development.• Co-developed and served as Co-Instructor for class on email marketing and branding as part of Virginia Tech’s branding program for university staff.• Presented at and led sessions for chapter volunteers at annual Chapter Officer Forums.

Job responsibilities included serving as the lead designer for theater and arts marketing materials; creating a wide variety of print materials, including posters, brochures, postcards and logos; providing direction to student workers; assuming the duties of the art director in her absence; and communicating effectively and working collaboratively to create final pieces that meet or exceed expectations.Key accomplishments:• Worked with the Lawrence University Athletics Department to develop a visual identity for the department, including new letterhead, business cards and other pieces.• Developed a poster series targeting students who were having difficulty transitioning to college that increased awareness of the Campus Life Initiative.

Job responsibilities included designing print and electronic materials including brochures, electronic newsletters, flyers and presentations; managing the association’s website; editing and writing content for marketing materials and newsletters; editing audio and video files for us in presentations; providing technical training to staff with diverse skill sets; managing an annual information technology budget.Key accomplishments:• Developed the visual representation of the association’s brand and created a uniform look for the association’s print and electronic materials. • Implemented a podcasting program to deliver conference content to attendees across the state.• Created a database that saved the association an estimated $40,000 in software costs.