MyLand, at the center of soil health. MyLand’s innovative and patented technology and unique Soil as a Service approach allows farmers to easily and rapidly implement regenerative agriculture practices and improve their soil health by harnessing the land’s own native ecosystem, because No Two Farms are Alike. Traditional farming practices are rapidly eroding our soil. When soil becomes dirt, we all suffer. At MyLand we use live, native microalgae to improve soil health more rapidly. Through our technology and service, MyLand helps tackle two of the world’s biggest challenges: food security and climate disruption. We partner with growers to create a healthier planet from the ground up — making our food more abundant and nutritious.

Consulting services in the area of sales, marketing and operational excellence on behalf of clients desiring growth across the North American retail market. Specialties include Consumer Packaged Goods (CPG), Retail Solutions and Technology implementation. GTM expertise includes DSD, Direct, Warehouse & Brokers on a national scale. Category work includes Food, Beverage, Beauty, Baby, Pet, Electronics, Fashion & CBD. Recent work: Fresh Bellies & Peatos (Snacks), Accelerate 360 (Media Services) & Purpose Tea (Beverages).

Hired to level up organization with industry, customers and team for planned company sale. Implemented key processes across sales & marketing while bridging legacy operational silos. Delivered people reorganization resulting in optimized cost and minimal disruption. Reduced turnover, promoted key team members and stabilized customer base through key top to top coordinated meetings. Delivered double digit profitable revenue growth in a declining industry. Represented company at NACS and other key industry events.

President and CEO responsible for North American results. beeline is the International retail leader while offering a full service "Scan Based Trading" model for Fashion Accessories providing products, fixtures, merchandising and distribution to retailers ... Also known as "Concessions", "Shop-in-Shop" & "Store Within a Store" . Financial results include growth acceleration from $80m to $110m and corresponding EBITDA of -$8m to +$5m over 3 years. National retailer agreements were secured within the first 6 months representing over $300 Million in contracted business. Points of distribution were "Doubled" over the first 2 years. Categories represented were "Tripled" to include Jewelry, Textiles, Greeting Cards and Sunglasses. Seven "Own Brand" retail store locations were shut down successfully avoiding millions in losses. People results include a sustained reduction in front-line turnover from 70% to 40% over the first 2 years. Successfully led 600 person field based merchandising team through Salesforce.com & SAP technology implementation with minimal business disruption. Results were delivered the "Right Way" with a "People First" agenda and while driving a rich culture of talent development.

Led sales, marketing and retail services on a global scale. Sales results included +20% growth in a declining market, team restructure, creation of selling story & Salesforce.com CRM implementation for coordination of pursuits . Marketing results included the development and implementation of Mission, Vision and Values while partnering with leading Dallas Marketing Agency. Other results include the development of the WIS "Employment Brand" and the corresponding social media strategy to drive it. Retail services results include leadership restructure, Natural Insights technology implementation and +30% sales gains across a variety of services in all classes of trade. All results were achieved with the highest of integrity while building high performance teams made up of both internally and externally sourced talent.

Promoted to lead growth globally for CROSSMARK across all service offerings. Motivated and led a team of 15 business development professionals across 5 countries. Responsible for content, marketing, and quality assurance of the CROSSMARK message to the industry. Implemented Salesforce.com CRM for global coordination of pursuits. Delivered + $30M in new business during the first year contributing to a successful company sale to Warburg Pincus.

Collaborated with clients to produce winning plans in the CPG space; leveraged insights, planning, and superior retail execution to accelerate sales and share gains for clients. Provided consultative services to clients resulting in winning best practices and processes. Served as the "GoTo" Managing Director to win new business as the leader of an innovative new client service model. Client expertise includes Food, Beverage, Beauty, Electronics, Pharma & Baby across all channels of trade.

Earned selection to create and lead selling structure for newly launched Warehouse-Direct Division, successfully delivering over $300M in annual sales volume representing Stacy’s, True North, Spitz and Stax. Drove market expansion by building exceptional relationships with retailers, distributors and brokers including Acosta, Advantage and CROSSMARK. Managed local and national broker contracts to realize over $1MM savings while driving double digit sales and share gains. Led a team 10 Business Development Managers focused on Grocery, Drug & Mass.

Chosen to lead execution for Frito-Lay's Dallas / Fort - Worth market - The highest profile market worldwide. Led team of 3 Zone Sales Leaders, 45 District Managers and 600 Sales Representatives, with total sales volume of $275M. Maintained superior customer relationships at all levels within territory, comprised of 5,400 retail stores reflecting all channels of trade.

Managed strategy and sales leadership for Frito-Lay Convenience Channel with sales revenues in excess of $1.5B. Increased sales performance, identified new business opportunities, as well as managed and motivated team of eight national account managers calling on national C&G accounts, including Speedway, BP, Hess, AM/PM, Exxon, Racetrack, Valero, Circle K, and 7-Eleven.

Earned selection to lead turnaround of the Austin Zone. Developed staffing plan inclusive of frontline, administrative and management employees. Developed sales strategies, created marketing plans, and implemented new processes to provide accountability and stability across division. Led restructure of team - 13 district managers, 160 sales representatives and 20 part-time team members responsible for calling on over 2,000 accounts with total volume of $83M. Business and people results include movement from a rank of 113 (Out of 118 Zones) year one, 65 year two and 8 year 3. The Austin Zone remained a top 10 finisher for many years with many people moving on to larger leadership roles for Frito-Lay. Austin was selected to pilot frontline technology for the company during year 3.

Directed and grew territory with $81M in sales volume and team consisting of 12 district manager, 160 sales representatives, and 20 part-time team members. Held responsibility for three distribution centers as well as 12 remote bin locations. Led significant organizational change as pilot zone for company with employee pay and workweek changes. Results include accelerated growth with reduced turnover.

Represented full line of DSD brands to Publix, A&P, Bi-Lo, and Winn-Dixie. Managed headquarters relationships while achieving sales plan.

Selected to lead multiple Route Sales Representatives in varied formats. Led worst-to-first inner-city district performance, moving from 68th in Southeast to #1 in Southeast in 8 months while delivering 25% sales growth.

Responsible for managing inventory, selling, and servicing DSD brands for customer base of 5 supermarkets. Delivered 40% sales growth over previous year.