Dave Kaplan

Dave Kaplan Email and Phone Number

Executive Vice President, Content Analytics for Entertainment, Sports and Peacock @ NBCUniversal
New York, NY, US
Dave Kaplan's Location
New York, New York, United States, United States
Dave Kaplan's Contact Details
About Dave Kaplan

Dave Kaplan is a Executive Vice President, Content Analytics for Entertainment, Sports and Peacock at NBCUniversal. He possess expertise in nielsen, customer insight, advertising, advertising research, marketing research and 16 more skills. Colleagues describe him as "Dave's intelligence and thoughtfulness constantly moved Nielsen's IAG products towards better efficiency and improved analytic capabilities."

Dave Kaplan's Current Company Details
NBCUniversal

Nbcuniversal

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Executive Vice President, Content Analytics for Entertainment, Sports and Peacock
New York, NY, US
Website:
nbcuniversal.com
Employees:
297
Dave Kaplan Work Experience Details
  • Nbcuniversal
    Executive Vice President, Content Analytics For Entertainment, Sports And Peacock
    Nbcuniversal
    New York, Ny, Us
    View
  • Nbcuniversal
    Executive Vice President, Content Analytics, Media Group
    Nbcuniversal Nov 2024 - Present
    New York City, Ny, Us
    Lead Content Analytics across Media Group, responsible for content performance, forecasting and informing decision-making for our TV & Streaming brands including NBC, Bravo, USA and the rest of Cable Entertainment, NBC Sports and Peacock.
    View
  • Nbcuniversal
    Senior Vice President, Cross-Platform Insights And Analytics, Entertainment Networks
    Nbcuniversal Oct 2020 - Nov 2024
    New York City, Ny, Us
    Lead all analysis pertaining to network and content performance, forecasting, marketing effectiveness, cross platform optimization, and brand and franchise growth opportunities - including NBC Entertainment, Bravo, E! & E! News, Oxygen, SYFY, Universal Kids, and USA.
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  • Nbcuniversal
    Senior Vice President, Strategic Insights & Research, Lifestyle Networks (Bravo, E!, Oxygen,Unikids)
    Nbcuniversal May 2017 - Oct 2020
    New York City, Ny, Us
    Oversee all phases of research and strategic insights for Bravo, E!, Oxygen, and Universal Kids (linear, digital and social)
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  • Nbcuniversal
    Senior Vice President, Research & Insights, Bravo And Oxygen Media
    Nbcuniversal Jul 2014 - May 2017
    New York City, Ny, Us
    In his new role, Kaplan will oversee the department, managing all phases of research and strategic insights for Bravo and Oxygen. He will be responsible for qualitative and quantitative studies and managing all aspects of metrics and analytics related to viewer behaviors across all platforms. In addition, Kaplan will spearhead research related to awareness tracking, program and concept testing, series maintenance, brand tracking and consumers’ changing entertainment and technology profiles. Based in New York, Kaplan will advise and work with leadership on brand strategies and business growth for both networks.
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  • Nbcuniversal
    Vice President Ad Sales Research, Bravo & Oxygen Media
    Nbcuniversal Jan 2014 - Jul 2014
    New York City, Ny, Us
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  • Nbcuniversal
    Vp, Bravo Ad Sales And Digital Research
    Nbcuniversal Mar 2011 - Jan 2014
    New York City, Ny, Us
    Dave Kaplan is Vice President, Bravo Media Research at NBCUniversal, where he works with Bravo’s advertisers on measurement solutions across all touchpoints including on-air, online, social and interactive. He produces new insights across key categories, shares best practices with marketing partners and industry experts, and helps Bravo navigate through the evolving media landscape.
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  • Nielsen
    Svp, Advertising Effectiveness
    Nielsen May 2008 - Mar 2011
    New York, Ny, Us
    (Nielsen acquired IAG Research in 2008)Manage the Nielsen IAG and Online suite of Television, Internet, and Mobile advertising effectiveness solutions.
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  • Iag Research
    Svp, Research & Product Development
    Iag Research Jan 2008 - May 2008
    Us
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  • Iag Research
    Vp, Research & Product Development
    Iag Research Jan 2006 - Dec 2007
    Us
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  • Iag Research
    Research Analyst / Associate Director
    Iag Research May 2002 - Dec 2005
    Us
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  • Penn, Schoen & Berland Associates
    Analyst
    Penn, Schoen & Berland Associates Jun 2001 - May 2002
    Washington, District Of Columbia, Us
    View

Dave Kaplan Skills

Nielsen Customer Insight Advertising Advertising Research Marketing Research Analytics Market Research Segmentation Media Research Quantitative Research Digital Marketing Digital Strategy Integrated Marketing Consumer Behaviour Business Insights Marketing Primary Research Market Analysis Mobile Marketing Media Planning Product Development

Dave Kaplan Education Details

  • Cornell University
    Cornell University
    College Of Arts & Sciences

Frequently Asked Questions about Dave Kaplan

What company does Dave Kaplan work for?

Dave Kaplan works for Nbcuniversal

What is Dave Kaplan's role at the current company?

Dave Kaplan's current role is Executive Vice President, Content Analytics for Entertainment, Sports and Peacock.

What is Dave Kaplan's email address?

Dave Kaplan's email address is da****@****oup.com

What is Dave Kaplan's direct phone number?

Dave Kaplan's direct phone number is +121266*****

What schools did Dave Kaplan attend?

Dave Kaplan attended Cornell University.

What skills is Dave Kaplan known for?

Dave Kaplan has skills like Nielsen, Customer Insight, Advertising, Advertising Research, Marketing Research, Analytics, Market Research, Segmentation, Media Research, Quantitative Research, Digital Marketing, Digital Strategy.

Who are Dave Kaplan's colleagues?

Dave Kaplan's colleagues are Julie Kim, Jayke Foster, Andrew J. Bank, Michael Heim, Srikanth Mukka, Pmp, Alexandra Pereira, Enmanuel José Villalobos Ortiz.

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