Marketing Manager
Marketing Manager - created and managed the online eCommerce presence for Encompass Insurance and independent insurance agents including site development, online customer care, hands-on content development, posting and management. Developed the prospect lead and email strategies. Introduced the Encompass Agent Locator and Profiles to generate sales opportunities. Introduced website sales funnel analytics including key performance indicators (KPIs) and database mining with Microsoft Access and Business Objects. Launched Paid Search/Online advertising. In addition, developed and managed customer retention programs in partnership with Encompass agents and vendors.