Responsible for hardware usability and aesthetic details for lab automation and diagnostic instrument systems, ensuring intuitive and error free interaction for point-of-care, hospital and lab clinicians and administrators. Define overall Visual Brand Language and Color Management Systems for BD Integrated Diagnostic Solutions (IDS). Drive a user-centric design methodology to cross-functional teams and product programs through the application of Industrial Design, Human Factors Engineering and UX principles.

Industrial Design consultant working in multiple product categories. Supporting clients in all aspects of product development involving industrial design, DFM, design research, VBL architecture, merchandising, structural packaging, UL/ETL certifications and overseas sourcing. http://coroflot.com/dlaporta23

Managed industrial design and user research functional responsibilities while driving overall value for UX, HF and UI for drug delivery and containment systems in all phases of R&D.

Responsible for the development, management and product portfolio of BBQ grills. Managed a team of Industrial Designers, Graphic Designers and Engineers in China for the design of product, packaging and production. Direct involvement selling products to retail merchant buyers and supporting relationships with a design-centric business strategy

A senior member of this design consulting group that specialized in medical and consumer products. Responsibilities included industrial design, user research and early phase product development, client liaison, project management and supported business related initiatives.