Dave Learoyd Email & Phone Number

Toronto, ON, CA

15 Benton Road, Toronto ON M6M 3G2

• Account management and relationship building, estimating and invoicing, coordination and execution of specialty national marketing, signage, e-business and advertising projects.
• Primary liaison between SJC and client creative, production and marketing teams focusing on e-commerce, print, in-store signing and packaging photography.
• Communication and in-depth in-house project management with creative, photographic and production departments, at all stages of the production process.
• Dedicated Account Management of: - Sobeys- The Brick - Bento Sushi – signage and packaging food photography- Designer Shoe Warehouse (DSW) – on and off model photography- The Shoe Company (SCO) – on and off model.

• Work in tandem with the entire sales and marketing groups to develop and deliver realistic and strategically sound client projects.
• Quote, place, project manage and invoice all projects
• Train team on workflow processes and quality expectations
• Liaise with client and their suppliers
• Initiated and produced monthly staff communications letter

• Supervised workflow of 8 artists in creation of corporate and image print advertising.
• Maintained workflow in accordance with the production schedule
• Consulted with merchants to ensure clear, correct layouts
• Ensured consistency and accuracy in all printed matter
• Sourced and coordinated all photo shoots

• Supervised, trained and groomed four writers and executed all aspects of creative strategy.
• Edited all written work including 14 monthly Business to Business flyers, 7 consumer flyers with printing runs topping 3 million each
• Researched and wrote specialty brochures and catalogues
• Coordinated copy for new private label packaging

• Copywriting corporate material including flyers, packaging and brochures.
• Wrote and produced monthly sale flyer program. Supervised and mentored team of two junior writers
• Selected, organized, ordered, and distributed promotional giveaways to team of 200 Account Managers
• Wrote special writing projects included direct mail letters, corporate communications, and newspaper ads