Assist clients in a variety of industries using both quantitative and qualitative research methodologies. Develop and manage attitude and usage studies, brand trackers, user experience studies, and product research on both mobile and desktop. Also, collaborate with client marketing and acquisition teams to help promote brand awareness and optimize advertising expenses.• Contributed millions of dollars to bottom line revenue by using various quantitative and qualitative methods helping companies leverage strengths, and improve on weakness, that had gone previously unidentified.

Started up a research department which supported five brands: 1MD, Live Conscious, Essential Elements, Hair La Vie and Tru Alchemy. Quantitative studies conducted included product development studies, product satisfaction studies as well as STAT studies which are tailored to be used by acquisition. Conducted projects regarding our subscription service with helped increase adoption and reduce churn. Also conducted usability studies to help improve the website experience and decrease cart abandonment. • Conducted the entire survey process from creating and programming questionnaires to putting together and presenting the final report. • Increased revenue for all brands by leveraging STAT studies by providing relevant numbers to acquisition which boosted sales by 5 to 10 percent across all brands. • Launched dozens of new products with the input of product development studies that gathered consumer input regarding the requested ingredients and other aspects of each new product launch.• Conducted usability studies which improved the website experience and increased subscription adoption by 4 to 7 percent across all brands.

Assist clients in fashion, media, children’s, pharmaceutical, and other industries with quantitative and qualitative research. Develop and manage studies for attitude and usage and brand trackers, user experience, and product research on mobile and desktop. Collaborate with client marketing and acquisition teams to help promote brand awareness and optimize advertising expenses.• Assisted companies with identifying better strengths and enhance weaknesses to increase profits and played key role in increasing site conversion rate by 20-30% and lower CPA costs by 30%.

Launched market research team for JustFab and grew to four people supporting Fabletics, ShoeDazzle, and FabKids brands after acquisitions. Led internal consulting team executing entire research process from designing questionnaires to preparing and submitting final reports. Conducted custom research studies with comprehensive multivariate analysis including segmentation, attitude and usage, and numerous tracking studies aiding company and competitive analysis initiatives. Oversaw qualitative research for all brands including facilitating focus groups, usability tests, and personal interviews. • Collaborated with marketing, acquisition, product, UX, CRM, and social media departments to help develop and promote brands, arrange new products, and conduct marketing communication efforts resulting in millions of dollars in company revenue.• Worked with general manager and designer to launch the Fabletics brand from scratch into a $1B+ company.• Helped increase conversion rate on mobile and desktop by more than 40% with product and UX research.• Conducted research to retain ShoeDazzle as valued brand dramatically growing Techstyle’s portfolio.

Contracted with DirecTV, JustFab, and additional companies focused on competitive analysis, new product development, and UX/product research. Produced RFPs and questionnaires and prepared and presented final reports. • Studied NFL Sunday Ticket for DirecTV to determine exclusivity, share with other providers, or eliminate resulting in maintaining sole ownership avoiding customer service cancellations. • Led website redesign raising traffic significantly upon relaunch.

Built market research team and supervised entire research process from authoring questionnaires to presenting final reports. Liaised with marketing group supporting brand positioning, new product development, and marketing communication efforts. Conveyed all metrics through Nielsen SiteCensus and Google Analytics.• Deployed numerous advertising effectiveness research tactics and led new and sophisticated methodologies to help companies better measure engagement of Internet and cross media campaigns by providing sales team with necessary research to secure multi-million dollar accounts including Geico, T-Mobile, and Honda.• Helped product teams utilize quantitative and qualitative research methods to enhance website usability.

Supervised five-person team handling all aspects of research for children’s division of MTV online. Utilized methodologies including conjoint, attitude & usage, pre-post measurement, and segmentation studies. Established and completed qualitative focus groups and usability tests. Tracked competitors by executing custom research and external data sources including Comscore, Nielsen, and eMarketer.• Managed site analytics including extensive internal reporting on key site areas helping increase page views and site stickiness.• Helped marketing, product, and sales groups turn data findings into suggested action items allowing business unit leads to directly contribute to bottom line success.

Developed pioneering research to help Business Development Team sign multi-million dollar deals with key partners including MSN, Lycos, and AOL while creating studies for sales team helping gain new customers and retain existing business. Used SPSS to run multivariate analysis which included correlations, regressions and cluster analysis. • Surveyed Overture’s (Goto.com’s/Yahoo’s) 120,000 advertisers regularly by conducting branding, attitude and usage, pricing and advanced multivariate studies helping Overture better serve and increase client bases.• Played critical role in creating and conducting qualitative research with advertisers and consumers.

LIEBERMAN RESEARCH WORLDWIDE  Los Angeles, CA Nov. 1997 – Dec. 1999 Senior Project Director Involved in all aspects of managing and executing the research process including budget planning, writing and reviewing proposals, questionnaire development, field management and report writing. Turned business problems into research questions while also anticipating client needs for ongoing and future projects. Main clients included Blue Cross Blue Shield, Fleet Bank and BMG Music which generated over 4 million dollars in business annually.

THE NPD GROUP  Rosemont, IL Dec. 1995 – Nov. 1997 Research Analyst Managed a variety of quantitative research, including attitude and usage studies, concept tests and product tests, utilizing mail, phone and mall intercept data collection methods. Accountable for panel sample manipulation, study/questionnaire design, data analysis and study execution management, which involved the coordination of many internal and external departments. Main clients included Pillsbury, and MSN.  Attended many training classes and seminars on multivariate analysis and the tools to conduct that analysis such as SPSS.