Dave Lyall

Dave Lyall Email and Phone Number

Marketing and Communications Manager @ Cruising Yacht Club of Australia
Manly, NSW, AU
Dave Lyall's Location
Manly, New South Wales, Australia, Australia
Dave Lyall's Contact Details

Dave Lyall personal email

n/a
About Dave Lyall

A personable go getter who knows what can realistically be achieved for your sports PR project.Specialist in creating and managing traditional & social media and content marketing plans. Currently the Head of Communications at Cricket NSWEqually at home listening, writing or spruiking, I love the thrill of seeing a story told. I am well connected in the sports and sports media industry and have worked with some of the biggest athletes in Australia. In the past I have also held roles in media management and liaison roles with the Australian Swim Team, Australian Water Polo Team, BMX Australia, Matt Hall Racing and Sydney FC.

Dave Lyall's Current Company Details
Cruising Yacht Club of Australia

Cruising Yacht Club Of Australia

View
Marketing and Communications Manager
Manly, NSW, AU
Website:
cyca.com.au
Employees:
61
Dave Lyall Work Experience Details
  • Cruising Yacht Club Of Australia
    Marketing And Communications Manager
    Cruising Yacht Club Of Australia
    Manly, Nsw, Au
  • Cricket Nsw
    Head Of Communications
    Cricket Nsw May 2021 - Present
    Sydney, New South Wales, Australia
  • Sports Communication Australia
    Owner And Managing Director
    Sports Communication Australia Nov 2009 - Aug 2023
    Sydney, Australia
    At Sports Communication Australia we specialise in creating and managing traditional & social media plans for sporting organisations and events, individual athletes and corporate clients who wish to market and promote their products in the media through sport and athletes.As the founder and MD of 'Sports Comm' I have a hands on role across all accounts and all of the services that we provide, particularly when it comes to strategy and planning. Our core business is to… Show more At Sports Communication Australia we specialise in creating and managing traditional & social media plans for sporting organisations and events, individual athletes and corporate clients who wish to market and promote their products in the media through sport and athletes.As the founder and MD of 'Sports Comm' I have a hands on role across all accounts and all of the services that we provide, particularly when it comes to strategy and planning. Our core business is to provide:*Public relations campaigns *High performance athlete and talent management *Media management for organisations *Event media management *Social media campaigns *Media training *Writing & Research *Crisis Management Show less
  • Matt Hall Racing
    Business Development Manager
    Matt Hall Racing Nov 2010 - Dec 2021
    Client facing operations manager at Australia's premier aviation entertainment company.As the first point of contact for all business development, media and public relations, contract negotiation, aerobatic display bookings, public speaking bookings, fan engagement and sponsorship enquiries, I am heavily involved in all areas of the Matt Hall Racing business (I don't fly the planes though!).My role also encompasses the Team Coordinator (or team ops manager) position for the… Show more Client facing operations manager at Australia's premier aviation entertainment company.As the first point of contact for all business development, media and public relations, contract negotiation, aerobatic display bookings, public speaking bookings, fan engagement and sponsorship enquiries, I am heavily involved in all areas of the Matt Hall Racing business (I don't fly the planes though!).My role also encompasses the Team Coordinator (or team ops manager) position for the Matt Hall Racing entry in the Red Bull Air Race. This role covers everything from processing race aircraft for international shipping to media and broadcast liaison to helping the pilot squeeze into his funky G-suit. Show less
  • Sydney Sixers
    Marketing Communications Manager
    Sydney Sixers Jun 2019 - May 2021
    Sydney, Australia
    Driving marketing and communications strategy for the Sydney Sixers, including team media management for the club's BBL and WBBL squads.
  • Bmx Australia
    Media Manager
    Bmx Australia Jun 2014 - Oct 2020
    As the Media Manager at BMX Australia, my company, Sports Communication Australia, and I manage all day-to-day media activities for BMXA. Our role sees us work alongside management and stakeholders to tell BMX’s amazing story to Australians. It's a story of growth, electrifying action and great people. We use traditional and social media to bring the excitement and community spirit of BMX to life.The daily list of tasks we perform can include:*Media strategy and… Show more As the Media Manager at BMX Australia, my company, Sports Communication Australia, and I manage all day-to-day media activities for BMXA. Our role sees us work alongside management and stakeholders to tell BMX’s amazing story to Australians. It's a story of growth, electrifying action and great people. We use traditional and social media to bring the excitement and community spirit of BMX to life.The daily list of tasks we perform can include:*Media strategy and planning*Social Media publishing*Media training and education *Public Relations and media liaison *Managing media at events*Reporting competition results and promoting our amazing national team riders Show less
  • Sydney Sixers
    Media Manager
    Sydney Sixers Dec 2018 - Jan 2019
    Sydney, Australia
    Media Management services for the two-time competition winning Sydney Sixers WBBL team. The role includes game-day media management and liaison with electronic, print and broadcast media as well as content distribution. On non-game days the role also includes proactive media pitching and activation.
  • Get 'Em Onside
    Founder And Managing Editor Get 'Em Onside
    Get 'Em Onside Oct 2016 - Mar 2018
    Sydney, Australia
    Start up sports news and views site.
  • Water Polo Australia
    Media Manager
    Water Polo Australia Apr 2011 - Oct 2015
    As the Media Manager at Water Polo Australia, my company, Sports Communication Australia, and I managed all day-to-day media activities for WPA. Our job was to work with management and stakeholders to communicate water polo’s story to the country. And the world if they’ll listen. We used traditional and social methods to spread the word, and loved nothing more than breaking new ground for a sport that deserves its place in the sun.The daily list of tasks we perform can… Show more As the Media Manager at Water Polo Australia, my company, Sports Communication Australia, and I managed all day-to-day media activities for WPA. Our job was to work with management and stakeholders to communicate water polo’s story to the country. And the world if they’ll listen. We used traditional and social methods to spread the word, and loved nothing more than breaking new ground for a sport that deserves its place in the sun.The daily list of tasks we perform can include:*Media strategy and planning*Social Media publishing*Media training and education *Public Relations and media liaison *Reporting competition results and promoting our amazing national teams. Show less
  • Aoc
    Main Press Centre Staff
    Aoc 2008 - 2012
    Member of the Australian Olympic Committee's Main Press Centre staff at the Beijing and London Olympic Games, reporting on events for print and online mediums.My role saw me attend press conferences, doorstop interview opportunities and Olympic events to report for the Australian Olympic Committee's website and the Australian Olympic Team's daily newsletter ASPIRE.I also assisted in media liaison for the Australian Olympic Team at the Swimming and Water Polo facilities.
  • Gsi
    Communications Director
    Gsi 2008 - 2009
    Media management of GSI's elite stable of athletes as well as brand driven Public Relations / Media campaigns.My role focussed on:*Public relations campaigns for athletes and corporate brands*Media management for athletes *Media training *Crisis ManagementI also worked to improve the internal and external communications and relationships between GSI's athlete clients and staff and the media.My PR, Media and Crisis Management work included concept and… Show more Media management of GSI's elite stable of athletes as well as brand driven Public Relations / Media campaigns.My role focussed on:*Public relations campaigns for athletes and corporate brands*Media management for athletes *Media training *Crisis ManagementI also worked to improve the internal and external communications and relationships between GSI's athlete clients and staff and the media.My PR, Media and Crisis Management work included concept and implementation of campaigns for athletes such as Ian Thorpe, Cadel Evans, Shane Watson, Torah Bright, Leisel Jones. Show less
  • Hanson Sports Media
    Media Manager
    Hanson Sports Media Sep 2001 - Nov 2008
    Sydney, Australia
    Public relations, media liaison, media centre management, writing, research, crisis management and media training for sporting clients including Swimming Australia, Surf Life Saving Australia, Surf Life Saving NSW, Diving Australia, Sydney FC.In this role I was part of the Swimming Australia High Performance structure in the position of Media Manager of the Telstra Dolphins Australian Swim Team (under the Media Director). I worked in this position with teams for the Olympic Games, World… Show more Public relations, media liaison, media centre management, writing, research, crisis management and media training for sporting clients including Swimming Australia, Surf Life Saving Australia, Surf Life Saving NSW, Diving Australia, Sydney FC.In this role I was part of the Swimming Australia High Performance structure in the position of Media Manager of the Telstra Dolphins Australian Swim Team (under the Media Director). I worked in this position with teams for the Olympic Games, World Championships (Long Course and Short Course), Commonwealth Games and at many junior representative events. Show less

Dave Lyall Skills

Public Relations Sports Writing Research Sponsorship Sports Online Advertising Athletics Management Sports Media Sports Marketing Media Relations Sports Management Press Releases Football Publicity Copywriting Marketing Communications Television Creative Direction Digital Media Event Management Strategy New Media Broadcast Radio Corporate Communications Social Media Social Media Marketing Journalism Social Networking Strategic Communications Blogging Crisis Communications Content Strategy Integrated Marketing Digital Strategy Online Marketing Digital Marketing Internal Communications Brand Development Crisis Management Facebook Newsletters Public Speaking Broadcast Journalism Marketing

Dave Lyall Education Details

  • The Forest High
    The Forest High

Frequently Asked Questions about Dave Lyall

What company does Dave Lyall work for?

Dave Lyall works for Cruising Yacht Club Of Australia

What is Dave Lyall's role at the current company?

Dave Lyall's current role is Marketing and Communications Manager.

What is Dave Lyall's email address?

Dave Lyall's email address is da****@****.com.au

What schools did Dave Lyall attend?

Dave Lyall attended The Forest High.

What skills is Dave Lyall known for?

Dave Lyall has skills like Public Relations, Sports Writing, Research, Sponsorship, Sports, Online Advertising, Athletics, Management, Sports Media, Sports Marketing, Media Relations, Sports Management.

Who are Dave Lyall's colleagues?

Dave Lyall's colleagues are Gordon Bray Am, David Hislop, Philippe Freisler, Maria Prokhorova, Melinda Kew, Gabriela Lazala, Philip Pembroke.

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