Dave Lyon Email & Phone Number

New York, Ny, Us

Madison, Nj, Us

Columbus, Ohio, Us

Direct Report to President Brand DevelopmentCreative Director for packaging design and innovation for speciality retail market leader in beauty and personal care.Design team leader of 25 people in New York and Columbus and outside agencies to create new product concepts and manageexecution for all twenty Bath & Body Works brands -- contributing to $2.2 billion in sales in the last fiscal year. · Executive level design partner for all major launches with Limited Brands Inc. Chairman/CEO Les Wexner, CEO Diane Neil and Brand Development President Camille McDonald · Restructured Brand Design team to create competitive advantage through speed to market · Established relationships with a stable of cutting-edge design studio partners to raise design standards dramatically and to propel company image · Fiscal management of $5.5 million design budget, delivering exceptional results within strict limitations · Led restage of Bath & Body Works Signature Collection, including the evolution of the iconic bottle, leading to brand revitalization representing $900 Million in sales · Creative Director for award-winning C.O. Bigelow brand launch of 128 skus including all packaging, collateral, public relations materials and C.O. Bigelow Beauty Editor book · Creative Director for the design and execution of Patricia Wexler MD Dermatology skin care brand launch · Creative Director for best-selling and trend-setting Anti-bacterial hand gel collections · Creative Director behind the design of boutique body care collections for The Savannah Bee Company, Aquitanica Spa, Pure Simplicity and Breathe

New York, Ny, Us

Global Design Director ­ Skin CarePackaging design lead for Estee Lauder global skincare to successfully revitalize the identity of this landmark brand in partnershipwith executive management team; Dan Brestle, Patrick Bousquet-Chavanne and Aerin Lauder.Accomplishments: · Led redesign of corporate identity. · Managed re-design for the entire skincare line to a unified global image including all jars, bottles, tubes, cans, and secondary packaging for every product. · Designed and developed package and line extensions for Idealist. · Conceived bottle, jar and cap for LightSource, which became the benchmark design for Lauder skin Care.

Implemented corporate structure and "best practice" processes into a privately owned creative studio environment, settingstandards for improved creative work, customer service and communications between staff and key clients. · Led creative staff of twenty art directors, designers, production team, and multimedia designers · Design leader for all Elizabeth Arden packaging projects, including re-design of Eau Fraiche fragrance, from logo through primary and secondary packaging. · Collateral design for blockbuster launch of Smartwear foundation. · Art directed all Cerruti promotional packaging for Cerruti Image as well as 1881.

Miramar, 2400 Sw 145 Avenue, Us

Creative direction for all design projects, including international brand launches, packaging and collateral material. · Designed and developed primary and secondary packaging for Lagerfeld Jako fragrance, for which patents were granted. · Art directed Value Improvement Program -- reducing costs through design modifications on eighteen brands saving the company over $7.5 million. · Managed international launch of Chloé Innocence and developed line extensions for the domestic launch.

Developed concepts, design, and production for Lauren, Safari and Safari for Men with creative budget of over $650,000. · Created concepts for promotional packaging including Christmas, Spring and Fall seasons for US and international markets. · Managed all phases of production for packaging and print materials for Lauren, Safari and Safari for Men. · Art directed photography for packaging, co-op advertising and print material. · Supervised press runs for packaging, promotional ads, scentstrips and catalogs · Created graphic themes and event set-ups for major sales meetings, in-house store presentations and special events.

· Created conceptual design and coordinated all final production for marketing of major retailer. · Team leader for creative staff of six. · Implemented design concepts for magazine ($200,000/issue budget; 400,000 distribution).

· Conceived and designed artwork for direct mail packages, magazine ads, and final products for The Danbury Mint, The Easton Press, Postal Commemorative Society, and Early Learning Advantage. · Managed in-house creative staff of six, plus freelance artists

Bachelor Of Fine Arts, Communication Design

Transferred, Design

Education record