Dave Macneil Email & Phone Number

Brampton

Responsible for driving growth and delivering optimal return on expense investment by leading, managing and executing the overall Marketing strategies for the company. Additional areas of responsibility included Store Communications, Pricing Controls, and Social Media Marketing.

Brampton, Ontario

Reporting to the CMO, was responsible for driving efficiency and effectiveness of all Marketing planning and output through the leadership of the Marketing Production and Project Management teams supporting the North American Banners: Hudson's Bay, Saks, Saks Off 5th, Lord and Taylor, and Gilt.com

Lead all aspects of Marketing Communications, including market research, public relations, creative, digital and print media, and in-store presentation. Additional areas of responsibility included the HBC Gift Registry and Kleinfeld businesses.

Reporting to the CFO, in addition to previous accountabilities, my portfolio expanded to include leadership of the Credit and Financial Services Team. Responsibilities included the delivery of EBITDA goals for the HBC Credit Card, Insurance and Membership programs; and the management of the topside Capital One relationship, including customer service standards, risk strategies and value proposition development. Lead the revamp of the HBC Rewards program and outsourcing of CRM software and data management.

Responsibilities grew to include Market Research, Marketing Business Analytics, Customer Data and Insights, HBC Community Investment, and the Leadership of the HBC Rewards and HBC Gift Card (B2B and B2C) programs.

Reporting to the SVP Marketing, lead the inaugural Marketing Shared Services Team, with responsibilities for Media Planning & Buying; Marketing Production and Procurement inclusive of print, private & captive brand packaging, in-store signing, and direct to customer; overall Budget controls and reporting; French Linguistics; and oversight of all Marketing Processes including Strategic Planning across all business units.