Programmatic StrategistManage and execute programmatic campaigns across multiple platforms such as The Trade Desk, Facebook, and AppNexus depending on campaign goals across display, mobile, video, and social. Knowledge of when to leverage the right technology is a key component to success in the role. Function as account manager and strategist to advise sales on capabilities for proposals and IOs, run campaigns, and be the main point of contact for the client.Optimize campaigns to meet goals and ensure that the client’s budget is used effectively.Diagnose and solve campaign issues through analytical skills and collaboration with our team of traders and vendors.Articulate the entire Sizmek offering, beyond trading, to help inform clients how to best meet their goals and get the most out of our technology stack, improving and building cross-functional efficiencies. Senior Project Manager, Product CommunicationsDeveloped and executed communication plans in close conjunction with the product management team to address gaps in product knowledge for internal and external users.Launched and maintained a company intranet/wiki to improve internal communication, decrease the organization’s reliance on email, and provide a resource library for company and industry information.Created an internal worldwide eLearning program to reduce training costs and promote a culture of continuous self-improvement that now has over 8,800 course completions and 9,700 training hours.Film, narrate, and edit training courses to help internal teams and clients gain a better understanding of how to complete tasks and gain a better understanding of the value proposition of our products.Communicated product updates and develop training for internal and external audiences.Introduced and managed the Sizmek Design Partnership for key agency partners, including recruiting over 30 members for beta testing, product envisioning, and validation.

Progressed from Social Media Specialist to Account Executive which includes leading client meetings and presenting deliverablesDrafted SOWs (Scope of Work) documents to present to prospective clientsParticipated in business development pitches that lead to the signing of seven brandsAccount executive for one of the largest mass producers in fashionDeveloped and executed social media, sales and digital strategiesSocial media account management (Twitter, Facebook and Flickr) which included content creation, measurement and analysisBrand strategy conceptualization and executionDeveloped digital campaigns that elevated brand awareness, fostered communities and increased engagementLiaison between the building developer and TCG for the construction of new officeCollected market and behavioral research to determine strategy direction and efficacy

Participated in capital budgeting meetingsTook part in hiring interviews for security, food and concession companiesObtained quotes on new machinery for Red Bull ArenaSet up for game day and helped prepared Giants StadiumAssisted in the Red Bull Arena Seat Relocation Event

Project coordination utilizing interpersonal and organizational skillsParticipated in project meetings to meet critical deadlinesProgressed to successfully manage image coordination