Creative Director / Brand Manager
Cambridge, Ma, Us
I expanded the sales and marketing avenues for the company with creative visuals, video presentations, and brand strategy. I worked closely with the CEO and senior staff to synch department efforts with company objectives. I specialized in presentations for investors, consumers, and sales teams. I hired design staff members and directed their daily efforts. Each branding project was created with strategic evaluation of industry competitors and leading brands. Additionally, I coordinated the assignments of the onsite video studio and the production of materials for staff training, sales, and promotional events.• Expanded the creative services team from a single position to a multi-functional department which included graphic designers, digital publishers, videographers, video editors, and presentation specialists.• Collaborated with marketing and sales to increase company annual revenue from $286 million to $2 billion.• I guided the company through multiple branding initiatives. • Designed and directed video studio and implemented live broadcasting capabilities.• I launched an online trafficking system that improved productivity and resource use.