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A Chief Revenue Officer & Business Builder with a distinguished career and demonstrated success taking companies from one plateau to the next with velocity and scale. Proven and dramatic results driving multi-million-dollar growth, developing and maximizing profitability, and building or restoring market share in highly complex and competitive business climates. Possesses a unique combination of expertise in Television, Media, AdTech, Data, Video, and Mobile, ranging from startup to billion-dollar global businesses, achieving and managing revenue goals up to $220M and OPEX budgets up to $30M. A capable mentor and manager with a track record in multiple organizations attracting, recruiting, and mentoring revenue-generating teams of up to 186 employees, establishing the infrastructure that has repeatedly resulted in accelerated performance and led to valuation growth, which has accomplished successful exits at 5 previous employers.ACHIEVEMENT CATEGORIES REPRESENTED BELOW● Strategic Leadership● Division Creation● Market Share Capture● Infrastructure Development● Sales Restoration● Operational Leadership● Strategic Partnerships● Growth Strategies ● New Segment Capture
Publishers Clearing House (Pch) Media
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Chief Revenue Officer (Cro)Publishers Clearing House (Pch) Media Nov 2024 - PresentNew York, Ny, Us -
Global Chief Revenue OfficerPixability May 2023 - Nov 2024Boston, Massachusetts, Us -
Chief Revenue Officer (Cro)Gumgum 2022 - 2023Santa Monica, California, UsRESPONSIBILITY PROFILE: I was recruited by MediaLink and GumGum’s exec team to lead Sales, Presales, and Post-Sale Account Management teams (8 divisions, 180 ppl) with a $30M OPEX and a $170M revenue goal. Set to analyze structure, process, and people for the desired outcome of dramatically improving revenue trajectory and scale. Specifically, identify and institutionalize best practices, identify gaps, create solutions in the strategic sales cycle, and collaborate with the management team on taking the company to the next plateau and potential exit. Additionally, was responsible for introducing data-driven analytical models for evaluating each person, team, division, and region for reporting, coaching & consequences.ACHIEVED IN THIS ROLEREVENUE GROWTH● During the 2022 economic downturn, made efforts to grow revenue by 27% against a peer group increase of 0-4%, all while cutting OPEX by 25%. 2023 is currently 25% ahead of ’22 YTD, with a win rate up 10% against industry win rates down 13%. The average revenue per deal has increased by 10%, and renewals have increased from 51% to 69%.RESTRUCTURING● Reformed existing teams within six internal Pillars to bring structure/accountability to scaling revenue across all assembly line divisions: Lead Gen (2 teams), Presales; Sales (2 divisions, 5 regions); Customer Success (3 divisions, 5 regions). Elevated two SVPs, created four new VP positions, developed Players/Coaches and built a North American infrastructure. PROCESS OPTIMIZATION● Created new revenue reporting systems and designed Growth Playbooks for each of the 8 divisions. Designed data analytics to track individual, team, and division results for coaching and consequences. Created comp plans by division to help change management and behavior. Created revenue initiatives across the Board to address gaps in strengths: outbound and inbound for net new; account management for renewals and incremental; extensive sales training; and awards. -
Chief Revenue Officer / Revenue AdvisorInpowered.Ai 2021 - 2023San Francisco, California, UsRESPONSIBILITY PROFILE: I was recruited by the Co-Founder CEOs to partner with them to scale revenue and all revenue operations. ACHIEVED IN THIS ROLERESTRUCTURING● Created six internal Pillars to bring accountability and structure to scaling revenue across all assembly line divisions within the revenue organization. Designed compensation plans to evaluate and pay each division according to their specific function: Demand Generation; Sales Planning; Presales; Sales; Customer Success; and Marketing Communications.TEAM BUILDING● Promoted and reassigned a manager to lead Presales, offboarded a post-sale leader, and recruited and hired three key personnel in the first 60 days: A high-level Account Manager from ESPN, a seasoned SAAS individual contributor for Sales, and a Marketing Director to lead Demand Generation. STRATEGIC PLANNING● Collaborated with the Founder-CEOs and established and implemented a Revenue Business Plan, Sales Playbook, GTM strategy, and Pre and Post Sale Division strategies. PROCESS OPTIMIZATION● Redesigned process around high-performance revenue growth with velocity and scale. Implemented and executed Solutions Sales Training to standardize the sales process from Presales, Sales, and AM. Set up 2H21 rev plan and reshaped pre-Covid plans to improve short-term revenue immediately. Specifically, recreated an outreach plan and redesigned new and returning business plans for maximum insights, planning, market intel, and compensation. Identified new business opportunities with the highest probabilities of partnership. -
Global Chief Revenue Officer / AdvisorFive Tier, Inc. 2020 - 2023New York, New York, UsRESPONSIBILITY PROFILE: I was recruited as an in-residence Advisor/CRO by the Private Equity firm Grit.VC / Redwood Partners and Five Tier’s Founder-CEO to analyze the business and put systems in place to scale revenue rapidly over the next three years. I collaborate with the CEO to take the company to the next plateau for potential acquisition while creating divisions to scale Enterprise and Platform revenue. -
Global Chief Revenue Officer / Advisor451 Degrees 2018 - 2023San Francisco, Ca, UsRESPONSIBILITY PROFILE: In-residence (part-time) Global CRO. I was recruited by the Founder CEO to build 451 Degrees’ Sales Organization, Revenue Business Plans, and GTM Strategy. Collaborated with the CEO, Private Equity team, and stakeholders to create and implement a Revenue Business Plan, Sales Playbook, GTM strategy, and Recruiting Plan. -
Global Head Of RevenueGrapeshot 2017 - 2018New York, UsRESPONSIBILITY PROFILE: I was recruited by the Board and CXO Team to drive high-performance growth; Create and implement a global view and plan for a 60-person Sales Operation across N. America, APAC, and EMEA. As well as identify and engage emerging markets like Japan, South Korea, Mexico, and Brazil. Advocated for the Sales Org while satisfying internal and external clients, Institutionalizing best practices, design processes, and structure around high-performance revenue growth with velocity and scale. Bridged a divide between the CXO Team and the Sales Organization and Improved Top Down and Bottom Up sales planning and targeting, as well as Assess/reassign/release underperforming Sales leadership and Management.ACHIEVED IN THIS ROLESALES EXCELLENCE● Q118 results were 184% above Q117, the highest in Grapeshot history; Implemented and executed Global Sales Training to standardize sales process, data, and naming conventions; Set up 1H18 targets and process and institutionalized new business plans for maximum insights, planning, market intel, and compensation. These efforts established a new trajectory, which led to Grapeshot being acquired by Oracle Data Cloud in July 2018. -
Chief Revenue Officer4Info 2014 - 2018RESPONSIBILITY PROFILE: I was recruited by the Board after the corporate decision to enter the mobile-first ad tech industry to manage direct sales revenue generation activities in the wake of 3 failed attempts to grow direct sales. Investigation revealed an inexperienced and dysfunctional sales team focused on low-margin direct sales. Rebuilt market capture strategy, reassigned/released underperforming members, and led transformation. I recruited, trained, and mentored a new team. Since inception, this team has achieved a 30.44% CAGR (to $10M).ACHIEVED IN THIS ROLESALES ORGANIZATION RESTRUCTURE / DEVELOPMENT● Designed a new org structure to improve efficiencies and created more effective sales presentations to fuel demand. Released underperforming sales executives and motivated the team to focus on consultative benefits-focused sales methods. Designed and launched 4 new divisions within 90 days, Client Direct Sales, Sales Marketing, Sales Planning, and re-engineered Agency Sales. Achieved 8X pipeline within 6 months and more than doubled sales in the first year.ADDED RESPONSIBILITY PROFILE (FOLLOWING SUCCESS OF EVENT): Identified impediments, built a strategy, recruited Account Management, and directly approached, presented, negotiated, and signed 7 new channel partners, including AT&T, DISH, NBC Universal, (2 divisions), Comcast, and Deluxe. In the first 6 months, achieved $6M in Channel sales. Honed and developed this process for efficiencies, doubling per deal revenue by the end of 2016. Sales for 2017 tripled first two quarters’ sales and achieved $20M, well exceeding Board level expectations.
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Sr. Vice President Of Marketing & Advertising PartnershipsLsn Mobile 2013 - 2014RESPONSIBILITY PROFILE: LSN created and hosted mobile platforms for US television stations. Due to tremendous growth in the mobile advertising market segment, the Board determined to transform LSN into an Ad Network. CEO Louis Gump and the Board recruited me to build the infrastructure to lead sales growth and prepare LSN for eventual sale.
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Vice President, Strategic Marketing Partnerships & Client Partnership Development ContinuedTelemundo Media, A Division Of Nbcuniversal May 2006 - Jul 2013Miami, Florida, Us• Charged with the development of new sales systems and to eliminate impediments to growth. Conceived, developed, and instituted analytics to identify and remove weak points and implemented this new strategy for all prospecting and proposal development. Established back office, supported pricing, project management timelines, and post-sale logistics. Within 2 months, recruited, hired, and trained a new marketing team with short and long term goals and specific tactical plans with metrics. Realized increased productivity and incremental revenue; contributing to the dramatic growth of the division (described above). • Called upon to ensure the 2008 Beijing Olympics and the 2012 London Olympics achieved sales goals. Created execution strategies, designed collateral, built communications procedures, established pricing, planning, and infrastructure; pending and pacing. Exceeded revenue targets within 6 months prior to each event which established Telemundo as a leader in Olympic partnership. The Beijing success led to strong renewal for the London games; which nearly sold out prior to going to market. -
Vice President, Strategic Marketing Partnerships & Client Partnership DevelopmentNbcuniversal Media, Llc 2006 - 2013New York City, Ny, UsRESPONSIBILITY PROFILE: I was recruited by the President of Telemundo and NBC, given full P&L, and commissioned to grow sales, perform competitive analytics, and build profit.ACHIEVED IN THIS ROLEDIVISION STARTUP● Built the strategic plan for operations and created and implemented the first-ever Client Direct Sales Division within 45 days. To accomplish growth, targeted, recruited, trained, activated, and mentored a high-level sales team that produced revenue growth averaging 100% annual growth for 7 years (from zero to $48M). As this became the “Gold Standard,” was tasked to duplicate this success and launched 4 additional new divisions; Sales Marketing, Local Business Development, Mobile, & Internet; each of these began to replicate the success;o Sales / Marketing; Established $4M the first year and more than doubled the second, consistently delivering $12M incremental revenue yearly.o Local Business Development: Station-based selling generated ~$15M in new business annually. In an effort to bolster sales, conceived a centralized business development strategy. Investigated local Business Development Leaders and eliminated the unproductive while recruiting, training, and mentoring replacements. This led to $21M in revenue in the first year, which grew to $26M in the 2nd. Maintained incremental sales of ~$26M each year since.o Mobile: To launch the mobile business, identified and secured a relationship with the pre-eminent national, local mobile marketing service provider. Established the baseline and tripled sales 2nd and 33% the 3rd, establishing 30% annual sales growth. o Internet: The was no Internet Division. Created and implemented new systems and procedures. The results mirrored the results of the Mobile division above (30% annual growth). -
Vice President, National Accounts (Sportslink La & Adconexion La)Adlink 2003 - 2006ACHIEVED IN THIS ROLERESTRUCTURE TO MARKET SHARE CAPTURE● I was recruited by the President to create and run Sportslink to enhance profitability and sales trajectory. Initially, stakeholders, the sales force, and the buying community resisted changes, however, sold the concepts within 30 days while establishing go-to-market, rates, materials, and training. I then, recruited, hired, and trained a new sales team, reversing lost revenue potential in 90 days. Within the year, tripled revenue and continued 20% annual growth thereafter. Within 2 years, management requested this strategy be applied to other divisions. NEW DIVISION CREATION● In the wake of the success of the Sportslink initiative (above), identified an opportunity to duplicate that success by creating and developing a strategy to offer clients premium Hispanic sponsorships. Built AdConexion LA, trained the sales and marketing teams, and went to market within 60 days, surpassing all expectations within 6 months. Doubled and tripled revenue each year from then. Today, Adlink Media’s overall value directly results from these efforts.
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Executive Vice President Of SalesWorldlink Media 2002 - 2003RESPONSIBILITY PROFILE: I was charged with managing 30 direct and indirect reports and a $5M budget. Recruited by the Founder and CEO and given a full P&L to design, implement and manage a new division. I then built a go-to-market strategy, recruited, hired, and trained the sales team, created processes, reporting, and internal communications, and managed agencies across all US divisions.
Dave Matthews Skills
Dave Matthews Education Details
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University Of Rhode IslandBachelor Of Science In Business Administration/Marketing
Frequently Asked Questions about Dave Matthews
What company does Dave Matthews work for?
Dave Matthews works for Publishers Clearing House (Pch) Media
What is Dave Matthews's role at the current company?
Dave Matthews's current role is Chief Revenue Officer | Chief Growth Officer | President | Head of Sales | Chief Sales Officer | Chief Commercial Officer.
What is Dave Matthews's email address?
Dave Matthews's email address is da****@****ered.ai
What is Dave Matthews's direct phone number?
Dave Matthews's direct phone number is +164646*****
What schools did Dave Matthews attend?
Dave Matthews attended University Of Rhode Island.
What skills is Dave Matthews known for?
Dave Matthews has skills like Digital Media, Mobile Marketing, Strategic Partnerships, Advertising, Integrated Marketing, Television, Strategy, Digital Marketing, Marketing, New Media, Online Advertising, Digital Strategy.
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