“Techniques are important, but salespeople who learn to deliver their techniques with the appropriate attitude and behavior get to the bank most often.” – David H. SandlerDave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.Since joining Sandler in 1988, Mr. Mattson has guided the firm to its position as a global provider of sales and management training with over 250 operating units in 25 countries. Under his leadership, the company has also been recognized four times in the Top 20 Sales Training Companies by TrainingIndustry.com, and nine times by Entrepreneur magazine’s “Franchise 500” as the number-one sales training company in the United States. Mr. Mattson has served on Sandler’s Board of Directors since 1995. During his tenure with the company, he has been quoted extensively in national industry magazine and newspaper articles including those running in Forbes and The Wall Street Journal. He has also written four books: “Magical People Skills,” “Five Minutes with VITO,” “The Sandler Rules” and “Sandler Success Principles.”“Strive not to be a success, but rather to be of value.” – Albert Einstein