Dave Mccoy Email & Phone Number

Canton, Massachusetts, United States

● Creating brand marketing support assets using advanced copywriting, directing, and producing skills through all phases of collateral for this full-service marketing agency● Supported the University of Southern California’s $1b Frontiers of Computing initiative, $300m D.C. Capital Campus opening, and Nation of India outreach efforts, by collaborating with key stakeholders and producing compelling video assets. ● Created and oversaw creation of key marketing assets and live marketing activation with 25,000 potential impressions supporting the National Ski Patrol’s 30,000 members.

New York, Us

● Collaborated with other senior leadership team executives to enable CBS News to stay on the cutting edge of a rapidly evolving media landscape by adapting content and marketing approaches to identified market demand, improving viewer sampling, retention, and affinity via broadcast, digital, social and out of home platforms. ● Launched a newly imagined morning news program by highlighting highly recognized talent and energetic content delivery in multi-platform innovative campaigns including targeted social media, resulting in viewership gains of 2.353 million viewers with 500,000 in the critical adult 25-54 demographic.● Launched streaming news service targeting younger audience by capitalizing on emerging media trends and building strategic partnerships, resulting in the acquisition of 1 billion streams

New York, Ny, Us

● Directed, managed, and mentored a team of 30+highly trained staff and freelance creative professionals to successfully promote CBS News and sub-brands, leveraging market research to create innovative campaigns, growing overall viewership in a highly competitive market segment.● Maintained budget goals, including cost efficiencies, by partnering with corporate finance leads, human resources, and technical operations staff and using innovative production strategies.● Sustained #1 program status of legacy brands 60 Minutes, CBS Sunday Morning, Face the Nation, and 48 Hours in an increasingly competitive market by leveraging brand affinity and key personalities with targeted, relevant content delivery and campaigns. ● Launched a groundbreaking morning news program with an effective sustained marketing campaign resulting in audience growth of 42% with a 15% jump in revenue.

New York, New York, Us

● Lead a nationally recognized team of 30+ highly trained staff and freelance creative professionals to successfully promote cable news network MSNBC’s programs, talent and overall brand by developing cutting-edge, innovative go-to-market promotional campaigns. ● Collaborated with program producers and executive leadership to ensure successful product launches and sustained growth by effectively leveraging market research to design impactful creative messaging across broadcast, cable and digital platforms. ● Directly helped increase market share by deploying targeted execution of sustained marketing campaigns propelling the network to its first ever number two position.

Created impactful, breakthrough promotional campaigns to advertise this CBS owned television station, building customer loyalty and trust with ongoing promotional campaigns and executions.

Broadcasting & Business

Digital Marketing And Communications