Dave Moline Email & Phone Number

Minneapolis, Minnesota, US

Responsible for three distinct areas of leading teams of product owners for our core on platform Ad Tech business.1). A team that builds and evolve our core owned and operated digital ad products and platforms that are fully integrated into the digital target guest experience. This includes digital site (web/mobile), native app inclusive of high impact.

Minneapolis, Minnesota, US

• As this director level principal product manager I led the capabilities development for a custom campaign order management system. I led all campaign management product development that enables media planning.
• Led product discovery and prioritization of all development across core ad tech functions.
• Led engineering team efforts of 10+ engineers focused on all aspects of campaign management and activation.
• Prioritized all integration with industry service providers; Google Ad Mgr, Search Ads 360 and TheTradeDesk, CM.
• Partnered with go-to-market teams and measurement teams to maximize ROAS and overall incrementality.
• Led integrations and activations with social platforms of Pinterest, Facebook and salesforce.com

Minneapolis, MN, US

• In Data Science and Analytics organization leading Ad Tech capabilities to support digital advertising, engagement, impression. click and conversion sales. Led implementation and engagement with partners such as.
• Led efforts for the streaming architecture to support partner enablement with our internal teams (Roundel Media / Target Ads Team) and our external paid search and advertising partners.
• Led integration efforts of click tracking into digital analytics tools to support digital advanced insight and analytics across both web and mobile application platforms.
• Provided leadership for testing measurement to support push and email marketing initiatives.
• Highly engaged with digital product teams and engineering to support continued growth of a variety of solutions and analytical needs across the digital ecosystem.
• Led efforts related to privacy compliance and cookieless future.

Minneapolis, MN, US

• Led a team composed of data engineers, data scientists and data analysts in architecture, design, data modeling and development of critical insights. Influenced stakeholders across all levels of the organization and.
• Established vision, strategy and product roadmap in leading insights product development to support $100B+ sales organization and >$25B in promotional sales.
• Led digital transformation and support channel and vehicle based advanced analytics.
• Led data science, data engineering and analytic teams efforts to provide advanced data and analytics capabilities leveraged across organization functions including; pricing, promotions, merchandising, vendor, inventory.
• Led AI, machine learning and data science efforts to measure overall promotion effectiveness.
• Led data science efforts to provide business with robust data visualizations.

Minneapolis, Minnesota, US

• I led large scale data engineering efforts and overall strategy in working with retail partners to build big data environment to support over 60% retail coverage. Efforts contributed to est. 2-8% sales growth in focus.
• Established vision, strategy and directed development team (US/India) in developing category advisor products to support requirements for many of the largest retailers in CPG.
• Led direct team of 3-5 product leads and 8-12 development resources to support product analytics to drive digital transformation and overall organization advanced analytics.
• Extensive experience with assortment planning and space management tools and capabilities to support merchandising analytics and modular planning activities.
• Developed effective execution of off-shore support strategy for core capabilities.
• Achieved success and mitigate project risks thru effective cross-functional and cross-team collaboration.

Minneapolis, Minnesota, US

• I led the organizations first initiatives to develop and support mobile technology solution to support field sales force of over 700 individuals. This involved trade planning, retail coverage execution planning, store.
• Managed significant analytic efforts related to sales, trade planning and pricing analytics.
• Led direct team of 3-5 product support and 5-8 development resources to support product capabilities.
• Directed major mobile technology project related to strategy, platform, development of a mobile sales solution and eventual rollout and training of Apple IPADs to National Retail Organization of 650 reps.
• Spearheaded overall hardware selection process and deployment of technology and data services.
• Led CRM system review and implementation efforts.

Minneapolis, Minnesota, US

• Drove all aspects of technology development and systems support for Walmart interactions.
• Led direct team of 3-5 product support and 5-8 development resources to support product capabilities.
• Cross functional leadership role between Business team and Global Business Solutions in the development, purchase and implementation of technology solutions.
• Led development of variety of products and applications for managing multi-billion dollar categories to support all aspects of category advisor functions.
• Led product development and support in working with Walmart merchandising, mod core and planning teams.
• Led software reviews, contract negotiation, purchase and implementation of various 3rd party solutions.

Minneapolis, Minnesota, US

• Directed strategic initiatives focused on executive level insights, analytics and reporting.
• Proficient in utilization of industry data sources such as IRI, Nielsen, etc.
• Managed efforts related to development of new sales incentive program for over 450+ individuals in newly formed National Retail Organization (NRO).
• Heavy exposure and involvement in trade planning, pricing analytics and reporting.
• Led development of several consumer food sales web based reporting applications. Applications include; trade planning systems, new item / distribution, delivery volume, electronic sales materials, corporate events and.
• Managed, coached and mentored team of 12-15 members responsible for systems development support, applied motivational strategies, and applied a situational leadership approach that resulted in high employee.

• Certified in SAP, Sales and Distribution, Inventory Management, Materials Management, Business Warehouse (BW). Led SAP practice development for Business Warehouse implementations. Developed product assessment.
• Managed client engagements including consumer packaged goods manufacturing industry, computer, communications, and networking supply industry, uniform services provider industry, and operations / supply chain.
• Led SAP implementation of Materials Management module at $1Billion uniform services provider, at a $700M computer, communications and networking supply manufacturer. Directed pilot of SAP warehouse management module.

Master'S Degree, Management Information Systems And Services (Mis)

B.S. Business Administration, Business Administration And Management, General