Dave Moline Email & Phone Number

Minneapolis, Minnesota, Us

Responsible for three distinct areas of leading teams of product owners for our core on platform Ad Tech business.1). A team that builds and evolve our core owned and operated digital ad products and platforms that are fully integrated into the digital target guest experience. This includes digital site (web/mobile), native app inclusive of high impact video, display, native, email and search experiences.2). A team of product owners focused on building and evolving our sponsored product offerings. This involves managing senior level partnerships with our external industry partners as well as working across internal digital and UX teams to deliver premium inventory and GenAI based experiences that drive growth.3). Lead a team of product owners responsible for our in-store retail media activation. This invokes partnership with our target guest experience teams to introduce hardware and ad tech experiences throughout the physical store.

Minneapolis, Minnesota, Us

As this director level principal product manager I led the capabilities development for a custom campaign order management system. I led all campaign management product development that enables media planning, trafficking and optimization teams daily activities. This included integrations with salesforce to create briefs and campaigns that will drove ad group planning decisions. Led integrations with key partners such as The Trade Desk, Google Campaign Manager, Google Ad Manager, Search Ads and relevant social platforms. • Led product discovery and prioritization of all development across core ad tech functions.• Led engineering team efforts of 10+ engineers focused on all aspects of campaign management and activation.• Prioritized all integration with industry service providers; Google Ad Mgr, Search Ads 360 and TheTradeDesk, CM. • Partnered with go-to-market teams and measurement teams to maximize ROAS and overall incrementality.• Led integrations and activations with social platforms of Pinterest, Facebook and salesforce.com• Led sprint based planning and prioritization.

Minneapolis, Mn, Us

In Data Science and Analytics organization leading Ad Tech capabilities to support digital advertising, engagement, impression. click and conversion sales. Led implementation and engagement with partners such as Criteo, Citrus Ads, Google Ad Manager, SA360, etc…. Lead real-time streaming architecture that supports our digital ecosystem for data and analytics and is tightly integrated with site merchandising, guest data and digital analytics teams across the organization. I also lead efforts to support organizational testing and measurement capabilities for push and email marketing initiatives.• Led efforts for the streaming architecture to support partner enablement with our internal teams (Roundel Media / Target Ads Team) and our external paid search and advertising partners.• Led integration efforts of click tracking into digital analytics tools to support digital advanced insight and analytics across both web and mobile application platforms.• Provided leadership for testing measurement to support push and email marketing initiatives.• Highly engaged with digital product teams and engineering to support continued growth of a variety of solutions and analytical needs across the digital ecosystem.• Led efforts related to privacy compliance and cookieless future.

Minneapolis, Mn, Us

Led a team composed of data engineers, data scientists and data analysts in architecture, design, data modeling and development of critical insights. Influenced stakeholders across all levels of the organization and delivered outcomes that transformed pricing and promotion effectiveness decisions. Developed vision, strategy and roadmap and then led execution to achieve over $500M in promotion markdown savings thru developing the metrics and capabilities to make decisions based on advanced analytics. Effort included data acquisition, transformation, data modeling and visualization for key metrics to provide meaningful business insights. • Established vision, strategy and product roadmap in leading insights product development to support $100B+ sales organization and >$25B in promotional sales.• Led digital transformation and support channel and vehicle based advanced analytics.• Led data science, data engineering and analytic teams efforts to provide advanced data and analytics capabilities leveraged across organization functions including; pricing, promotions, merchandising, vendor, inventory planning, audit and finance.• Led AI, machine learning and data science efforts to measure overall promotion effectiveness.• Led data science efforts to provide business with robust data visualizations.• Manage stakeholders and define requirements to guide future product development.• Worked with stakeholders across the organization to refine product vision, establish backlog and prioritize development efforts (US/India) for data engineering and data science teams.• Achieved success and mitigate project risks thru effective cross-functional and cross-team leadership.

Minneapolis, Minnesota, Us

I led large scale data engineering efforts and overall strategy in working with retail partners to build big data environment to support over 60% retail coverage. Efforts contributed to est. 2-8% sales growth in focus categories and supported significant inventory reduction / logistics initiatives. I led a large team focused on delivering end-to-end digital based omnichannel solutions.• Established vision, strategy and directed development team (US/India) in developing category advisor products to support requirements for many of the largest retailers in CPG.• Led direct team of 3-5 product leads and 8-12 development resources to support product analytics to drive digital transformation and overall organization advanced analytics. • Extensive experience with assortment planning and space management tools and capabilities to support merchandising analytics and modular planning activities.• Developed effective execution of off-shore support strategy for core capabilities.• Achieved success and mitigate project risks thru effective cross-functional and cross-team collaboration.• Established and managed appropriate budgets and expenses (internal and external)• Developed project charters and facilitate appropriate management of stakeholder engagement.• Led cross-functional decision making to support requirements while ensuring proper IT compliance, data security and data governance requirements are satisfied.• Member of Walmart advisory council focused on category analytics and next generation capabilities.• Served in advisory role for other key CPG partners such as Safeway and Kroger regarding their systems, data sharing strategies and analytics..• Apply Six Sigma / DMAIC principles in leading process improvements.• Proactively engaged with business partners in evaluation and deployment of future IT capabilities.• Developed vision and execute roadmaps to deliver effective products.• Highly proficient with many visualization capabilities.

Minneapolis, Minnesota, Us

I led the organizations first initiatives to develop and support mobile technology solution to support field sales force of over 700 individuals. This involved trade planning, retail coverage execution planning, store level data and analytics to support competing with suppliers that had greater in-store / broker presence.• Managed significant analytic efforts related to sales, trade planning and pricing analytics.• Led direct team of 3-5 product support and 5-8 development resources to support product capabilities.• Directed major mobile technology project related to strategy, platform, development of a mobile sales solution and eventual rollout and training of Apple IPADs to National Retail Organization of 650 reps.• Spearheaded overall hardware selection process and deployment of technology and data services.• Led CRM system review and implementation efforts.• Managed significant analytic efforts related to sales, trade planning and pricing analytics.• Member of Kroger's technology and advisory council. • Led contract negotiation and solution architecture decisions for Market6 analytics SaaS provider.• Member of Safeway's supply chain driven "Fab 5" vendor advisory council.• Led integration of retailer data into SAP APO as part of effort to assist S&OP processes and demand planning activity.• Received awards and recognized at industry conferences and events for leadership role in the areas of retailer data and supplier collaboration.• Presenter at supply chain event hosted at MIT regarding data strategy, analytics, roadmap planning, capabilities and experiences.

Minneapolis, Minnesota, Us

• Drove all aspects of technology development and systems support for Walmart interactions.• Led direct team of 3-5 product support and 5-8 development resources to support product capabilities.• Cross functional leadership role between Business team and Global Business Solutions in the development, purchase and implementation of technology solutions.• Led development of variety of products and applications for managing multi-billion dollar categories to support all aspects of category advisor functions.• Led product development and support in working with Walmart merchandising, mod core and planning teams.• Led software reviews, contract negotiation, purchase and implementation of various 3rd party solutions.

Minneapolis, Minnesota, Us

• Directed strategic initiatives focused on executive level insights, analytics and reporting.• Proficient in utilization of industry data sources such as IRI, Nielsen, etc.• Managed efforts related to development of new sales incentive program for over 450+ individuals in newly formed National Retail Organization (NRO). • Heavy exposure and involvement in trade planning, pricing analytics and reporting.• Led development of several consumer food sales web based reporting applications. Applications include; trade planning systems, new item / distribution, delivery volume, electronic sales materials, corporate events and promotion, etc.… • Managed, coached and mentored team of 12-15 members responsible for systems development support, applied motivational strategies, and applied a situational leadership approach that resulted in high employee satisfaction and engagement. • Led systems integration efforts to support various company acquisitions.

• Certified in SAP, Sales and Distribution, Inventory Management, Materials Management, Business Warehouse (BW). Led SAP practice development for Business Warehouse implementations. Developed product assessment, go-to-market strategy, project work plans, proposals, etc.… • Managed client engagements including consumer packaged goods manufacturing industry, computer, communications, and networking supply industry, uniform services provider industry, and operations / supply chain management. Additional engagements focused on spot consulting/scoping within health care, automotive industry, pharmaceutical, railway transportation, and steel manufacturing industries.• Led SAP implementation of Materials Management module at $1Billion uniform services provider, at a $700M computer, communications and networking supply manufacturer. Directed pilot of SAP warehouse management module effort for a $600M+ industrial cleaning machine company. Projects involved implementation of systems to support business in US, UK and China

Master'S Degree, Management Information Systems And Services (Mis)

B.S. Business Administration, Business Administration And Management, General