Dave Moretti Email & Phone Number

New York, Ny, Us

As Senior Director of Digital Marketing & Technology, I lead strategic digital initiatives that enhance Columbia Business School’s online presence and operational efficiency. 10+ years of experience in marketing and communications in higher education leading a talented team of professionals. Collaborating with our degree marketing team and contracted vendors to engage prospective students to increase enrollment. I oversee expanded responsibilities, including:Email Marketing Transformation: Spearheading the migration to a unified, school-wide email marketing platform to streamline communications and improve engagement. Working with copywriters to refocus email communications to improve open rates, drive engagement, and grow interest in our academic and research areas.Search Experience Optimization: Leading the research and implementation of Coveo’s advanced search engine platform to enhance website navigation and user experience.Team Leadership: Managing a team of developers and content designers to deliver over 100 new features and enhancements to the Drupal environment. Oversaw the completion of over 700 action items with a 93%+ success rate during that same period.UX/UI Enhancements: Collaborating with Carnegie Dalton, staff, and contractors to redesign the CBS Insights website, driving traffic growth and improving user engagement.I continue to drive innovation through large-scale projects, vendor collaboration for paid digital ad placement, AI integration, and user engagement analysis. I have our enhanced analytics capabilities by creating dashboards tailored to stakeholder needs, enabling data-driven decision-making.I focus on collaboration and continuous improvement, aligning technology solutions with strategic goals, and delivering measurable outcomes. We are successful when everyone on the team is respected, valued, empowered, and invested. I support and encourage my team to innovate, take risks, and present opinions with best practices and data.

New York, Ny, Us

Bayside, New York, Us

Member of the Continuing Education & Workforce Development (CEWD) Advisory Board serving as a technical and logistics voice helping to advance the offerings, opportunities, and work being done by CEWD areas.

Bayside, New York, Us

Direct a team of four web professionals, responding to 3,000+ requests for service per year in support of 9,000+ web assets, which generated an 18% increase in user engagement during the pandemic. Transitioned my team to an Agile/SCRUM model that resulted in project requests completing 10 days faster than previous performances. Developed plans and strategies to meet the changing landscape of higher education during the pandemic, while staying consistent with the College’s strategic goals.Built up my proficiency with accessibility standards such as WCAG 2.1 guidelines and ADA/508 compliance standards, in order to train the web development staff along with 200+ web-content editors. Compounded with my SEO/SEM skills, the college website has been able to remain accessibly compliant according to US DoE Office of Civil Rights metrics.Built relationships amongst campus constituents and vendors to meet identified needs within their budget and on time or ahead of agreed upon deadlines. Acting as a Product Owner within the SCRUM model, conduct needs assessments and sprints to identify, plan, and deliver outcomes consistent with project expectations.

Bayside, New York, Us

Supervised a staff of two full-time web professionals. Converted the 8,000 page Queensborough Community College website from a Dreamweaver environment to a web-based Content Management System using Hannon Hill’s Cascade Server CMS. Developed and conducted training for designated department web coordinators on the use of the new Content Management System. Performed maintenance, upgrades, and continuous training and support for the Cascade Content Management System.Network and Systems Administrator for the Academic Computing Center's network environment and the College's secondary data-center managing an array of VMware ESXi servers and Fujitsu SANs hosting a Windows Server 2008 environment AD/DNS, multiple IIS servers, SQL, and Office SharePoint servers. Restructured new hardware, computer management software, support, and security awareness overcoming power capacity issues, new technologies, and support applications. Software licensing manager. Systems utilization and design lead for the implementation of hardware for academic use.Installed and configured F5’s BigIP Load Traffic Management appliances with Web Acceleration, VMWare ESX on a combined IBM BladeCenter H, xServer, and Fujitsu Primergy environment with boot-over-SAN configuration, virtual server creation, and P2V migration services.

Bayside, New York, Us

One of two Higher Education Officer (HEO) Representatives to the college's Academic Senate. Serving as Senate Technology Officer (STO) overseeing in-meeting voting, Senate seat elections, meeting host, facilitator, and technical support for Academic Senate meetings via Cisco Webex and Zoom.

Bayside, New York, Us

Teaching an introduction to Local Area Networks including configurations, components, and software. Redesigned to prepare the student for career opportunities in the growing field of computer communications utilizing Cisco switches and routers, Microsoft Operating Systems, and various end-user devices.Taught Microcomputer Operating Systems and Utility Software, a Writing Intensive course. Redesigned the course syllabus to incorporate three high stakes formal writing assignments along with a series of low-stakes information writing assignments in conjunction with the technical course requirements of a lecture-lab environment. This course met in a face-to-face setting with modification to a hybrid environment utilizing Blackboard.Taught an introduction to the fundamentals of computer use in business, including concepts of computer hardware, elements of problem-solving, operating systems and application software. The course is designed to provide hands-on computer experience including Microsoft Office. Solutions to practical business problems are explored through the use of word processing, spreadsheet, and presentation software.

Bayside, New York, Us

Taught both introduction to networking and WAN integration. I was a Cisco CCNA instructor for the program, then a WAN educational specialist teaching router configuration and WAN integration for students in the telecommunications and computer technology degree programs.

Bayside, New York, Us

As IS Associate at QCC I was the college webmaster and Blackboard Administrator. In addition, I managed the F5 BigIP load traffic manager among other networking duties. The extensive workload lead to my promotion to IT Senior Associate

Bayside, New York, Us

Implemented the Claire Shulman Educational Technology Center for multi-point video conferencing. Installed and administered a Windows Server environment to support multi-point videoconferencing and classroom facilitation. Supervised a staff of three student interns to support the center.Designed, developed and maintained the initial Social Sciences department Web site, web enhanced course material with applications such as Flash and Dreamweaver for utilization in synchronous and asynchronous classes.

Day-to-day business operations executive for a NYS DOH certified ambulance service staffed by over 90 non-compensated volunteer EMTs and Paramedics. Developed the agency Standard Operating Procedures based on recommendations and protocols made available by the NYS Department of Health's Bureau of EMS. Organized and led the upgrade of service to Advanced Life Support from Basic Life Support. Administered the financial aspects of the agency bringing it from a fiscally defunct position to self-sustaining fiscally responsible position with an operating budget of $400,000 annually. Wrote and received grants including the US Army via CEDAP for the acquisition of mil. spec. Personal Protective Equipment (PPE), the Oliver B. Merlyn Foundation in excess of $9,500 for the acquisition of defibrillators for use on the agency ambulances, the New York City Department of Health for $1,000 for CPR education for Spanish speakers, the NY City Councilman Hiram Monserrate courtesy of the New York City Department of Mental Health and Hygiene in the amount of $99,900 used for the acquisition of two Type-II van style ambulances from Wheeled Coach, the Medtronic Foundation in the amount of $14,000 to teach High School students to become AHA educated presenters on the dangers of Sudden Cardiac Arrest as part of a community outreach initiative.

Network analysis for small to mid-size companies. Designed, developed, installed, and maintained various network environments utilizing Microsoft Windows Server NT and 2000.Managed all aspects including accounts payables and receivables, inventory control, and customer service for roughly 60 accounts having increased in total by 20% each year with an operating budget upwards of $100K.Principle contact for partnerships with industry manufacturers: 3COM, Microsoft, Hewlett Packard, Corel, Dell Computer and Inprise. Microsoft OS and applications beta-test partner.

Us

Managed a small technical staff which serviced customers throughout the Mid-Atlantic region.Improved technical response efficiency by 42% through re-education of all technicians. Developed and conducted training for support technicians and customer service staff to ensure a cohesive response to customer issues and improve efficacy of field service technicians.Chief help desk support representative for national accounts and office employees. Balanced departmental budget through vendor relations and in-house technical laboratory.

Master Of Arts; M.A.Ed, Education; Adult Education And Distance Learning

Bachelor Of Science, Computer Technology

Associate In Applied Science, Computer Engineering Technology