Dave Morton Email and Phone Number
I have enjoyed extensive exposure within the FMCG Food and Drink industry gaining experience in the EMEA Markets. My International Sales and Marketing experience in a fast paced consumer environment was gained in both operational and strategic roles. My strengths are Strategic Account Planning, JBP Account Development through Category insight and NPD Development. Marketing Management and executing Brand Marketing Strategies and Brand positioning to the respective market segments . A strong leadership style and Influencing skills, assisted with a thorough understanding of emotional, cultural and competitive intelligence, afford me the ability to excel at communication and negotiation across all levels of business . A high level and understanding of numeracy assists in the compiling of analytical reports backing up the necessary statistics. Dealing with Advertising agencies client side in respect of Marketing campaigns - ATL, BTL and TTL the-line ,nurtured the platform required for successful brand and product launches. Valuable experience in Trade Marketing and Key Account management both in the UK, European and African (Eastern and Southern) markets, researching trends and dealing in a competitive trading environment with the Top Tier 6 Multiple Retail (Private Label) and Food Service Category Managers, inter alia Tescos, Sainsbury’s, Waitrose, Morrison’s, Asda, M&S in the UK and Carrefour, Delhaize, Laurus, Netto,Intermache and Spar International in Europe. I have also been fortunate to actively participate in numerous International Food Trade shows and Exhibitions in Europe and the UK.I am a self-motivated individual, focused, driven, and conscientious, following the SMART principle within a structured environment.( specific, measurable, attainable, realistic and timely). I thrive on new challenges, expanding my skills, utilizing my knowledge and applying my management and leadership experience within a team, promoting a positive and effective contribution to the flow of business.
Fitch & Leedes - Bespoke Beverages Uk Limited
View- Website:
- fitchandleedes.co.uk
- Employees:
- 3
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Founder And CeoFitch & Leedes - Bespoke Beverages Uk LimitedSevenoaks, Gb -
Founder & CeoFitch & Leedes - Bespoke Beverages Uk Limited Nov 2022 - PresentSevenoaks, England, United Kingdom"Delighted to be a part of Bespoke Beverages UK, where our mission transcends beyond just offering bespoke Fitch & Leedes Mixers and Score Energy Drinks products. Our journey at Bespoke Beverages is driven by a profound commitment to innovation and a Passion to Mixology , reflecting in the Master Distillers true intention to shine.Our commitment to excellence, offers a fusion of tradition and innovation and crafting drinks that transcend Trends and expectations. Where artistry and crafted… Show more "Delighted to be a part of Bespoke Beverages UK, where our mission transcends beyond just offering bespoke Fitch & Leedes Mixers and Score Energy Drinks products. Our journey at Bespoke Beverages is driven by a profound commitment to innovation and a Passion to Mixology , reflecting in the Master Distillers true intention to shine.Our commitment to excellence, offers a fusion of tradition and innovation and crafting drinks that transcend Trends and expectations. Where artistry and crafted perfection meets refreshment in a symphony of flavours. With a legacy steeped in the finest ingredients and ensuring a quality offering that reflects the essence of our ethos and commitment. Our Drink Mixers, meet the expectations with global standards, showcasing the refreshing effervescence of our tonics to the rich complexity of our Bespoke Classic Collection.At Bespoke Beverages, we believe that every small step counts in the journey towards a greener future. This belief is echoed in our manufacturing processes, choice of materials, and business practices. From our Food Safey Policy and FDA including ISO 22000 FSSC Certification accredited facilities, to our commitment to reducing carbon footprint and Infinitely recycled packaging, every aspect of our operation is aligned with the vision of sustainability.We are more than just a brand; Designed for the discerning individual and made with quadrupled filtered water, for a pure, quality taste that balances a delicate fizz, with delicious flavour infusions complimenting your upmarket spirits perfectly.As leaders at Bespoke Beverages , we carry this vision forward. We are committed to continuous innovation, striving for excellence in service, and fostering strong community and industry relationships. We encourage you to engage with us, as we share our collection as a celebration of diversity, promising a taste for every discerning palate and discover the perfect accompaniment for your moments of celebration. # Just add Fitch. Show less -
Founder & CeoSani Care Swipes Uk Ltd Apr 2020 - PresentUnited KingdomNational Distributor of Healthcare Product Offering . Marketing Registered Trade Mark Brands to Retail, Food Service and Healthcare Markets in the UK, Ireland and Europe.Delighted to be a part of Sanicare Swipes, where our mission transcends beyond just offering hygiene products. With over 30 years in the industry, we stand at the forefront of revolutionizing sanitation through eco-friendly innovation. Our journey at Sanicare Swipes is driven by a profound commitment to sustainability… Show more National Distributor of Healthcare Product Offering . Marketing Registered Trade Mark Brands to Retail, Food Service and Healthcare Markets in the UK, Ireland and Europe.Delighted to be a part of Sanicare Swipes, where our mission transcends beyond just offering hygiene products. With over 30 years in the industry, we stand at the forefront of revolutionizing sanitation through eco-friendly innovation. Our journey at Sanicare Swipes is driven by a profound commitment to sustainability, reflecting in our flagship product – 100% recyclable sanitizing wipes.Our ethos is grounded in creating a harmonious balance between human health and environmental care. We recognize the urgent need for sustainable practices and have dedicated our expertise to developing products that are not only effective in combating germs but also safe for our planet. Our wipes, rigorously tested and compliant with international standards, offer peace of mind in hygiene without the guilt of environmental impact.At Sanicare Swipes, our belief is echoed in our manufacturing processes, choice of materials, and business practices. From our ISO 9001 & ISO 13485 accredited facilities to our commitment to reducing carbon footprint, every aspect of our operation is aligned with the vision of sustainability.We are more than just a brand; we are advocates for change. By bridging the gap between effective sanitation and environmental responsibility, we aim to inspire a movement towards eco-conscious hygiene. Our goal is to reshape the industry's approach towards sustainability.As leaders at Sanicare Swipes, we carry this vision forward, striving to make a significant impact in both the hygiene sector and on ecological well-being. We are committed to continuous innovation, striving for excellence in service, and fostering strong community and industry relationships. Join us as we lead the charge in creating a cleaner, healthier, and more sustainable world for generations to come." Show less -
National Account And Sales Development Manager Emea, Uk And IrelandUnique Seafood Ltd Oct 2018 - Mar 2020Orpington, Greater London, United Kingdom -
National Account And Business Development ManagerBidvest Catering Services Jan 2016 - Sep 2018EmeaIdentified Stock Procurement of Fish - Sardina Pilchardus, from Morocco and currently export to Bidvest Namibia Canning Operation, due to low TAC Quota in Southern Africa. Contracted as National Key Accounts and assisting Seafood Protein Division in growing footprint in the UK,Europe and Africa , with Top Tier Retail Multiples , Wholesalers and Food Service channels.Researching and Positioning the Brand, along with Product Range Extensions, accross categories, to ensure Market… Show more Identified Stock Procurement of Fish - Sardina Pilchardus, from Morocco and currently export to Bidvest Namibia Canning Operation, due to low TAC Quota in Southern Africa. Contracted as National Key Accounts and assisting Seafood Protein Division in growing footprint in the UK,Europe and Africa , with Top Tier Retail Multiples , Wholesalers and Food Service channels.Researching and Positioning the Brand, along with Product Range Extensions, accross categories, to ensure Market Capitalisation in these sectors.Trade Marketing ,Brand Activation and Business Development , assisted the Global Sales Focus drive, resulting in doubling Export Sales Volumes and added Market Share to the EMEA Markets.Responsible for Trade Marketing Listings, Marketing Budgets and Forecasts and reporting results through to the CEO.Annual Sales Volumes of £35 million achieved in the past financial year.Strong knowledge of Sourcing and Global Procurement of Frozen Seafood Category, to assist with Product Range Extensions and supply to Bid Food Hospitality Division (Crustaceans, Molluscs and Cephalopods). Show less -
General ManagerEqstra Holdings Limited Feb 2012 - Sep 2013Port Elizabeth Area, South AfricaMaterial Handling and Heavy Lift service providers for the Warehousing and Logistics Industry.Implementing and monitoring monthly and annual budgets, sales forecasts and expenses by Branch, department and cost centres.Full responsibility for Brands sales performance, sharing daily activity and performance appraisals accross four branches and 8 department managers.(total staff compliment of 120).Reported on all activity accross the departments to the MD on a monthly basis. Meeting the… Show more Material Handling and Heavy Lift service providers for the Warehousing and Logistics Industry.Implementing and monitoring monthly and annual budgets, sales forecasts and expenses by Branch, department and cost centres.Full responsibility for Brands sales performance, sharing daily activity and performance appraisals accross four branches and 8 department managers.(total staff compliment of 120).Reported on all activity accross the departments to the MD on a monthly basis. Meeting the Budgetary requirements for the annual Group turnover for the Eastern Cape – 250 million ZAR and increased OEM factory orders by 30%. The audited financials, reflected an annual growth of 22% was realised and assured the Eastern Cape Region, achieving first place in the Country for exceeding budgeted PBT (profit before tax) for the financial period year ending 30 June 2013. I was rewarded an annual bonus OTE. Show less -
Independent Contractor Sales And MarketingTourvest Destination Management Jan 2011 - Dec 2012Rsainitiated Product Development on a Range of Innovative Private Label Niche Food Products - Venison Pates, for National Tourism Retailer, operating in all major Airports and Tourism Destination Retail outlets.resulting in additional turnover of ZAR 2.5 million, with a contribution of 30% GP -
Director Of Sales And Marketing/ Owner/ General ManagerMorton Frozen Foods Cc Jan 1992 - Dec 2010Port Elizabeth, East London And KnysnaTrade Marketing Key Account B2B (BUSINESS TO BUSINESS).Identified Markets and initiated Product Development and succesful listings of a range of Private Label Seafood Products with Spar and Pick n Pay Group Retailers. resulting in incremental turnover of some ZAR 34 million, with a contribution of 25% GP.Competitors activity was recorded and analysed along with Nielsens Market Reports.Understanding of the ethos of long term relationships, the relevant rebates, advertising allowances and… Show more Trade Marketing Key Account B2B (BUSINESS TO BUSINESS).Identified Markets and initiated Product Development and succesful listings of a range of Private Label Seafood Products with Spar and Pick n Pay Group Retailers. resulting in incremental turnover of some ZAR 34 million, with a contribution of 25% GP.Competitors activity was recorded and analysed along with Nielsens Market Reports.Understanding of the ethos of long term relationships, the relevant rebates, advertising allowances and settlement discount structures, along with the intrinsic requirements associated with this role.Strong negotiating with global suppliers on bulk purchasing with regard to the product category, which included deals with importers of both Seafood and imported Meats. This included forward planning on stock arrival dates and ZAR currency volatility.Negotiations with manufacturers and co-packers.Briefing Suppliers on Product development, with regard to Target Markets and their preferred packaging specifications. Ensuring ISO 9001 and 22000 , along with HACCP controls were implemented.Keeping abreast with Global Market trends and Annually visiting Food shows and Trade Fairs both locally and abroadAlligned the business using sound CRM principles. SMART Principle applied by all staff.Responsible for Food Styling and briefing Advertising Agencies, with regard to associated advertising campaigns and packaging design specifications. Brand positioning and building Strategies and Marketing plans alligned with this.Channel Marketing Strategy included Digital Marketing and Social Marketing platformsRecruitment of employees - team of 14 Sales and Business Development Managers and 32 Operational staff.Executing Marketing and segmentation of customer profiles and developed Sales Strategies accross all Consumer Touch Points.Manage Third Party Distributors and Merchandising Agents.Awarded Supplier of the year to National Franchisor Show less
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International Trader - National Sales Manager ContractualNexxus Foods Apr 2005 - Jun 2006London , United Kingdom And Cape TownNexxus Corporation is a global commodity trading Company and operates out of South Africa, Ghana and Brazil, primarily importing Food Products,for wholesale or for use in Food manufacturing,Retail and Hospitality industries.Product development was initiated with Heinz Foods for the importation and supply of chicken and beef from Brazil.A further range of products were launched with the likes of Retailers, Franchise Restaurant Chains and Wholesalers.Product development for numerous QSR… Show more Nexxus Corporation is a global commodity trading Company and operates out of South Africa, Ghana and Brazil, primarily importing Food Products,for wholesale or for use in Food manufacturing,Retail and Hospitality industries.Product development was initiated with Heinz Foods for the importation and supply of chicken and beef from Brazil.A further range of products were launched with the likes of Retailers, Franchise Restaurant Chains and Wholesalers.Product development for numerous QSR included Seafood,Dairy and meats.At the request of the Company Directors, I also represented Nexxus Corporation in the United Kingdom and Europe.I gained valuable experience working alongside CP Foods (Charoen Pokphand Thailand) in Product Development on a range of food products and ingredients in Asia.I assisted with Market research and competitive trading for a share in both the Asian Food and Beverage industries.This market was recognised and offered potential returns on volume trading. Due to the competitive structures, some parallel trading of alcoholic and non alcoholic beverages were supplied into secondary markets. I visited bespoke Frozen Food Companies and Third party Distributors in the UK and established meaningful trading relationships.Visits to numerous manufacturers and processors in Europe and the UK.Trade marketing meetings were undertaken with the largest importer in Europe- Bremen, Germany. Business and Sales development of further Private Label products were also negotiated with the Top Tier Multiple Retail Buyers in the UK, namely Sainsbury;s, Tesco, Asda, Lidl , Morrisons and Waitrose and Laurus, Netto and Intermache’ in Europe.I was also commissioned to conduct the necessary Market Research and Sales strategy for a Product which was to be manufactured and packed in SA for Europe and UK customers. I presented the Product to the British Retail Consortium and assisted the manufacturer with all the relevant export certification to meet the standards required. Show less -
Marketing And Sales ManagerIrvin & Johnson Frozen Seafood Jan 1989 - Dec 1992Cape Town Area, South AfricaReporting directly to the Group Marketing Director, it was my responsibility to work with the National Sales Divisions (21 Distribution outlets/ Branches) and monitor the Sales volumes , of some 800 tons weekly and Margins throughout the Country.These volumes, made up of Frozen Vegetables and McCains Potato, Prepared Foods, in addition to the Seafood division, afforded us some 65% market share, worth around ZAR 5.1 billion per annumNew Product innovation and development of Value added… Show more Reporting directly to the Group Marketing Director, it was my responsibility to work with the National Sales Divisions (21 Distribution outlets/ Branches) and monitor the Sales volumes , of some 800 tons weekly and Margins throughout the Country.These volumes, made up of Frozen Vegetables and McCains Potato, Prepared Foods, in addition to the Seafood division, afforded us some 65% market share, worth around ZAR 5.1 billion per annumNew Product innovation and development of Value added Shellfish and Pelagic Species was initiated .Responsible for briefing advertising agency regarding packaging design,specific target markets,LSM,Marketing Plans,Brand positioning,Sales Strategies and launch Dates.( Smith, Knox & Van Rhyn- Young and Rubicam, Bates Wells and Rose Dendy Young Advertising Agencies and Design Studios.)Trade Marketing support included listings with Category Managers -B2B. Thorough understanding of the Retail and Food Service Trade Marketing skills,listings,rebates,ad spends and business development associated with the Sales strategies and annual forecasts.Product launches and tastings were initiated with Sales Personnel.Recommended Launch Stock Levels were implemented and Sales incentives provided.Point of Sale Material, Advertising Campaign promotions ,attracting Consumer Awareness,in–store demonstrations,tastings and competitions were run concurrently throughout the various Regions .Marketing worked in all facets from Market Research, which entailed monitoring Nielsen Reports, to gaining understanding of the Competitors activity.Research was undertaken to gain knowledge on Consumer Trends and Habits, Product fatigue and Brand awareness. Responsible for the Marketing budget of some ZAR 20 million. Advertising Campaigns were initiated with a thorough understanding of where the Marketing Budget should be concentrated ,for maximum exposure. On- Line Shopping creating “reach to” B2C Market. Show less
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Chef De PartieSouthern Sun Hotel Group Jan 1987 - Dec 1988RsaSkills transfers, Judge for various hospitality events, Produced and Presented Food Show for BBC Food Network, Food Editor and Food Critic for various Media Platforms, Food Stylist for Packaging and Media supplements.
Dave Morton Education Details
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Leadership Academy 7 Modules -
Cost And Management Accounts -
Matric -
Junior - Grade 7
Frequently Asked Questions about Dave Morton
What company does Dave Morton work for?
Dave Morton works for Fitch & Leedes - Bespoke Beverages Uk Limited
What is Dave Morton's role at the current company?
Dave Morton's current role is Founder and CEO.
What schools did Dave Morton attend?
Dave Morton attended Harvard Business School Online, Port Elizabeth Technikon, Lawson Brown High School, Grey College.
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