Dave Mozeleski Email & Phone Number

• Execution and creation of marketing strategy and campaigns through email templates and SMS in Salesforce Marketing Cloud utilizing ampscript, SQL, URL tracking, and dynamic content for client communications both.
• Lead Mar-Tech for 30-day campaigns targeting lapsed/unpaid client cohorts which generated >$11M in fiscal year 2023, 10% above forecast. Role was designing LCM standards for net-new campaign, perfecting email.
• Optimize SQL for automations for audience creation/suppression for campaigns, experimentation, scoping project investment/worth, and other uses.
• Visualize and create complex email marketing journeys for ideal customer experience. Example: Sequenced 180-day automated journey for clients before/after a deadline for filing a government mandated compliance form..
• Work closely with Product Marketing Managers, Data Science, Graphic Artists, LCM Strategists, Customer Support to track progress of projects, timing of email communications, augment the customer experience, test.

• Creating the best possible customer and prospect experience engagement through complex sequencing, workflows, chat bots, deals, and custom solutions while analyzing key metrics to drive retention and growth.
• New Client Relations: Design segmented email programs and campaigns starting at client account creation through onboarding process. Includes workflows and roadmaps to revitalize SocketLabs onboarding email chain into.
• HubSpot and CRM Management: Complete management of HubSpot records and processes; list management; contact/prospect maintenance; email creation; support & prospect chat bot usage; email campaign and workflow creation.
• Client Outbound Communications: Create, manage, copywrite, and edit outbound email communications and campaigns in HubSpot to prospects and clients: customer retention and win-back campaigns, NPS survey and client.
• Troubleshoot & Quality Control: Sought out by company management for ability to trace problems to root issues while offering technical solutions as full fixes or short-term work arounds.
• Logistics and Planning: Determine ROI, plan, and schedule all conferences, speaking engagements, expos, sponsorships. Includes discovery, booking/logistics/budgeting, pre-event communications to prospects/clients.

Ambler, PA

• Provided a positive organizational image to the general public and was responsible for the development and implementation of public relations initiatives; writing and editing organizational publications; crafting.
• Wrote copy, managed content, and edited backend of Liberty Lutheran web site and all community sites. Through constant and consistent updating and troubleshooting for all Liberty web sites, I saved Liberty over.
• Served as corporate journalist developing content and production calendars, conducting interviews, and writing content for Liberty’s print and digital publications including, but not limited to, social media, annual.
• Held a +40% open rate while writing, creating, and editing e-blasts to marketing prospects using CRMs MailChimp and Sherpa while utilizing A/B testing of subject lines.
• Maintained year-to-year growth on Liberty Lutheran Services’ 9 diverse Facebook accounts, blog, Twitter feed, LinkedIn, and YouTube account. For each account, shared social media best practices, monitored regularity of.
• Wrote press releases and media advisories for distribution to appropriate media while strategizing story angles for media pitches, and identifying and promoting expert sources throughout the organization.

Philadelphia, Pennsylvania

• Responsibility and creative control for branding, marketing and promotion/cross promotion of an extensive variety of television, radio, web programs and events.
• Increased technical and production output of public broadcasting television station by developing stringent standards for on-air quality and improving workflow to streamline production and promotion process.
• Produced, wrote, directed shoots, managed voice-over sessions with talent, edited, selected music and created graphics for multi-use videos. Clients included: Opera Philadelphia’s Opera on the Mall 2013 & 2014, PECO.
• Created marketing plans for launch of web based news service NewsWorks.org, weekly television series On Canvas and First, and Major Giving and Membership campaigns.
• Produced, wrote, and edited powerful biographical pieces celebrating the accomplishments of high profile personalities, such as Ken Burns and Carl Kassell for major donor events.
• Oversaw social media campaigns for station involving high profile programs as opportunities to reach outside our normal audience base – Public Media Madness.

Philadelphia, Pennsylvania

• Key Accomplishments
• Wrote and edited nightly topicals and special report promotions.
• Provided lead role in stations branding campaigns and new talent launch.
• Promoted station goals including newscasts, sales presentations, special reports and contests.
• Collaborated with station talent and technical crew in a fast paced environment to promote nightly newscasts.

Wilkes-Barre, Pennsylvania

• Script, shoot, and edit commercials for local businesses. Manage expectations of clients to deliver their message and brand to the public. Shoot, script, and edit promotional announcements for newscasts and special.
• Local promotion for NBC coverage of Olympic Games.
• Creation of spot for client promoting “Cosmic Bowling” in 1998. Spot stayed in rotation with very minor updates until June 2009.

Scranton, Pennsylvania Area

• Technical floor crew for CBS affiliate newscasts. Duties included operating camera, teleprompter, chyron, and audio mixer, and directing local news cut-ins. Edited local teases for promotion of newscast. Crewed complex.
• Secured full time position prior to graduation from Marywood University.

Master Of Science - Ms, Leadership, 3.97

Bachelor'S Degree, Broadcast Communications

TVM-37 Station Manager TVM-37 Program Director WVMW on air personality