Dave Mozeleski Email & Phone Number

Philadelphia, Pa, Us

Execution and creation of marketing strategy and campaigns through email templates and SMS in Salesforce Marketing Cloud utilizing ampscript, SQL, URL tracking, and dynamic content for client communications both transactional and commercial.• Lead Mar-Tech for 30-day campaigns targeting lapsed/unpaid client cohorts which generated >$11M in fiscal year 2023, 10% above forecast. Role was designing LCM standards for net-new campaign, perfecting email templates, timing of emails through journeys, and creation of company-wide standards for consent and sending SMS. Project began as manual process for each cohort. Lead team to automate process to reduce time and streamline process for greater impact and return. Awarded Team Zoomie for complexity of project and exceeding revenue goal.• Optimize SQL for automations for audience creation/suppression for campaigns, experimentation, scoping project investment/worth, and other uses.• Visualize and create complex email marketing journeys for ideal customer experience. Example: Sequenced 180-day automated journey for clients before/after a deadline for filing a government mandated compliance form. Journey maintained steady but not overwhelming communications with dynamic countdown graphics starting 90 days before deadline and after deadline provided reminders to those who did not file. SQL automations removed contacts whose businesses were dissolved, filed while in journey, or asked to be removed from future comms while not unsubscribing from all marketing communications.• Work closely with Product Marketing Managers, Data Science, Graphic Artists, LCM Strategists, Customer Support to track progress of projects, timing of email communications, augment the customer experience, test communications through dynamic content/subject lines/preheaders/graphics, audience size/scope, and more.

Creating the best possible customer and prospect experience engagement through complex sequencing, workflows, chat bots, deals, and custom solutions while analyzing key metrics to drive retention and growth.• New Client Relations: Design segmented email programs and campaigns starting at client account creation through onboarding process. Includes workflows and roadmaps to revitalize SocketLabs onboarding email chain into robust automated workflows involving plan levels, email volume, upgrade opportunities, and other key metrics. Open rates improved 20% for chain overall. Click rates improved by 107% from previous campaign.• HubSpot and CRM Management: Complete management of HubSpot records and processes; list management; contact/prospect maintenance; email creation; support & prospect chat bot usage; email campaign and workflow creation; sales/deals pipelines; form usage; compliance; and customer life cycles.• Client Outbound Communications: Create, manage, copywrite, and edit outbound email communications and campaigns in HubSpot to prospects and clients: customer retention and win-back campaigns, NPS survey and client review campaigns, press releases, etc.• Troubleshoot & Quality Control: Sought out by company management for ability to trace problems to root issues while offering technical solutions as full fixes or short-term work arounds.• Logistics and Planning: Determine ROI, plan, and schedule all conferences, speaking engagements, expos, sponsorships. Includes discovery, booking/logistics/budgeting, pre-event communications to prospects/clients, post-event follow-up with new leads, creation of all promotional material, tradeshow booth design, planning/ordering effective promotional give-away material, creation of digital displays, attendance of shows, planning/creating landing pages, and more.• Video Production: Build video library from ground up by producing, scripting, shooting, editing, and managing website placement for all video content.

Ambler, Pa

Provided a positive organizational image to the general public and was responsible for the development and implementation of public relations initiatives; writing and editing organizational publications; crafting e-blasts for marketing, and managing Liberty’s online and social media reputation.• Wrote copy, managed content, and edited backend of Liberty Lutheran web site and all community sites. Through constant and consistent updating and troubleshooting for all Liberty web sites, I saved Liberty over $150,000 in vendor fees in fiscal year 2017-2018.• Served as corporate journalist developing content and production calendars, conducting interviews, and writing content for Liberty’s print and digital publications including, but not limited to, social media, annual report, At Liberty magazine, marketing brochures, Liberty blog, donor email blasts, etc.• Held a +40% open rate while writing, creating, and editing e-blasts to marketing prospects using CRMs MailChimp and Sherpa while utilizing A/B testing of subject lines.• Maintained year-to-year growth on Liberty Lutheran Services’ 9 diverse Facebook accounts, blog, Twitter feed, LinkedIn, and YouTube account. For each account, shared social media best practices, monitored regularity of Facebook activity, and helped identify and wordsmith compelling posts.• Wrote press releases and media advisories for distribution to appropriate media while strategizing story angles for media pitches, and identifying and promoting expert sources throughout the organization.• Handled media requests and social media content during 2015 Syrian Refugee crisis. Wrote all press releases, fact sheets, and news releases about Liberty Lutheran’s refugee services. Created web ‘Resource Center’ to handle volunteer and support requests. Media placements included Philadelphia Inquirer, The Morning Call, The Centre Daily Times, the Associated Press, FOX29, NBC10, 6ABC, NPR, and WHYY.

Philadelphia, Pennsylvania

Responsibility and creative control for branding, marketing and promotion/cross promotion of an extensive variety of television, radio, web programs and events. • Increased technical and production output of public broadcasting television station by developing stringent standards for on-air quality and improving workflow to streamline production and promotion process.• Produced, wrote, directed shoots, managed voice-over sessions with talent, edited, selected music and created graphics for multi-use videos. Clients included: Opera Philadelphia’s Opera on the Mall 2013 & 2014, PECO NEED Program, Paradigm Awards, Women Against MS, Philly Ad Club presentations and additional high profile outside enterprises at the direction of the station’s CEO and COO.• Created marketing plans for launch of web based news service NewsWorks.org, weekly television series On Canvas and First, and Major Giving and Membership campaigns.• Produced, wrote, and edited powerful biographical pieces celebrating the accomplishments of high profile personalities, such as Ken Burns and Carl Kassell for major donor events.• Oversaw social media campaigns for station involving high profile programs as opportunities to reach outside our normal audience base – Public Media Madness.• Supervised and evaluated the performance of team members including producers, graphic artists, and editors.• Provided problem resolution and conducted training on improving efficiencies and solving technical issues.• Composed, produced and performed non-linear editing of promotional announcements and sales presentations.• Collaborated with various departments and outside vendors to create and develop promotional strategies and concepts for both TV and radio promotions as well as underwriting messages.• Reviewed upcoming programming to determine appropriate promotional strategies for cross-promotions.• Advised traffic on scheduling strategies for all promotion, underwriting and interstitial spots.

Philadelphia, Pennsylvania

Key Accomplishments• Wrote and edited nightly topicals and special report promotions.• Provided lead role in stations branding campaigns and new talent launch.• Promoted station goals including newscasts, sales presentations, special reports and contests.• Collaborated with station talent and technical crew in a fast paced environment to promote nightly newscasts.

Wilkes-Barre, Pennsylvania

Script, shoot, and edit commercials for local businesses. Manage expectations of clients to deliver their message and brand to the public. Shoot, script, and edit promotional announcements for newscasts and special reports.• Local promotion for NBC coverage of Olympic Games.• Creation of spot for client promoting “Cosmic Bowling” in 1998. Spot stayed in rotation with very minor updates until June 2009.

Scranton, Pennsylvania Area

Technical floor crew for CBS affiliate newscasts. Duties included operating camera, teleprompter, chyron, and audio mixer, and directing local news cut-ins. Edited local teases for promotion of newscast. Crewed complex live events such as football and hockey games, telethons and parades. Selected Accomplishments:• Secured full time position prior to graduation from Marywood University.

Master Of Science - Ms, Leadership, 3.97

Bachelor'S Degree, Broadcast Communications

TVM-37 Station Manager TVM-37 Program Director WVMW on air personality