David Parks

David Parks Email and Phone Number

Director of Product Marketing @ BillingPlatform
Boston, MA, US
David Parks's Location
Greater Boston, United States, United States
David Parks's Contact Details

David Parks personal email

n/a
About David Parks

Marketing leader with 20+ years of experience in product marketing, content and storytelling, demand generation, and sales enablement. Highly knowledgeable in the development and execution of product positioning, marketing automation, brand management, marketing programs, events, translating technical concepts into business value, building and mentoring teams, competitive intelligence, market research & analysis, go-to-market launches and campaigns, SEO, and public and analyst relations.Specialties: Product Marketing, Content Marketing, Campaign & Launch Management, Research & Analysis, Sales Enablement, Market Messaging, Branding, Public & Analyst Relations, and Team Leadership.

David Parks's Current Company Details
BillingPlatform

Billingplatform

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Director of Product Marketing
Boston, MA, US
Website:
billingplatform.com
Employees:
269
David Parks Work Experience Details
  • Billingplatform
    Director Of Product Marketing
    Billingplatform
    Boston, Ma, Us
    View
  • Contract Logix, Llc
    Chief Marketing Officer
    Contract Logix, Llc Jan 2024 - Present
    Lowell, Massachusetts, Us
    Lead all marketing efforts across the company and repositioned the brand to generate market and investor community interest, resulting in the successful acquisition of the business by LegalSifter.
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  • Contract Logix, Llc
    Vice President Of Marketing
    Contract Logix, Llc Jul 2021 - Jan 2024
    Lowell, Massachusetts, Us
    Led product marketing, demand generation, brand management, marketing operations, business development, digital and web marketing, public/analyst relations, and content creation resulting in consistent YoY ARR and pipeline growth.
    View
  • Contract Logix, Llc
    Director Of Product Marketing
    Contract Logix, Llc Nov 2018 - Jul 2021
    Lowell, Massachusetts, Us
    Developed compelling product positioning and messaging and established a successful product-market fit to resonate with our ideal customer profile (ICP), resulting in a 45% increase in YoY organic search traffic, a 147% increase in organic keyword rankings, and a 35% increase in leads.
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  • Progress
    Director, Content Marketing
    Progress Oct 2017 - Aug 2018
    Burlington, Massachusetts, Us
    Managed a team of four copywriters and led content development across the company’s diverse product lines including, collateral, web copy, emails, blogs, bylines, and sales tools. Launched new products including mobility, digital experience, machine learning and AI for IIoT predictive maintenance, serverless cloud, microservices, and chatbots.
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  • Ciena
    Director, Content Strategy
    Ciena Jun 2014 - Oct 2017
    Hanover, Maryland, Us
    Conceptualized and implemented the company’s first global content marketing strategy. Worked in collaboration with global marketing teams and creative agencies to develop and shape unbranded and branded content and distribution channels to drive brand awareness and lead generation while measuring ROI.
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  • Ciena
    Director, Marketing Strategy
    Ciena Sep 2010 - Jun 2014
    Hanover, Maryland, Us
    Created and managed 6+ global product launches. Played an active role in corporate and product branding strategy and tactics and scoped and managed agency projects.
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  • Ciena
    Director, Product Marketing
    Ciena Feb 2006 - Sep 2010
    Hanover, Maryland, Us
    Managed product marketing aspects of the company’s data networking product line, including the DN 7000 Series Multiservice Switches and G10 Module for 4200. Developed marketing collateral, market requirements documents, and sales tools to ensure the products were properly positioned and had a differentiated feature set.
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  • Ciena
    Senior Product Marketing Manager
    Ciena Dec 2004 - Feb 2006
    Hanover, Maryland, Us
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  • Yankee Group
    Senior Analyst
    Yankee Group Feb 2003 - Dec 2004
    Boston, Ma, Us
    Covered global telecommunications markets as a lead research analyst on emerging network services such as Carrier Ethernet, Optical Wavelengths, and IP VPNs with a focus on market supply and demand behavior trends. Supported research and analysis, consulting engagements, decision instruments, and client inquiries.
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  • Seneca Networks
    Product Marketing And Management
    Seneca Networks Feb 2001 - Jun 2002
    Recruited by the executive team at a start-up networking company to market the flagship DWDM product family. Produced product brochures, application notes, and price guides. Wrote market requirements documents to define product specifications based on customer interactions and market research. Met with prospects to deliver product presentations and develop new business.
  • Lucent Technologies
    Product Management
    Lucent Technologies Aug 1998 - Feb 2001
    Espoo, Southern Finland, Fi
    Managed product line decisions within $300 million PSAX (formerly Yurie Systems) ATM product family including target markets, product life cycle, commercial introduction, and quality assurance. Developed and communicated the product positioning strategy and value propositions to worldwide customers.
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  • Cascade/Ascend Communications
    Associate Marketing Specialist
    Cascade/Ascend Communications Jan 1995 - Aug 1998

David Parks Skills

Product Marketing Product Management Go To Market Strategy Telecommunications Marketing Strategy Marketing Competitive Analysis Wireless Strategic Partnerships B2b Management Strategy Market Research Messaging Mobile Devices Product Launch Demand Generation Carrier Ethernet B2b Marketing Campaign Management Technical Writing Presentations Project Planning Project Management Network Architecture Mpls Networking Optical Network Design Positioning Corporate Communications

David Parks Education Details

  • Northeastern University
    Northeastern University
    Communication And Media Studies
  • Northeastern University
    Northeastern University
    Communication And Media Studies

Frequently Asked Questions about David Parks

What company does David Parks work for?

David Parks works for Billingplatform

What is David Parks's role at the current company?

David Parks's current role is Director of Product Marketing.

What is David Parks's email address?

David Parks's email address is dp****@****ess.com

What schools did David Parks attend?

David Parks attended Northeastern University, Northeastern University.

What skills is David Parks known for?

David Parks has skills like Product Marketing, Product Management, Go To Market Strategy, Telecommunications, Marketing Strategy, Marketing, Competitive Analysis, Wireless, Strategic Partnerships, B2b, Management, Strategy.

Who are David Parks's colleagues?

David Parks's colleagues are Ma. Dioselyn Martinez, Samantha Diaz, Mandy Moncrief, Zaid Sayyed, Nalluri Krishna Priyanka, Jerome Manansala, Sergey Polshin.

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