Dave Patterson Email & Phone Number

Durban, Kwazulu-Natal, South Africa

Direct accountability for sales and profitability for the KZN & Eastern Cape region and responsibility at MANCO leadership level for the overall performance of the Durban plant. Key areas of activity & accountability• Senior management accountability for Sales and P&L results.• Tracking and reporting on key sales indicators. Managing turn over, pricing and product contribution, finished goods and aged debtor values to deliver the working capital and profitability (EBITDA) targets.• New business pipeline responsibility and competitive marketing strategies.• Mentoring and coaching strategies to improve individual and sales team performance. • Setting job performance standards and evaluating performances.

Durban

Consultant to packaging, print and property services industries. Major clients included Excellerate Services, Marley Pipe Systems and MCG Flexibles.

Durban Area, South Africa

Head of Department for sales and marketing nationally with direct accountability for the national sales budget and responsibility at MANCO level to lead the sales department. Key areas of activity & accountability• Providing senior leadership and strategic direction for the national business plan and converting it to a set of objectives to achieve the national sales budget.• Tracking and reporting on key sales indicators. Managing turn over, pricing and product contribution, finished goods and aged debtor values to deliver the working capital and profitability (EBITDA) targets.• New business pipeline responsibility and competitive marketing strategies.• Customer retention and cross selling strategy.• Mentoring and coaching strategies to improve individual and sales team performance. Setting job performance standards and evaluating performances. Conducting productive sales meetings to translate the sales strategy into sales actions. HOD for sales team of 12 people. • Developing the image and brand of the company in accordance with the business marketing objectives and contributing media and advertising strategy.

Hillcrest, South Africa

Responsible for the product development at The Unlimited World. This involved managing the profitability of the existing product portfolio of more than 300,000 active policy holders & the development of new short term insurance products. Key areas of activity & accountability• Ongoing development of a portfolio of financial products sold to individuals & groups via outbound telesales, door to door & broker sales channels.• Managing the New Product Development & Testing teams & delivering a new product pipeline robust enough to deliver ongoing momentum for the business.• Optimising business profitability through the effective management of product gross profit & cell captive underwriting profits. • Maximising sales channel profitability with strategic product rotation.

London, United Kingdom

Senior member of Thomson Scientific marketing team with management responsibility for marketing a complex product portfolio. At the time Thomson Scientific had annual revenues exceeding US $580 million. Key areas of activity & accountability• Developing annual strategic & tactical marketing plans to ensure sales revenue, branding, & product development targets were achieved. Full responsibility for product portfolio generating US$180 million per annum.  Strategic plans covered annual business objectives comprising pricing models, competitor analysis, market research, product development plans & under penetrated markets strategy etc. Tactical plans covered all marketing programs: advertising, direct marketing campaigns, search engine optimisation, sponsorship, PR, events & exhibitions. • Managing annual marketing budget.• Managing & developing an international marketing team of eight (5 London, 2 Philadelphia, 1 Paris) & annual staff budget. Conducting ongoing staff appraisals. • Developing & implementing successful global PR & advertising programs. • Identifying high value opportunities based on continuous market research & gap analysis.• Responsible for lead generating campaigns to support the sales channels. All lead campaigns tracked for ROI using a web to lead process that integrates with the CRM.

London, United Kingdom

Initially employed as a member of the sales team for a leading business-to-business division involved with the transport industry. Promoted to Advertising Manager in 1999 responsible for launching a new magazine ('IFWExpress') and overseeing the re-launch of an existing brand ('Airtrade'). Headed teams of up to six sales executives and editorial staff on various business development projects. • Consistently delivered / exceeded sales targets; achieved 127% of budget in year 1 and generally outperformed targets / team in following years• Sold record levels of sponsorship for an annual industry awards event, outperforming all other members of the sales team • Targeted and won new business in international markets; established a strong advertiser account base including DHL, UPS and Eurostar in the logistics and transport industries

Durban Area, South Africa

Responsible for sales and marketing of rigid plastics packaging to large international companies, account manager for motor oil industry looking after Shell, BP etc. Worked with clients to generate full marketing value from their product packaging. Completed with distinction Plastics Federation of South Africa certificate of Plastic Raw Materials.

Imm National Diploma, Sales And Marketing

National Diploma - Sales & Marketing Management, Sales & Marketing

Matric - With University Exemption

Education record