Head Of External Pr. & Communications
Burton Upon Trent, Staffordshire, United Kingdom
Expansion of role from managing Punch:Tenant relationships & communications to developing Punch’s central operations and external public relations. Creation of a Communications team to proactively manage and lead social and print media interactions. Development of a strategy to implement business change initiatives to evolve company awareness, build reputation and nurture Tenant/Punch business relationships. Pivotal to the role has been an emphasis of service and quality, to adopt fair, transparent and progressive policies and evolve the culture through internal stakeholder engagement and change.Key AchievementsIndustry leading Code of Practice - Writing, design, print and distribution of company Code of Practice Business Services Guide - Writing a tenant facing guide replacing the Code of Practice Central Operation function for newly formed Retail Division - creating the Central Operation support for business activity organisation and effective communication.MP engagement strategy - Design and implementation of strategy for MP interaction with business as well as direct interaction and communication with MP’s.Multi Channel Social Media strategy - Creating first-time presence for Punch oand the ongoing creation of suite of videos on Social Media as well as “how to” video guides and executive board communications for internal use.New Punch PR strategy - Formulating new PR strategy to enhance company reputation Communication strategy to tenants - To deliver consistent tone of voice, principles and quality of communication.Design, implementation and roll out of variety of company wide business change projects including;The introduction of the statutory Pubs CodeSkills training programme for Area Managers.Cloud based system of meeting recordingCultural training programme for head office staff to provide a focus on the tenant (customer).Formulation of formal complaints investigation process.Development of new tenant entry support programme.