The Head of Business Development role integrates Business Owner services into a single strategy to improve experience and enhance overall profitability. The centralised leadership, for Online Commerce (myEverards), Telesales, and ‘Products & Services’ will drive ongoing development to meet business owner and Everards needs. Head of Business Development also leads the Attraction and Selection team, building relationships with hospitality operators of all kinds to develop partnerships and mutual benefit and growth in the pub estate. Finally, the role is also responsible for the ongoing compliance of the Pubs Voluntary code, to ensure business understanding of current and any future updates and utilising the code to enhance and improve business owner relationships enabled through the ‘myEverards’ platform.

Expansion of role from managing Punch:Tenant relationships & communications to developing Punch’s central operations and external public relations. Creation of a Communications team to proactively manage and lead social and print media interactions. Development of a strategy to implement business change initiatives to evolve company awareness, build reputation and nurture Tenant/Punch business relationships. Pivotal to the role has been an emphasis of service and quality, to adopt fair, transparent and progressive policies and evolve the culture through internal stakeholder engagement and change.Key AchievementsIndustry leading Code of Practice - Writing, design, print and distribution of company Code of Practice Business Services Guide - Writing a tenant facing guide replacing the Code of Practice Central Operation function for newly formed Retail Division - creating the Central Operation support for business activity organisation and effective communication.MP engagement strategy - Design and implementation of strategy for MP interaction with business as well as direct interaction and communication with MP’s.Multi Channel Social Media strategy - Creating first-time presence for Punch oand the ongoing creation of suite of videos on Social Media as well as “how to” video guides and executive board communications for internal use.New Punch PR strategy - Formulating new PR strategy to enhance company reputation Communication strategy to tenants - To deliver consistent tone of voice, principles and quality of communication.Design, implementation and roll out of variety of company wide business change projects including;The introduction of the statutory Pubs CodeSkills training programme for Area Managers.Cloud based system of meeting recordingCultural training programme for head office staff to provide a focus on the tenant (customer).Formulation of formal complaints investigation process.Development of new tenant entry support programme.

A field based role building close working partnerships, advising on business management, marketing and promotions, budgeting and profitability in various areas across the East Midlands and South Yorkshire. Building personal and commercial credibility as well as delivering a professional service to ensure tenants and company achieves profit targets. Assumed “trouble shooter” role with operations team, taking on failing patches with poor customer relationships and resolving and making more profitable.Key AchievementsExperience of six different geographical areas of retail pub businesses ranging from high street, rural, inner city, drinks led and food led with both multiple and single site operators.Developing positive working relationships with an average of fifty five pubs per region across the east midlandsResponsibility for an operating budget of over £5million pounds per year and a capital investment budget of £1million per year.Developing a journey planning and time management process that was rolled out across the company as best practice. Short listed for Association of Licensed Multiple Retailers Operator of the Year Awards 2008.Mentoring new Business Relationship Managers to develop best practice and integrate into company culture.Developing relationships with, and influencing stakeholders within local licence industries e.g local authorities, police, local suppliers, neighbours.

Working within the Education, Workplace and Leisure channel responsible for the implementation of a comprehensive soft drinks agenda within the North Nottinghamshire/Lincolnshire area. Key purposes of the position were to drive profitable volume through achievement of trade execution targets and promotional activity. To build customer relationships, grow profile of brands, and ensure effective marketing and merchandising of key brands.

Account Handler within an Order Capture supply chain management department. Working across the main channel of the soft drinks business, responsible for ensuring the highest possible standards of service to major accounts such as Scottish Courage, Booker, Palmer & Harvey and Tesco.