David Pedersen Email & Phone Number

Denver, Co, Us

Denver, Co, Us

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Denver, Colorado, United States

- Provided strategic leadership and direction for global crisis communications, managing an agency with a team of 7 indirect reports. Developed and executed US PR strategies to shift focus from layoffs to positive news, boosting employee morale and investor confidence. Created a comprehensive crisis communications manual, detailing responses for 150 potential scenarios, providing essential guidance to the organization.- Positioned SmartNews as a thought leader in AI and journalism safety by spearheading a successful media tour for the Head of Trust and Safety, achieving an advertising equivalent value of $11 million.- Swiftly mitigated public perception damage by effectively leading company through its first US layoff, overseeing internal and external communications, and enhancing the CEO’s public and internal communication effectiveness.- Secured placements in prominent publications, including Fox News, TechCrunch, Gizmodo, Fortune, Unite.ai, and Forbes. - Increased monthly LinkedIn visitors by 50% by developing and executing integrated social media strategies.

Palo Alto, California, United States

- Recruited to pioneer and lead Outseer's inaugural global PR strategy. Managed external agencies and freelancers in the UK, US, and India with a $400K budget, ensuring strict adherence to quarterly KPIs. Created and managed Outseer's LinkedIn content, launched the bi-weekly "Outseer Lens" video series, oversaw the production of original blog posts weekly, and implemented Bambu, a social media advocacy tool that generated significant ROI.- Spearheaded the successful launch of Outseer by orchestrating press releases and media strategy, building pre-launch relationships with reporters, and ensuring consistent brand messaging.- Arranged a successful article in TechCrunch unveiling the June 2021 launch, and coordinated 70+ media pieces, significantly boosting the launch's visibility and impact.- Revitalized the company town hall meetings, doubling attendance from 200 to 400 employees (out of 500 total).

Seattle, Washington, United States

San Francisco, California

- Spearheaded global communications efforts, revitalized brand messaging and managed a high-performing global team, ensuring prominent media presence for executive leadership with global news outlets, including CNN and Bloomberg. Led internal communications and crisis management during restructuring and new funding phases.- Overhauled the existing agency within 90 days, conducting a complete audit of brand messaging and developing a comprehensive external and internal communications strategy with a proposed budget.- Partnered with CNBC to secure prime event space at the World Economic Forum, facilitating numerous panels that highlighted Tradeshift and supply chain topics, resulting in a $2 million ad value equivalent.- Secured a high-profile piece in the Wall Street Journal about the CEO, positioning Tradeshift as a company to watch which contributed to Tradeshift being named Fast Company's “World’s Most Innovative Companies 2020” list.- Achieved a remarkable increase in media impressions, growing from 50 million to 800 million in the first year, and reaching 900 million by the end of tenure.

San Francisco, California

- Directed Adyen's North American PR strategy on a $300K annual budget, managing a direct report in the Netherlands, the Head of European PR, and overseeing a crisis communications firm. Spearheaded successful global PR campaigns across key markets including Singapore, Brazil, Amsterdam, France, Germany, and Australia. Implemented a company-wide communications system in partnership with LinkedIn Elevate.- Led the company through a highly successful $11 billion IPO, developing and executing a strategic plan to introduce the company to potential shareholders and highlight its value proposition.- Orchestrated Adyen's landmark 2018 eBay announcement, reaching 2 billion people and generating 110 million social media impressions, with sustained traction for six months post-launch.- Achieved over a billion impressions and 64 feature articles in 2017, securing global media coverage in outlets such as CNBC, Recode, and Forbes.

San Francisco, Ca

- Promoted to lead communications efforts and managed a team of 3 direct reports (Social Media Manager, Dating Expert, and Events Manager) with a $4 million annual communications budget.- Secured an 8-minute segment on Good Morning America resulting in ~100,000 signups and a $50K revenue boost.- Achieved a 15 million increase in app signups over two years, compared to 1 million annually before.- Increased Hispanic users 20% by hiring FormuLatin and conducting a media tour in Miami.- Positioned company as the go-to source for dating data with a Polar Vortex study featured on the Today Show.- Increased media impressions 1000% (800M in 2014 to over 1B in 2015) and secured top-tier placements with Good Morning America, Today, TIME, and the New York Times.

San Francisco Bay Area

San Francisco, Ca

• Orchestrated media relations for brands like Fab, doubleTwist, Whistle, creativeLIVE, and Stitch Fix, achieving over 40 original articles for Whistle's launch and securing top-tier journalists for Fab’s pivotal event. • Booked consumer media tours and segments for high-profile outlets including Town & Country, CNN, HLN, and The Talk.

San Francisco, Ca

• Managed a $400K budget for CBS Interactive's Entertainment and Lifestyle brands, leading publicity for CHOW.com, CBS.com, and TV.com, and securing consistent top-tier coverage in publications like USA Today and The Wall Street Journal. • Orchestrated successful initiatives including the first-ever “Tweet Week” and CBS booth at Comic-Con 2010, resulting in extensive media features and increased Twitter following, and managed press and talent for the TV.com NOW Awards, generating significant media coverage and fan engagement. • Played a key role in booking and arranging high-profile panels at South by Southwest, including “Web Originals: Television’s New Guinea Pigs,” leading to a sold-out event and strong brand visibility, while also managing CBS Interactive's social media accounts and mentoring team members.

B.A., Psychology, 3.6

Activities and Societies: Honors: Psi Chi Scholar (top 30% of Psychology students in the nation), 2002 Pomona College Scholar (top 10%.

High School