Senior leadership role at the organization, collaboratively driving strategic vision (and the execution and sustaining of that vision) across the WSL Organization: Tours, Studios, Digital, Partnerships, WaveCo, Marketing and Culture. It is a role that emphasizes collaboration, alignment and synthesizing output for application. This directive broadly takes place across three primary responsibilities:1 - Formalizing and overseeing the company’s strategic-planning processes across all parts of the business.2 - Championing integration, focus and quality execution through new working relationships and synergies.3 - Establishing greater transparency and accountability for those carrying out the company’s strategy.Responsibilities and Duties include:- Lead and oversee the collaborative development of strategic vision and planning for the World Surf League: - Tours and Competition with SVP of Tours and Competition. - Studios with EVP of Studios. - Digital/Content with SVP, Editorial. - Partnerships with Chief Revenue Officer. - WaveCo with SVP/GM of WaveCo. - Marketing with Chief Marketing Officer. - Culture with Chief People Officer.- Lead the development, enhancement, integrity and evangelism of the WSL Brand and Brand Strategies.- Develop, maintain and enhance the ombudsman role for the surfing community across tour and non-tour surfers, endemic brands, media, voices and international communities.- Directly manage the WSL Creative Team.- Execute Special Projects as requested:- Executive Producer/Host of The Lineup podcast- Producer on The Ultimate Surfer, Make of Break (Box-to-Box/Apple Series)

Oversee the continued development and celebration of the WSL Brand across all touchpoints of the organization. Work closely with Commissioner, Athlete, Executive, Marketing, Broadcast, Events, Commercial, Content and Regional groups in distilling and crystallizing the company's values and identity. Bring WSL Brand to life for all stakeholder groups in the surfing community and beyond.Continue to facilitate communication between endemic/non-endemic media outlets and the WSL (events, surfers and administration), manage on-site media responsibilities at WSL events, coordinate media resources across the globe and develop and execute PR strategies on a global scale. Previous positions at WSL: Media Intern -> North America Media Manager -> International Media Manager -> International Media Director -> VP of Communications -> SVP of Global Brand Identity (present).

- Develop and champion League’s International Communication and Marketing Strategy.- Develop communications/marketing master documents with corresponding cross-department protocols for international implementation.- Oversee production/syndication of public messaging for the sport of surfing.- Manage content production across digital, broadcast and social media platforms.- Contribute strategically and tactically to story-telling components of sport and culture.- Liaise with endemic/non-endemic media for athletes, events and organization.- Manage media assets in over 25 countries.

- Develop comprehensive media strategy encompassing press services, social media, public relations and promotions.- Oversee all media operations for ASP, coordinating with regional media personnel in over 24 countries.- Serve as official spokesperson regarding operations, business, personnel, etc.- Develop, maintain and enhance professional relationships with thousands endemic and non-endemic media outlets around the world.- Produce and distribute press information on ASP International events and athletes to global media outlets on a daily basis (press releases, newsletters, profiles, etc.).- Maintain professional and close relationships with the best surfers on the planet. - Collaborate with industry leaders to provide the best possible coverage for ASP surfers and events.

- Develop media protocols for athletes/events both on and off-site.- Oversee production of all content and site development for ASPWorldTour.com.- Launch ASP International on social media platforms – Facebook, Twitter, etc.- Produce/distribute press information on ASP International events and athletes to global media outlets on a daily basis (press releases, newsletters, profiles, etc.).- Manage team of press officers, photographers, videographers, editors and interns.

- Develop and maintain relationships with regional and international media outlets: radio, television, online, newspaper, magazine, etc.- Produce and distribute press information on ASP North America events and athletes to media outlets on a daily basis (press releases, newsletters, news stories, profiles, etc.).- Coordinate media coverage for ASP events (on-site): organize interviews, provide information, establish networks, communicate with photographers/filmmakers/journalists, etc.