Responsible for Hy-Brid Lifts' equipment sales process, including lead generation, lead follow-up, customer approach, product demonstration, sales order consummation and after-sale support.

Spearhead efforts to increase penetration of Wacker Neuson Products in assigned national accounts at regional and headquarters levels. Develop relationships with key management personnel to maintain long-term presence, access and penetration within national rent-to-rent and retail distribution channels.• Assisted with the development, implementation, and execution of sales strategies supporting the growth of Wacker Neuson products.• Collaborated with our field sales force to increase machine sales revenue 51% last year in the Northeast, outpacing our 23% growth nationally.• Analyze and assess market conditions and provide feedback to key corporate stakeholders.• Developed targeted sales presentations that allow our sales teams to deliver consistent messaging to our national accounts.• Employ various media to deliver in-person and virtual training to customer teams that enhance their success with our products.

Accountable for maximizing return on investment and lifecycle management of all revenue and non-revenue generating assets at 42 locations. Actively managed fleet planning, capital budgets, vendor selection, inventory movement, fleet maintenance, repair authorization, warranty recovery as well as used equipment marketing, pricing and disposal channels.• Led region-wide effort to reduce fleet that was not rent-ready. Reduced unavailable fleet by 56% in 120 days which contributed to a 16.5% increase in revenue, generating an additional $1.5M per month.• Partnered with Machinery Trader and our marketing and IT departments to develop used equipment sales tools for the Volvo Rents’ iPhone app and website. Resulting tools allowed reps to optimize immediate retail opportunities and increased traffic to our website 22%.• Developed and delivered presentations at District and Regional sales meetings to support raising rental rates and retailing of used equipment initiatives.• Directed auction, wholesale and retail sales of used equipment to consistently exceed annual revenue and profit plans.• Coordinated inventory movement to enhance the sales team’s ability to capture opportunities, increasing customer satisfaction and equipment utilization.

Led the integration of seven acquisitions with 11 locations and 121 employees into the newly formed operating company. Hired and developed initial operations and sales teams. Directed the establishment of goals and objectives. Reviewed monthly results vs. Plan and recommended actions to improve results. Utilized MSA, UCC and Dodge data to target sales efforts and measure market share. Opened three greenfield locations to increase market penetration.• Collaborated with Branch Managers to develop sales territories and quotas that supported store revenue goals.• Developed consistent pricing strategies designed to maximize revenue and improve billing accuracy while retaining customer loyalty.• Promoted continuous improvement by adopting and continually refining best practices.• Implemented staggered work shifts to reduce overtime expenses while maintaining a high level of service.• Added resources as required to improve customer service and better support sales activities

Owner of the Volvo Rents franchise relationship in assigned geography. Mentored 10 independently owned franchise stores to achieve financial success while enhancing the Volvo brand. Provided ongoing consultative support in areas of sales management, marketing, fleet and financial planning, customer service, accounts receivable and human resources.• Contributed to sales success by participating in the hiring process, presenting at sales meetings, and performing frequent ride-a-longs with reps to assess talent, provide coaching and to gain valuable market intelligence.• Generated and reviewed monthly fleet and financial performance reports. Analyzed results vs. KPI standards and counseled owners and their teams on strategies to improve results.• Conceived, created and chaired annual winter revenue seminar designed to drive additional revenue with seasonal assets and market segments. Strategy implementation generated an incremental $1.4M in revenue with a 54% annualized return on investment in its first year.

Government Sales Manager, Northeastern USPioneered pursuit of State and local Government market segments. Successfully added statewide contracts in CT, MA and PA to facilitate sales growth. Worked with District Management and Branch Sales Teams to develop and implement sales plans to cultivate Government opportunities.Regional Fleet Manager, Northeastern US and CanadaProactively managed over $300M in assets to obtain maximum return. Identified under-performing assets, and devised and implemented plans to improve utilization. Re-merchandised stores throughout the Northeast to promote new retail products initiative.Branch Manager, Watertown, MA, West Haven, CT and West Yarmouth, MAAccountable for restoring underperforming locations. Managed overall branch operations to ensure productivity, customer service, and profitability. Guided sales efforts and business initiatives. Prepared reports, including profit and loss statements, operating reviews and yearly budgets. Managed personnel matters. Oversaw safety concerns, including audits, safety training, OSHA compliance, DOT regulations and drug and alcohol testing.• Re-defined product focus, which contributed to Gross Profit improvements of 22% in the principal product line, and 152% in the secondary line.• Reduced underperforming assets and targeted sales efforts to drive a 22% utilization increase.• Worked closely with Sales and Operations staff to achieve 20% annual net rate increase by improving internal controls and customer service.• Accelerated accounts receivable 20% in last year. Drove A/R cycle to 37% faster than corporate goal.