Dave Rochester Email & Phone Number

Laguna Niguel, CA, US

Irvine, California, United States

Foothill Ranch, CA

• Oversee Operations team to grow and optimize Supply and Demand partnerships toward transactional revenue growth
• Define and guide product goals and priorities to support client needs
• Manage budget expectations and pursue opportunities for Platform adoption and retention

Foothill Ranch, CA

• Onboarded over 30 publishers resulting in over $650K monthly revenue
• Launched and grew Nexstar OTT pilot program, securing inventory partners and providing fulfillment, sales collateral, reliable communication, and custom reporting for campaigns reaching $200K revenue out of the gate.

Foothill Ranch, CA

• Developed strategies to improve revenue for new and existing platform partners through deep account and report analysis, increasing publisher earnings 15% on average
• Researched and led technical platform integrations for demand deals and third party verification and data vendors, acting as primary relationship manager post-integration as well

Irvine, CA

• Created wireframes and detailed workflows for product development, focused on Programmatic Video features
• Analyzed, organized, and informed resolutions for bugs within proprietary RTB, DSP, and SSP platforms

Irvine, CA

• Managed all campaign operations and led 18 employees of Vindico Group (video ad platform) as well as an additional outsourced Ops group
• Collaborated across Sales, Analytics, and Product/Technology Development to execute company-wide objectives and build products to meet customer needs
• Continuously enhanced operations efficiency by establishing process reviews and authoring documentation, reducing campaign turnaround from 48 hours to 3 or fewer
• Created several custom tools to simplify platform access and knowledge for Sales teams to increase their effectiveness and toolkit. One of these products became the primary go-to-market value proposition for Sales.

Irvine, CA

• Integrated publishers with Vindico products and services, tripling platform footprint and providing top level support through reliable communication
• Assisted in management of West Coast operations, supervising 8 employees and providing technical support to ensure efficient campaign setup for 50+ clients

Irvine, CA

• Suggested and established this role which previously did not exist in order to improve internal, client, and third party interactions with our technology
• Personally engineered or informed technical resolutions for live campaigns

Irvine, CA

• Created and managed campaigns within various ad servers for display and video advertising
• Gained technical knowledge of Flash, HTML, and ad-serving systems

Orange County, California Area

• Taught in a classroom setting to prepare students for standardized tests such as ACT, SAT, and GMAT
• Provided one-on-one tutoring services to students and conducted training for new hires

Suzhou, Jiangsu, China

• Expedited delivery of software projects through test case editing, application logic analysis, English-Chinese translation and copywriting, and customer requirement reporting

B.A., International Studies

Activities and Societies: Resident Advisor, Campus Tours, Sigma Alpha Epsilon, National Society of Collegiate Scholars, Golden Key, Hapa.

Diploma