Dave Sanderson
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Dave Sanderson Email & Phone Number

Rug Enthusiast & Creative Director | Elevating product libraries and marketing campaigns with results-driven leadership. at JD Staron Rugs
Location: Los Angeles, California, United States 10 work roles 1 school
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Current company
JD Staron Rugs
Role
Rug Enthusiast & Creative Director | Elevating product libraries and marketing campaigns with results-driven leadership.
Location
Los Angeles, California, United States

Who is Dave Sanderson? Overview

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Dave Sanderson is listed as Rug Enthusiast & Creative Director | Elevating product libraries and marketing campaigns with results-driven leadership. at JD Staron Rugs, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Dave Sanderson.

Dave Sanderson previously worked as Creative Director at Jd Staron Rugs and Freelance Creative Director & Design Director at Ds / Creative. Dave Sanderson holds B.A., Design from University Of Southern California.

Profile bio

About Dave Sanderson

Proven track record for crafting trendsetting rug collections through innovative creativity and team leadership:Results-driven Creative Director, Design Leader, and Rug Specialist with a decade of experience in the dynamic world of rugs and interiors. I possess a deep passion for rug design, coupled with a unique appreciation for their rich history and ever-evolving future. Equipped with comprehensive approaches to concept generation, product development, and storytelling, I seamlessly blend uninhibited creativity with data-driven strategy, resulting in impactful outcomes that guarantee long-term, business-amplifying growth. From leading brainstorming sessions to curating stunning rug collections and innovative launch campaigns, I guide cross-functional teams to turn sophisticated ideas into bankable, trendsetting magic.Encouraging a heightened love for rugs and a strong commitment to craftsmanship:Actively seeking senior roles in creative direction, product development, and leadership ventures in the rug industry with the goal of elevating product libraries and taking creative teams to new heights. I’m passionate about building deep trusting relationships with multi-faceted and inter-collaborative teams of talented individuals who share the same love of rug design.Notable Accomplishments:- Rug designs have been featured in multiple magazines including Architectural Digest, Luxe, Elle Decor, House Beautiful, Galerie, California Home & Design, Interior Design, and The Wall Street Journal. - Total rug sales have amounted to tens of millions of dollars in revenue, including sales from curated collections, bespoke design sales, direct-to-consumer sales, and commercial project sales across global markets. - Collections have been featured in spaces designed by some of the world’s most recognizable designers, including many on AD100 and Elle Decor 100 Lists. - Collaborated on collections with designers such as Jamie Bush, Retna, and KES Studio, acting as the principal liaison and design collaborator for each.

Current workplace

Dave Sanderson's current company

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JD Staron Rugs
Jd Staron Rugs
Rug Enthusiast & Creative Director | Elevating product libraries and marketing campaigns with results-driven leadership.
10 roles

Dave Sanderson work experience

A career timeline built from the work history available for this profile.

Creative Director

Current
Jd Staron Rugs

Los Angeles, California, United States

∙TEAM LEADERSHIP: Led cross-functional teams in product development, rug design, branding cohesion, and marketing schematics, ensuring quality and timely delivery of creative projects.∙MARKET RESEARCH: Empowered sales teams and art departments with actionable insights derived from market research and industry experience, resulting in improved sales and design practices across 8 showrooms. ∙PROJECT MANAGEMENT: Implemented new and efficient processes for receiving, delegating, and delivering artwork packages, leading to a substantial improvement in delivery times.

Aug 2023 - Present

Freelance Creative Director & Design Director

Current
Ds / Creative

Los Angeles

∙BRAND DESIGN: Provided independent creative services across multiple channels, resulting in elevated brand narratives through cerebral design and strategic business consultation.∙MARKETING STRATEGY: Collaborated with clients to address brand goals, optimize design strategies, and strengthen competitive positioning across targeted markets, enabling clients to feel a stronger sense of identity and integrity with their brand identities. ∙BRAND MANAGEMENT: Clients include Revival Rugs, Zenith Rugs, Ulster Carpets, Apollo Vaporizers, Lili, KNA Design, Pivot Motion, A.H. Apothecary, among others.

May 2013 - Present

Freelance Creative Director

Modern Rugs La

Los Angeles, California, United States

∙TEAM LEADERSHIP: Optimized department workflows, trained designers, and fostered collaborative teamwork, promoting individual contributions within a supportive environment.∙MERCHANDISING: Led the design of a new showroom, integrating interior design, spatial planning, and shopping experience design that resulted in beautiful improvements to product presentation and enhanced engagement with daily shoppers. ∙TREND ANALYSIS: Anticipated industry trends, explored local business partnerships, and devised effective marketing plans, ensuring abundant sales growth over time. ∙PRODUCT DEVELOPMENT: Drove new product development, collection launches, and expanded product offerings by utilizing innovative leadership and modernized design tactics. ∙BRAND DESIGN: Revitalized brand identity, amplifying presence in both local and national markets.

Jan 2021 - Aug 2023

Senior Marketing & Branding Designer

Los Angeles, California, United States

∙BRAND COHESION: Took initiative in creating unified brand guidelines and elevated design strategies based on industry trends and core audience engagement, resulting in vast improvements in marketing graphics and art department deliverables. ∙CAMPAIGN DESIGN: Positioned the network with innovative marketing and advertisement ventures for both scripted and unscripted shows, leading to increases in audience engagement and competitive interest in network programming. ∙TREND ANALYSIS: Utilized group studies and data research in correlation with notable market trends to incorporate audiences more thoroughly through design processes.

Mar 2021 - Mar 2023

Creative Director

Marc Phillips Rugs

Los Angeles County, California, United States

∙PRODUCT DEVELOPMENT: Directed ideation, design, and production of handmade collections, yielding refined and highly respected product libraries that maintain lucrative profits to this day.∙TEAM LEADERSHIP: Provided insightful training to design teams, encouraging their independent career growth and heightening their passion for rug design.∙SALES GROWTH: Led strategic client acquisition, expansion into hospitality sectors, and customized collaborations with interior designers, resulting in record-breaking sales increases.

Jul 2017 - Jan 2020

Freelance Creative Director & Brand Manager

Goodiez

Seattle, Washington, United States

∙BUSINESS DEVELOPMENT: Created and launched a comprehensive i502 operation offering expansive sales growth and creative branding support to marijuana retailers. ∙BUSINESS EXPANSION: Implemented streamlined systems for retailers to manage supply and demand seamlessly, enabling faster growth across broader markets. MARKETING STRATEGY: Pioneered design and advertising services for producer/processors, covering photography, branding, and marketing, ensuring educational systems were in place to better sell products to retailers. ∙MERCHANDISING: Established user-friendly shopping platforms in both print and digital formats, optimizing communication channels between retailers and producer/processors.

Jan 2017 - Sep 2018

Design Director

Woven

Los Angeles, Ca

∙MERCHANDISING: Collaborated with the Creative Director to launch 'The Texture Project' brand for Costco, developing comprehensive merchandising, packaging, and signage that empowered sales growth across the United States. ∙BUSINESS EXPANSION: Initiated a new commercial product department tailored to high-end hospitality and luxury hotel projects designed by notable interior designers. ∙PRODUCT DEVELOPMENT: Conceptualized and produced rug designs for curated collections and custom projects as a direct liaison with interior designers and sales representatives.

Feb 2017 - Jul 2017

Associate Lead Designer

Tma Carpet

Los Angeles, California

∙RUG DESIGN: Provided comprehensive renderings and design guidance to carpet manufacturers for large-scale contract and hospitality projects. ∙RUG PRODUCTION: Managed a diverse product library catering to casino and hotel environments, including guestrooms, corridors, and public areas, as well as indoor and outdoor furnishings.∙BRAND MANAGEMENT: Handled orders from design inception to delivery, liaising with executive interior designers, purchasing teams, vendors, and manufacturers.

Aug 2014 - Nov 2016

Graphic Designer

Buzztone

Los Angeles Ca

May 2011 - Sep 2011
1 education record

Dave Sanderson education

FAQ

Frequently asked questions about Dave Sanderson

Quick answers generated from the profile data available on this page.

What company does Dave Sanderson work for?

Dave Sanderson works for JD Staron Rugs.

What is Dave Sanderson's role at JD Staron Rugs?

Dave Sanderson is listed as Rug Enthusiast & Creative Director | Elevating product libraries and marketing campaigns with results-driven leadership. at JD Staron Rugs.

Where is Dave Sanderson based?

Dave Sanderson is based in Los Angeles, California, United States while working with JD Staron Rugs.

What companies has Dave Sanderson worked for?

Dave Sanderson has worked for Jd Staron Rugs, Ds / Creative, Modern Rugs La, Warner Bros. Discovery, and Marc Phillips Rugs.

How can I contact Dave Sanderson?

You can use AeroLeads to view verified contact signals for Dave Sanderson at JD Staron Rugs, including work email, phone, and LinkedIn data when available.

What schools did Dave Sanderson attend?

Dave Sanderson holds B.A., Design from University Of Southern California.

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