Dave Saunders Email & Phone Number

Supporting companies with Targeted New Business Opportunities Leadership, Sales, and People development.

National Sales, Route to Market & Horecal sales channelsLeadership of the sales team and functions.Directly responsible for the largest On-Trade accounts.

Review of current agreements and contracts to improve sustainability and growth.Linking, developing, and winning for: BRANDS – MARKET– SALES – RETAILER - CONSUMERSSales growth, New business, brand development, sales team structure leading to grow Volume, Revenue and Margins.

London, Birmingham, Brighton, Leeds, Manchester, Edinburgh

Leadership of the sales team and functions.Implementation of Budget and costs processes, KPI’s and reviews. Training and Development implementation.Working with suppliers across all drinks categories to create new agreements including terms and joint sales actions.Lead tender process for business growth.

Congleton, England, United Kingdom

Brought in to advise on future growth and investment.Led the company to a large investment in new brewery equipment to increase production capabilities, efficiencies, and cost controls to future proof business.Coached and mentored the sales team to an exciting evolution of growth into new Markets across all trading Channels.

Sandford, England, United Kingdom

Introduced and implemented new financial reporting mechanisms for internal and external operations, formulated joint customer business plans for long term sustainable growth.New internal ways of working across all internal stakeholder functions including Finance, Marketing, Production, Distribution and Technical to build stronger understanding of the joint business functions and customer complexity to deliver higher levels of service to our customers and colleagues.Full responsibility of the sales and commercial relationships across all national on-trade channels Managed Retail, Composite, Leased & Tenanted and Brewers & Wholesale Route to Market.

Wolverhampton, United Kingdom

Leading the largest sales channel in the Beer Company.Team of 22 SNAM’s, NAM’s and KAM’s responsible for the sales and commercial relationships across all National On-Trade channels.Managed Retail, Composite, Leased & Tenanted, Brewers & Wholesale, Route to Market and HORECAL.Full Revenue responsibility for the On Trade channel including Budget, Forecast, P&L, Costs and Margin delivery.

Initial role to help integrate the Ushers Accounts into the Carlsberg network and account team.On-Going responsibility to open and develop New Business across the on-trade focus on Pub Groups, Multiple operators, and top Free Trade accounts.Worked with a team of six Business Development Managers to advise and develop their account base and responsibilities.

Responsible for managing a large Free Trade Region in the South of England Direct Account Responsibility for circa 150 accounts,

Responsible for the brand sales in the on trade Managed, leased and tenanted, Free Trade and Route to Market suppliers across the South of England.