Dave Schultz416 992 9644Account Manager, Ontario RegionMatrix Video Communications Corp200 Cochrane Drive, U#4, Markham, ON L3R 8E8Matrix Video Communications Corp Audio Visual, Videoconference & Rich Media Communications Systems Integrator Corporate Office#103, 1626 – 115th Avenue NECalgary, Alberta, T3K 2E4Tel: 403 640-4490 dschultz@mvcc.ca | www.mvcc.ca* Calgary * Edmonton * Regina * Saskatoon * Vancouver * Victoria *Winnipeg *Markham

Created and executed a product marketing plan for Professional B2B products to achieve specified revenue and gross margin objectives.Products included: Business & Simulation Projectors, Home Theatre Projectors , Flat Panel Displays, Medical Products and Digital Print.Major ResponsibilitiesProduct Marketing Plan*Develop semi-annual or annual Sales, advertising and promotion budget* Determine market opportunity* Determine revenue and market share objectives.* Determine product positioning strategy.Product Support* Provide staff and customers with product features and benefits.* Liaise with Tokyo for product and product life cycle information.* Develop product advertising and media placement * Launch new products.* Train staff and customers on products.Product Service Strategy* Define warranty period, service channel and policies.Product Pricing Strategy* Determine channel pricing strategies.* Establish landed costs, gross margin and selling price for products.* Negotiate transfer price with Tokyo.Inventory Management* Determine sales forecast.* Recommend product purchases and inventory levels.* Provide sales forecasting, budget and procurement information to Tokyo.Competitive Analysis and Products* Determine competitors and the strengths and weaknesses of their strategies and products relative to Sony.* Perform market research and liaise with Tokyo.Product Promotion*Web and online product placement * Attend trade shows and seminars.* Liaise with U.S and other sales companies * Develop presentations and demos.Key customer, discussions, presentations and negotiations.

Major ResponsibilitiesProduct Marketing Plan for all Business and Industrial Products *Sales plan and sales to key strategic customers*Manage B2B sales team.* Develop semi-annual or annual Sales, advertising and promotion budget* Determine market opportunity* Determine revenue and market share objectives.* Determine product positioning strategy.Product Support* Provide staff and customers with product features and benefits.* Launch new products.* Train staff and customers on products.Product Pricing Strategy* Determine channel pricing strategies.* Negotiate transfer price with Sony EuropeInventory Management* Determine sales forecast.* Recommend product purchases and inventory levels.* Determine competitors and the strengths and weaknesses of their strategies and products relative to Sony.Product Promotion* Attend trade shows and seminars.* Liaise with Sony Europe and other sales companies * Develop presentations and demos.Sales to key direct customers . Presentations, discussions and negotiations.

Sales & Marketing Professional, AV& Data recording media