Dave Senter Email & Phone Number

Troy, Mi, Us

As the Business Development Director, I have overall responsibility for the JD Power OEM digital and e-commerce portfolio of products for parts & accessories. I am responsible for growing the business and managing the product road map. I oversee, manage and develop a team of National Field Account Managers and help them deliver ongoing customized training & support to our OEM clients across the US. I work onsite with vendors, OEM clients, and dealers to identify business requirements, drive product optimization and strategy, support the solution design, solve business & technical issues and deliver products that exceed client expectations. I emphasize the importance of team collaboration and being viewed as trusted partners to help launch, grow and sustain the OE parts and accessory business for our clients. This philosophy not only allows for our clients to exceed their revenue growth goals but also for my team to achieve or exceed our JD Powers revenue goals.Key Responsibilities:• Work with internal teams to assess client needs and drive design solutions for product development• Manage the current team of Field Account Managers and work with Human Resources to grow this department through recruitment, selection and training efforts• Establish and communicate individual and team objectives; assist team members to achieve goals by providing coaching and mentorship in regular one-on-one discussions• Facilitate ongoing team meetings to discuss best practices and share success stories and lessons learned• Create and deliver in person presentations for clients regarding product sales and delivery• Own the client and vendor relationships, manage the day-to-day client related operational aspects of each project• Maintain an ongoing, clear and reasonable vision of 'next steps' and the 'big picture' with each client, own the product road map and help grow the overall business• Provide ongoing reporting with supporting metrics and KPIs

Troy, Michigan, Us

• Lead the planning, design and implementation of an integrated, consumer centric website and user experience to profitably drive leads for both B2B and B2C users• Responsible for the strategic design and implementation of a global website experience that aligns to customer needs and organizational goals using a mobile first philosophy and emerging technologies• Implemented a monthly cadence of website testing, optimization and enhancements to ensure an optimal user experience and for multiple audiences• Recommend multi-channel marketing solutions to internal clients which include outbound advertising as well as designing an actionable follow-up engagement cadence• Integrate all marketing efforts (Social, Email, Retargeting, SEO, SEM) into a relevant user experience• Understand and leverage the technical and marketing capabilities of various tools and platforms; Episerver, Eloqua, Google Analytics, Bound360, Percolate• Built and evolved the digital practice by streamlining team goals and responsibilities and introduced new technologies to enhance our reporting capabilities• Responsible for isolating project alignment and solution gaps and identifying the proper measures to course correct current programs and campaignsCompletely revamped and implemented new processes and reporting in order to validate and prioritize projects and new technologies; monthly project calendars, digital dashboard and acquisition reports, digital KPI scorecard, project intake request process, digital roadmap

Jackson, Michigan, Us

• Develop, implement and evolve the Consumers Energy multi-channel digital platform into a world class, customer-facing experience (web, mobile, social, media and IVR) • Leverage web-enabling technologies, including Sitecore as our Content Management System, to create personalized, relevant and targeted user experiences and Responsive website design for optimal mobile experiences• Utilize Google Analytics, Voice of Customer data, J.D. Power and CXi scores to increase positive customer engagement and foster digital self-service• Responsible for driving integrated, web-based marketing programs that create demand for company products, establish brand affinity and accelerate growth across all lines of business• Ensure that the digital strategy and overall marketing strategy are aligned with Corporate and Utility goals.• Responsible for isolating project alignment and solution gaps and identifying the proper measures to course correct current programs and campaigns• Track project results such as: adherence to milestones such as savings targets, customer satisfaction levels, call volume reduction, and increase in self-service adoption then report issues / findings to Executive management• Manage web analytics program and lead the production of regular analytics reports to demonstrate conversions and campaign effectiveness• Assist with SEO/SEM efforts to bolster search rankings and web conversions• Conduct product reviews with IT for site search software, review and select vendors and implement the new tool (Coveo)• Led the digital strategy for the Energy Efficiency redesign, Storm Center and the Localized Messaging Wizard

Boston, Ma, Us

Clients: FCA, Dodge, Mopar, Uconnect • Oversee all digital strategy, customer experience, operations and budget for the North American Chrysler (FCA) websites• Led the vehicle brand sites, in dealership and eCommerce strategies for Dodge, Mopar and Uconnect• Provided strategic solutions by leveraging data and analytics, customer segmentation and a deep understanding of the OEM structure based on the brand and category in which they compete• Developed and presented comprehensive, multi-channel solutions to executive level clients that addressed specific, measureable business goals; site, mobile, technology stacks, blogs, social networks, loyalty programs, audience capture• Set project quality and performance standards in order to benchmark and assess risk

New York, Ny, Us

Clients: Cadillac, Buick, GMC• Through research and strategy, provided innovative, digital solutions to dramatically improve consumer brandperception and revamp the dealer experience for consumers• Created yearly project road maps, detailed project plans, managed the staff and project budgets to successfully launch projects and worked with General Motors Finance in order to gain approval for the release of project funding• Led prototype designs and oversee the digital production operations and delivery capabilities from strategy and planning to activation and launch through analysis and optimization; mobile apps, Sunday Shopper, NFC

Detroit, Mi, Us

Clients: FCSD, Warrior, Scotts, Jiffy Lube, Bosch, Dollar General, Carhartt• Responsible for the execution and delivery of a portfolio of digital initiatives; Assume overall responsibility for scope, project plans, schedule, budget, issues, risk, status, change, communication, deliverables and client presentations• Engaged as the agency digital manager to lead web-based, social, media, email initiatives, B2B and B2C marketing solutions at both the tactical and strategic level• Ensure that all projects were on time, on budget, profitable and met client expectations

Highland Park, Mi, Us

Clients: Proctor & Gamble, Ortho-McNeil• Develop, enhance and modify web-based B2B marketing solutions for new and existing clients through direct sales

New York, Ny, Us

Client: Chrysler• Primary liaison between Account, Creative, IT and vendor in order to design and implement the agency wide Handraiser Management Campaign (HMC) for Chrysler, Jeep and Dodge, evaluate bid responses and negotiate vendor contracts

Hanover, Md, Us

Clients: Chrysler, Campbell-Ewald, Dow Chemical• Responsible for marketing TEK Systems’ Information Systems Consulting practice to clients to create solid partnerships, provide technical staff augmentation and build the accounts into nationally ranked clients