Dave Smetter Email & Phone Number

Rapid City, Sd, Us

Rapid City, South Dakota, United States

We are sharpening our focus on our customers and positioning our communities and company for positive growth. We are committed to walking alongside our customers to make their lives better and easier, whether it be for individuals, families or commercial and industrial customers. Black Hills Energy’s brand management and communications efforts formalize how we already work and collaborate in the communities we serve. It is our most visible and public expression of our customer-focused position. Our brand needs to unify us, guide us and stir us in making the customer experience the best it can be.

The American Advertising Federation (AAF) is the only national association representing all segments of the advertising industry. Members of AAF Black Hills are automatically affiliated with this national organization, which to date represents more than 50,000 advertising professionals, 215 local advertising federations and 200 college chapters.AAF works with its member federations to achieve industry objectives of effective advertising education, public service, government relations and recognition of achievements in creative work, account service and agency growth. TAAF-Black Hills exists to bring together the community of marketing professionals, future professionals and creative talent for growth in the industry, collaborating to inspire excellence in the work, and educate and mentor future leaders. We aspire to keep our members up-to-date with the latest marketing trends and best practices to best serve the businesses and organizations in our community.Our current Board of Directors is a creative group of professionals who volunteer their time and talent to keep the foundation of the group strong, and the growth of the club even stronger. We love to have fun and stay active in the community. Mission Statement: AAF Black Hills exists to accelerate the success of the Black Hills advertising community by acting as a catalyst for idea exchange and creative energy. We provide education, resources and support to the community; recognize advertising excellence; develop future leaders; and promote the value that advertising brings to the well being of our community.

Sioux City, Ia

Executive Leadership Team Member in charge of 10 departments. Provided executive leadership direction and strategic planning for Corporate Communications, e.g. Marketing, Public Relations, Business Development, Public Policy, and Advocacy, plus Mercy Foundation, Strategic Planning, Child Advocacy Center, Community Education, Minority Affairs, Community Benefit, Volunteers, and Food & Nutritional Care Services. • Created comprehensive brand platform and brand positioning for medical center. Increased brand awareness and approval in National Research Corporation (NRC). Gained 25% increase in major service lines, Trauma, Heart, and Surgery. Boosted market share from lagging behind to 5% market share increase over major competition.• Used LEAN methodology to streamline operations in areas of oversight. Achieved profitability in 2nd year of Occupational Health Operation with contribution margin of 17%.• Re-branded Mercy Medical Center; created ‘Selling Story’ with reasons to believe Medical Center is Region’s leader. • Effectively added new businesses to region, including major new employer hiring 1,000 employees. Branding Campaigns increased approval ratings in NRC data in Emergency Medicine, Heart, and OB.• Created Medical Center’s first Crisis Communication Plan for 1,500 employees. Organized drills in tornado preparedness, Fire, Active Shooter, etc. Provided leadership training; all completed Basic and Advanced Command & Control Training.• Coordinated Community Outreach Plan in partnership with Red Cross. Supplied 150 smoke detectors to low-income homes and installed using Red Cross, Fire Department, and Mercy volunteers. • Supported Sioux City Police Department and Woodbury County Sherriff’s Office with life-saving trauma packs for each Officer.• Led successful $2.5M Capital Campaign for new facilities for Child Advocacy Center.• Gained recognition as Tier 1 of employee engagement from Press Gainey.

Le Mars, Ia

Member of Senior Leadership Team with full oversight of 2 departments consisting of 35 individuals. Directed Corporate Communications & Marketing Communications strategies, plans, and tactics. Spokesperson for Corporate on all issues. Marketing Communications plan strategies, plans, and execution globally. • Created advertising and consumer communication plans that helped company grow from regional brand to national. Sales grew from $600M to $1B in 8 years.• Achieved national brand awareness for Blue Bunny Ice Cream Brand. Went from 25% national brand awareness to 85% in 8 years with half the distribution and 1/6th budget of other competing national brands.• Developed Public Relations strategy and plans on nation-wide footprint with national media. Gained over 400 million impressions nationwide YOY from previous less than 10M.• Introduced LEAN concepts in marketing communications that saved $500K annually.• Built 1st ever web-based Open Innovation Crowd Sourcing for building 24/7 source of continuous consumer innovation. Device lowered research costs by 65% while maintaining quality and statistical measured results.• Developed company’s 1st Crisis Communications Strategy and Plans.• Created strategy and plans for company’s 1st Social Media Department. • Created and executed integrated marketing communication plans for company’s year- long centennial celebration. Kicked campaign off with live NBC Today Show delivery of first wish, ending 10 months later back in NYC with ice cream social in Times Square, handing out 60,000 free ice cream cones. Created 1-year platform in partnership with Make-A-Wish to deliver 100 wishes to terminally ill children and $1M donation. Campaign received 300 million nationwide impressions. • Collaborated with local, state, and national government officials to support business growth and topics of concern for ice cream industry. Registered Lobbyist with State of Iowa.

Sioux City, Ia

Sioux City, Ia