Dave Smetter Email & Phone Number

Rapid City, SD, US

Rapid City, South Dakota, United States

We are sharpening our focus on our customers and positioning our communities and company for positive growth. We are committed to walking alongside our customers to make their lives better and easier, whether it be for individuals, families or commercial and industrial customers. Black Hills Energy’s brand management and communications efforts formalize.

The American Advertising Federation (AAF) is the only national association representing all segments of the advertising industry. Members of AAF Black Hills are automatically affiliated with this national organization, which to date represents more than 50,000 advertising professionals, 215 local advertising federations and 200 college chapters.AAF works.

Sioux City, IA

• Executive Leadership Team Member in charge of 10 departments. Provided executive leadership direction and strategic planning for Corporate Communications, e.g. Marketing, Public Relations, Business Development, Public.
• Created comprehensive brand platform and brand positioning for medical center. Increased brand awareness and approval in National Research Corporation (NRC). Gained 25% increase in major service lines, Trauma, Heart.
• Used LEAN methodology to streamline operations in areas of oversight. Achieved profitability in 2nd year of Occupational Health Operation with contribution margin of 17%.
• Re-branded Mercy Medical Center; created ‘Selling Story’ with reasons to believe Medical Center is Region’s leader.
• Effectively added new businesses to region, including major new employer hiring 1,000 employees. Branding Campaigns increased approval ratings in NRC data in Emergency Medicine, Heart, and OB.
• Created Medical Center’s first Crisis Communication Plan for 1,500 employees. Organized drills in tornado preparedness, Fire, Active Shooter, etc. Provided leadership training; all completed Basic and Advanced Command.

Le Mars, IA

• Member of Senior Leadership Team with full oversight of 2 departments consisting of 35 individuals. Directed Corporate Communications & Marketing Communications strategies, plans, and tactics. Spokesperson for.
• Created advertising and consumer communication plans that helped company grow from regional brand to national. Sales grew from $600M to $1B in 8 years.
• Achieved national brand awareness for Blue Bunny Ice Cream Brand. Went from 25% national brand awareness to 85% in 8 years with half the distribution and 1/6th budget of other competing national brands.
• Developed Public Relations strategy and plans on nation-wide footprint with national media. Gained over 400 million impressions nationwide YOY from previous less than 10M.
• Introduced LEAN concepts in marketing communications that saved $500K annually.
• Built 1st ever web-based Open Innovation Crowd Sourcing for building 24/7 source of continuous consumer innovation. Device lowered research costs by 65% while maintaining quality and statistical measured results.

Sioux City, IA

Sioux City, IA