I lead the strategic development and execution of the Digital & e-Commerce marketing strategy within Distell International across the premium spirits portfolio. Brands including; Bunnahabhain, Tobermory, Deanston, Black Bottle, Amarula, Scottish Leader.

I lead the development and execution of the e-Commerce marketing strategies across our Pure Play accounts across ESSA inclusive of Amazon, Ocado and eBay. • Partner with e-Commerce Sales teams in strategic annual planning to ensure E-Commerce Marketing best practice is adhered to.• Produced Product Page best practice guidelines to cascade across ESSA to optimise e-Commerce product pages across all PepsiCo Brands.• Manage a team of 3 who are responsible for the execution of communications across across Amazon and Ocado including media planning and creation of assets. • Manage multiple senior stakeholders within PepsiCo to ensure projects are delivered efficiently and on time.

Work with and educate the Village England founder to help understand the full potential of engaging customers using digital.

Within the Joint Venture between PepsiCo and Unilever, I lead the development and execution of digital and content marketing strategies for Lipton Ice Tea across multiple regions including ESSA, AMENA, LATAM, NA.• Partner with regional teams during campaign briefing to ensure digital best practice is adhered to.• Produce digital best practice guidelines to cascade across regions to step up digital knowledge.• Partner with new digital technologies to test activity and share learnings across all key regions. • Manage multiple senior stakeholders within PepsiCo and Unilever to ensure projects are delivered efficiently and on time.

I lead the development and execution of the global social and content marketing strategy in the UK and North American markets.• Developed and planned the annual £2m+ marketing budgets including Social, Content, PPC, SEO and Email to drive qualified traffic to the SpareRoom websites and apps to increase awareness, revenue and to develop brand love.• Managed and executed the media strategy for branded video campaign "Rupert's Housemate Hunt" to drive 23.6% lift in Brand Awareness and 25.3% lift in Product Interest. • Developed social publishing strategy to increase content development and drive an increase in brand love.• Defined marketing media KPI’s to benchmark success to drive business results.• Managed two staff including USA Marketing Manager (USA Based) and UK based Content Executive(UK Based).

I lead the development and implementation of the global digital marketing strategy including PPC, SEO, Email, Display, Affiliates, Social and Content.Achievements:• Manage and plan the annual Marketing budgets including Content, Social, PPC, SEO, Email, Radio, Display, Affiliates for both brands efficiently to drive qualified traffic to drive further revenue.• Developed and Implemented the Social Media and Social Publishing strategy for Gaydar and GaydarGirls.• Developed the customer contact strategy for both Gaydar and GaydarGirls. • Defined KPI’s and objectives for various channels including PPC, SEO, Email, Social, Content, Radio, Display, Affiliates.

Achievements: Responsible for all social consultancy projects including Brand Social Assessments, Social Publishing Best Practice, Social Competitor Deep Dives, Social Brand Governance, Social Brand Architecture.Principal Clients: Unilever (Brands include: Unilever, Cornetto, Rexona, Dove, Magnum, Axe) • Wrote and produced Social Publishing Best Practice Guides for Facebook, Twitter, Google+, Youtube, Instagram, Pinterest, Tumblr to educate Brand Managers globally on how to become great publishers of social content. • Defined the global cascade strategy for Publishing Guides to all brand managers within the Unilever portfolio. • Developed and managed global Brand Social Assessments for Cornetto, Magnum and Rexona to help global brand teams assess the brands health of social publishing and to determine a roadmap for social publishing success. • Wrote and produced social competitor analysis for global Unilever brand managers to understand the strengths and weaknesses of competitor brands to cascade globally. • Defined and managed Unilever’s Social Brand Architecture analysis to understand how Unilever can leverage the insights of all social brands within their portfolio to help plan and analyse the global social content published.

I lead the development and implementation of the social media strategy for the Virgin Holidays Family including Virgin Holidays, Virgin Holidays Cruises, Travel City Direct, Virgin Holidays + HIP Hotels, Bales Worldwide and Virgin Holidays Worldwide Journeys. I also manage the day to day community management of numerous social platforms and the delivery of socially integrated campaigns. I also lead the digital marketing (PPC, SEO, Display, affiliates) for both Virgin Holidays + HIP Hotels and Travel City Direct.Achievements:• Developed and Implemented Social Media strategy and team structure throughout Virgin Holidays family of companies.• Defined social KPI’s and objectives for the various social platforms in the Virgin Holidays family of companies.• Introduced ways of measuring and recording content & social media performance against my budget and ROI expectations. • Managed numerous integrated social promotions to help drive engagement, collect content and grow fans of the Virgin Holidays Brand • Managed social content calendar and for all 6 businesses of the Virgin Holidays family to ensure social content calendar was current and in line with business objectives. • Produced all social content for the Virgin Holidays family social channels. • Continually sought out social opportunities to help grow brand recognition and engagement to drive sales. • Developed and Implemented annual PPC and SEO strategy for Travel City Direct and Virgin Holidays + HIP Hotels to ensure delivery of highly qualified converting traffic.• Managed and planned the annual PPC and SEO budgets for Travel City Direct and Virgin Holidays + HIP Hotels efficiently to drive qualified traffic to drive sales.

•Managed the effective delivery of B2C and B2B communications for well known brands such as Johnson & Johnson Vision Care, Strutt & Parker, Mentzendorff (Bollinger Champagne & Taylor's Port), Carphone Warehouse and Dentsply.•Planned and managed a range of campaigns, using appropriate and targeted communication channels for each audience; POS, OOH, radio, press, online, sales tools, direct mail, email, events, and sponsorships. •Managed the content development for the B2B and B2C websites for Acuvue Contact Lenses. •Managed creative process from brief development to production, including buying and managing print and promotion fulfillment. •Managed and tracked the profitability of client accounts to meet targets.

Serve in the capacity of a Freelance Marketing Consultant to client companies, providing hands-on advice in: Brand Management, Event Planning, Strategic Planning & Vision and Process Design & Analysis.Projects included:Rebranding and Launch for Stonehouse Property Care ServicesEvent Photographer for events in both Whistler and VancouverBrand Development for Solution Box Inc

Reporting to the Branch Manager I was responsible for managing various client accounts, report writing, budgeting, copy writing, scheduling, and ad production and design.